zhonghuachuantongwenhuabodajingshen，shangxiajiqianniandelishiyeweiwomenjileilewushudelishiip，duiyuxiandaihuayingxiaolaishuo，chuantongipdezhongxinyingyong，wulunshishangyejiazhihaishishehuijiazhi，dounengdedaoyigejidadetigaozuoyong。muqian，chuantongipdeshangyehuayingyongyijingsuanshibijiaoguangle，guochaofengguadehenda，dandabufenpinpaiquemeizhuazhuchuantongipshangyehuayingyongdezhenzhengfangfa。chuantongipyingxiaodeguanjianshijiangqiwenhuaneihanrongrupinpaizhizhong，erbuzhishijieyongyigeipdekongqiao，shejiyigelianmingchanpinleshi。yixia，kankanbizheduiyuzheizhongqingkuangyoushenmeyangdeguandianhekanfa~
zaiguanggaoye，youyigejingdiandechuangzuoshoufajiaoxifang，donald gunnchengzhiweiborrowed format/parody。
yisishiliyongshehuiwenhuazhongdejingdianzuopinyuip，tongguojieyong、mofang、zaichuangzaodengxingshiyongzaiguanggaoheyingxiaozhizhong，qidaofangdapinpaichuanbo、fengfupinpaineihanyuzichandezuoyong。zheizhongwenhuaipbaokuolelishirenwu、shijian、jingdianwenxue、xijuyuyingshizuopin、minjianchuanshuoyushenhuagushideng。
gangjinruguanggaoyeneijinian，zongshifeichangxianmuguowaiyouneimeduoipkeyiyong，erguoneikeyongdeipsihuliaoliaowuji。houlaimanmancaifaxian，bushiwomenkeyongdeipshao，ershiwomendeshiyetaizhai，siweiguannianmeiyouzhuanbian。womenmianqianshiyigejudadeipbaoku，danwentishiwomenbuzhidaojinrutadeyaochizaina。
suiranzheiliangnianlaiguochaohanpoletian，yidabopinpaizhaduiwanqilechuantongwenhuaip，biruliningzaidunhuangyadanmoguichengsichouzhilukaifabuhui，tebuzaishaolinsishanmenqiankaixiu，bingqiexianhoutuichujiyu《shanhaijing》deshanhaixilieheshaolinsilianmingxilie，gengbuyaotihenduopinpaidouzuoguodegugonglianmingxiliechanpinle。
guochaoyingxiaosuiranruhuorutu，danshizaiipdeyingyongshang，juedaduoshuanlibuguoshijieyongipdexingshihetuyangzuoyixiachanpinbaozhuang，shejidechaoyidian、gexingyidian，chugelianmingkuan。chucizhiwai，bingweizhuzhongduichuantongipwenhuaneihandewajue，jiangqirongrupinpaijiazhizhizhong，erqiezaiyingxiaodewanfashangyeguoyudanyi。
传统IP的商业价值，首先在于它在文化层面上拥有丰富的内涵，代表着某种集体文化心理。qiyezhiyoucongwenhuaneihanshangrushou，jiangipdewenhuajiazhirongrupinpaijiazhizhizhong，yingxiaocainenggouqidaosiliangboqianjindexiaoguo。
birucongyingxiaodejiaodulaikansidamingzhu，《sanguoyanyi》liuguanzhangdaibiaozhezhongyidechuantongjiazhi，liubeishilizhifuhao，zhugeshizhimouxiangzheng，lvbudaibiaowuli，zhouyudaibiaoruya，huangzhonglaodangyizhuang……renwuipshubushengshu。《shuihuchuan》zedaibiaozhexiongdiqinghe“lujianbupingyishenghou”dexiayijingshen。《xiyouji》keshuoshiyingxiongdechengzhangshi、renxingdexiulian。《hongloumeng》zekeyijieduchuaiqing、qingchun、nvxingjingshendengdeng。
yanjingpijiuzai2015nianzuoguoyibocampaign，pinpaigainianjiaozuo“wobukaoshan，wokaoxiongdi”，“xiongdi”feichangfuhepijiudexiaofeiwenhuahepijiupinpaidejiazhineihan。
neime，tidaoxiongdinihuixiangdaoshenmechuantongipni？dangranshijiangjiujianghuyiqideliangshanhaohanmenleduiba。
suoyiyanjinghechahuajiahezuo，jiangliangshanhaohanyongguhuozidechahuafenggehuizhicheng108furenwuxingxiang，jiangqibiancheng108kuanpijiuchanpintaozhuang。haizai10yue8rizheiyitianzhaokaichanpinfabuhui，jiangzheiyitiandazaochengdajiayiqilaiheyanjingde“xiongdijie”，yonglaizhijingzhongguolishishangzuijudaibiaoxingdexiongdilian——108weihaohan。
zheizhongyanyi，jiubuzhishishejiyitaoshuihuxiliedechanpinbaozhuang，ershigengjiazhuzhongipbeihoude“xiongdi”neihan。
kexiyanjingbingmeiyoutaiguozhongshizheibocampaign，qishi“wokaoxiongdi”dezheizhongnanrenqinghuaihexiaofeijingshenzuyituoqizhenggepinpaijianshe，bihapihoumiande“yiqihapi”gengjuwenhuadadongli。
chuantongipdezuidajiazhijiuzaiyuci，yingxiaodeguanjianshijiangqiwenhuaneihanrongrupinpaizhizhong，erbuzhishijieyongyigeipdekongqiao，shejiyigelianmingchanpinleshi。bijinggedashechipinpaiweilepianqian，zaichanpinshejishanghaobuzouxindiduiqigezhongchuantongwenhuafuhao，yijinglvjianbuxian。
jinxienianlaijuequlequantiguominzhuyilidehuawei，haochengzhuceleyiben《shanhaijing》，qishihuaweiduichuantongipdezhuaquyuanyuanbuzhi《shanhaijing》，birutadecaozuoxitongquming“hongmeng”，zheigemingzichuzi《zhuangzi》、《huainanzi》dengshu，《xiyouji》zhongzai：“zicongpangupohongmeng，kaipicongziqingzhuobian”。hongmeng，shitiandiweifenzhiqiandeyituanhundunyuanqi。
caozuoxitongjiaohongmeng，neizhongkaitianpididexinnianheqishiyixiajiuchulaile。
又如服务器平台名“泰山”，这名字一听就够稳；再如手机“qilin”、fuwuqixinpian“kunpeng”、rengongzhinengxinpian“shengteng”dengmingzi，zheiyigegelaiziyuangudeshenshou，xianyineng，zhenweiling，chongmantixianlehuaweiduiyuweilaijishudelangmanxiangxiang。
duilishirenwendewenqingyujingyiqiaomiaozhurupinpaijingshenyuwenhuazhizhong，zheibizhishizuoyikuanchuantongwenhuaipdelianhechanpinshejigengrangrenjishang，nanguaihuaweizaiguominxinmuzhongnenggouzhanjurucigaodeweizhi。
chulehuawei，haiyoubiyadi。wangchaoxiliechexingqin、song、yuan、tang、han，wojuedezheishiqichepinpaizuihaodechanpinmingming。
汉代皇帝冕服“玄色上衣，
