zhaiyao : yixiaomi、vivoheoppoweidaibiaodeguochanshouji,jiangjiagemaidao3000yuanyishang,buguoshipilezhanghupijizijizhuangdaneryi。pizhe“gaojia”hupidexiaomimen,zairuorouqiangshideshoujishichang,rengranshiyizhisuishibeilangchidiaodexiaoyang。
一番价格战过后,国产手机齐刷刷的向3500元以下市场进军,试图摆脱低价劣质的形象,跻身中高端手机的阵营,与苹果、yijiaogaoxia。deque,xiaominotegaopeibanmaidaole3299dejiage,huaweimate7zaiguowaishichangmaidao5000duoyuandegaojia,zheishifouyiweizheguochanshoujidaleyigepiaoliangdefanshenzhangni?
keguandishuo,yixiaomi、vivoheoppoweidaibiaodeguochanshouji,jiangjiagemaidao3000yuanyishang,buguoshipilezhanghupijizijizhuangdaneryi。pizhe“gaojia”hupidexiaomimen,zairuorouqiangshideshoujishichang,rengranshiyizhisuishibeilangchidiaodexiaoyang。
除了高价还有什么?
jingchangyourentaofapingguoshoujishibaoli,zheishidianxingdechoushixinli。deque,yidangxiazhengremaideiphone 6shoujilaishuo,danchundeyingjianchengbenyebuguoqianyuanzuoyou,keyanfachengbenyuanyuangaoyuyingjianchengben。caibaoxianshi,2014 cainianzhongpingguotouru60.4 yimeiyuanyongyuyanfachuangxin,qizhong2014nian9yuedangjibianpojiludadao16.8 yimeiyuan,zaicizhiqian6yuedangjiyegaoda16 yimeiyuan。
quannian60.4yimeiyuandeyanfafeiyong,xiangdangyuxiaomi2014nianbanniandexiaoshoue。zailaikanjiangshoujimaidao3000yuanjiaweideguochanshouji,chulegaopeizhihegaojiagezhiwai,haiyoushenme?congchuliqi,daoshexiangtou,zaidaopingmu,nayixiangshizizhuyanfade?
yizhiyilai,pingguoderuanjianheyingjian,jibenwanquanyikaozizhuyanfa。dangranle,zhurushexiangtouzheiyangdepeijian,pingguoyuxiaomiheqitaguoneishoujichangshangyiyang,shenzhigoumaitongyigongyingshangdepeijian。jinguanruci,guochanshoujichangshangyupingguohaishiyoutianrangzhibiede。qubiezaiyu,pingguoshoujidechengxiangsuanfashipingguozizhuyanfa,guoneishoujipinpaidechengxiangsuanfa,shilaizigongyingshangdejiejuefangan。
yangelaishuo,guoneishoujipinpaizaoshouji,buguoshidanchundeduiqiyingjianeryi。zaiyingjianlingyu,chuhuaweiyongyouzizhuyanfadechuliqiwai,guochanshoujipinpaishangwuyanfanengli;zairuanjianlingyu,zhiyouyidaduixiugaileuidesuoweishendudingzhixitong。shiwenguochanshouji,neixiemai3000yuanyishangdeshouji,chulegaojiazhiwaihaiyoushenme?nandaojinjinshishaoweigaoyidiandepeizhima?
超越苹果是痴人说梦
yupingguohesanxingzheiyangdeyixianpinpaixiangbi,guochanshoujideshiliguoyuleiruo。paokaisanxingbutan,yipingguolaishuo,zheishiyijiayingjianheruanjianyanfanenglifeichangchusedechangshang。zaiyingjianlingyu,pingguoyouzizhuyanfadechuliqia8,zheishizhuanmenweipingguoshoujidazaodechuliqi。
zaizhinengshoujiyingjianlingyu,pingguodea8chuliqi,yugaotongdexiaolongxilie,yijilianfakedemtkxiliebingbuxunse。zaiyixiejianrongxingfangmian,pingguozizhuyanfadea8chuliqi,shenzhiyijingchaoyuelegaotonghelianfake,gengbuyongshuonvidiadetegrachuliqile。
zairuanjianlingyu,pingguoshoujiyongyouyonghutiyanzuihaodeiosxitong,bingqiejiyuiosxitongdajianleguimopangdadeyingyongshangdianapp store。suishuosanxingyeyouzizhuyanfadechuliqihecaozuoxitong,danbingmeiyouchaoguopingguo,yuanyinzaiyupingguoyijingjiangyingjianheruanjiandejianrongxinglashengdaoleyigekongqiandegaodu。zhengyinyuci,caiyoulepingguoshoujiyingjianpeizhimeiyouanzhuoshoujigao,liuchangduquegaochuanzhuoshoujihenduode“guaixiang”。
众所周知,三星在硬件领域的能力并不逊于苹果,从处理器到屏幕,以及内存和存储,sanxingjihunangkuolezhenggeyingjianchanyelian。jibianruci,sanxingshoujizaiyonghutiyanfangmian,rengranyupingguoshoujiyouhendadechaju。chajuzainalini?
苹果的操作系统是自己研发,处理器也是自主研发,如何让二者能够更协调,更高效对于苹果而言并非难事。在三星手机生态里,手机处理器固然是三星自己研发,可搭载的,laiziguge,zheichengweisanxingzairuanjianyanfafangmiandezuidazhizhou。
zailaikanxiaomi、oppohezhongxingzheixieguochanshoujipinpai,yingjianheruanjianquanshishiyongbierendefangan,xitongshenduyouhuaziranwucongtanqi。ruanjianheyingjiantongshishouzhiyuren,guochanshoujideyonghutiyanziranhuiluohouyupingguohesanxing,zhangkoubikoutanchaoyuezheibushiziqiqirenma?
核心竞争力缺失的痛
xianeryijian,hexinjingzhengliqueshiyijingchengweiguochanshoujipinpaidetong。bukefouren,zaiguoqudeyinianli,huawei、xiaomihelianxiangdeshichangfeneyijingweijuquanqiu5dazhinengshoujichangshangzhilie,qishichangfenezhiheweiheji15.5%,tongbizengzhang4.1%。keshi,womenbixuzhengshiyigewenti:shichangfenebingbudaibiaohexinjingzhengli!
huawei、xiaomihelianxiangsuoweide“jiaorenyeji”,gengduodeshikaodijiasishaerlai。zaigengweijiliedejingzhengzhong,guochanshoujipinpaidedijiahongliyijinghaojin,ruhesuzaochujiagezhiwaidehexinjingzhengli,wenguxianyoudeshichangfeneshiguochanshoujipinpaimianlindeyidatiaozhan。
zaidazaohexinjingzhenglifangmian,huaweisihubiqitaguochanshoujipinpaiqiangyixie,yingjiancengmianyongyouhaisichuliqi,ruanjiancengmianyongyouchusedeyanfatuandui。yusanxinghepingguoxiangbi,huaweiqibujiaowan,zaizhinengshoujizheigechanyelianzhongdehuayuquanbingbugao。yizhiyilai,pingguozaiqishengtailianzhonglaolaozhangkonglehuayuquan,jiyuiospingtaideyingyongkaifayeweipingguomashoushizhan。sanxingzaishengtailianzhongdeyoushiburupingguo,danduoniandejingyan,yijisanxingdepinpaiyingxiangli,anzhuozhenyingsanxingdehuayuquanyeyaogaoyuhuawei。
suoyi,zaiweilaide3-5nianshenzhigengzhangdeshijianli,huaweizaishengtailianzhongdehuayuquanbingbuqiang,yaoxiangjianghaisichuliqihechusedeyanfanenglizhuanhuaweihexinjingzhengli,rengyouyiduanjianxindeluyaozou。shougoulemotuoluoladelianxiang,nengfoupingjieshougoudazaochuhexinjingzhengli,haiyoudaiguancha,bijinglianxiangyumotuoluoladejichengzhishaoxuyao5nianyishangdeshijian。
kanchengguochanshoujipinpaixinruidexiaomi,gengbujubeirenhehexinjingzhengli。huoxuhenduorenrenwei,miuihezhinengjiaju,yijingchengweixiaomidehexinjingzhengli。shubuzhi,zheibuguoshixiaomiziqiqirendecuoci。jiangshushiyuandelianjiaxinpianzhirudianqi,yumiuixingchengyitaotixi,zheibuguoshizengjialeyigeyaokongqieryi,genbenchengbushangzhinengjiaju。suoweidemiuiyidonghulianwangshengtai,yeshijianganzhuozengjialejigezhuti,wanshanleyixiexiaogongnengdexitong。suishuomiuiyingyongshangdianbizhiyekeyimaiqian,yupingguoapp storedeyingyongxiangbi,zheixiebizhixiandetaixiaoerke。
zaizhenggezhinengshoujichanyelianzhong,chuhuaweizaiyingjianheruanjianlingyuyouyidingdeshiliwai,qitaguochanshoujipinpaidouxiangyigezuzhuanggongchang,meiyouxingchenghexinjingzhengli。yanxia,sanxinghepingguomenzaiyingjianheruanjianlingyuzhuqileyouhouyougaodechengqiang,guochanshoujipinpaiyiranbeikunqizhong。
pingjieyingxiao,xiaomizaizhinengshoujilingyudazaoleyigeshenhua。fuhuaguohou,xiaomiyingxiaodeguanghuanshizhonghuitunqu。guochanshoujiyaoxiangchaoyuesanxinghepingguo,kaoyingxiaochunshushiwujizhitan,shilicaishidiyiweide。jiuxianzhuangeryan,weilai3-5nianshijianli,guochanshoujipinpaizhudingtingliuzaisanxianzhenyingdeweizhi。jinguanguochanshoujidouzaixiang3500yishangdeshichangchongfeng,danzheiyenanyiyanshiguochanshoujishilileiruodexianshi,yinweixiaoliangruhehaishiyigeweizhishu。
“hulianwangdeyixieshi”jujiaohulianwangqianyanzixun,xingyebaoliao、xiaodaoxiaoxi、neimuwajue,guanzhuhulianwangredianshijian!ganhuofenxiang,tigonggezhongchanpinwendang、xingyebaogao、shejisucaimianfeixiazai。guanfangweixin:imyixieshi
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