包括创维、TCL与康佳等中国大陆传统家电大厂,近期竞相跨足发光二极体(led)照明市场,并凭藉雄厚资金、强大品牌通路及垂直整合规划等市场战略,疾速攻城掠地,招致中国大陆LED照明市场竞争日益加剧,对中小型范围的LED供给链业者而言,将面临极大生存考验。
baokuochuangwei、tclyukangjiadengzhongguodaluchuantongjiadiandachang,jinqijingxiangkuazufaguangerjiti(led)zhaomingshichang,bingpingjiexionghouzijin、qiangdapinpaitonglujichuizhijichengguihuadengshichangzhanlve,jisugongchenglvedi,zhaozhizhongguodaluledzhaomingshichangjingzhengriyijiaju,duizhongxiaoxingfanweideledgongjilianyezheeryan,jiangmianlinjidashengcunkaoyan。
ledzhaomingzhongduanshoujiarenggaoyuchuantongdengpaoyujienengdeng,jiangjiayiweikuozhanshichangchengshoududeguanjian。
tuopuchanyeyantaosuoshanghaizigongsiyayanxinxizixunyantaoyuanxieyijunbiaoshi,meide、kangjia、tcldengzhongguodalujiadiandachangdajujinjiledzhaomingfanchouhou,jiangshibenlaiyingyunhuanjingjiweiyanjundezhongguodaluledshichangbiandeyujiajingzheng。
为控制LED TV关键元件,创维、TCL、康佳等中国大陆家电大厂纷繁入股LEDyufengzhuangqiye,chujiecikongzhiwendinghuoyuanwai,gengyouliyuyanshenyingyunchujiaozhiledshangyouhezhaomingfanchou,zengjiagengduodeyingshoufengxianlaiyuan,ru2011nian6yuetclyutaiwanhongqihezichengliledfengzhuangchang;chuangweiyuxinpianguangdian、taidadiangongtongtouzi6yimeiyuansheliledxinpianxiaofeijidi;kangjiayiyizhuzijinrugu7yuefuyuzhongguodalushangjushangshidefengzhuangchangruifengguangdian。
zhongguodalujiadiandachangxiepangdaqiyefanwei、pinpaitongluyukongzhishangyouguanjianlingzujianyoushi,dazhangqigujinjunledzhaomingshichang,jiangkuaisujinsuozhongxiaofanweiledxinpian、fengzhuangyuledzhaomingdengjushangdeshengcunkongjian。tebiexianqianzhongguodaluledxinpianchangjijikuodachanneng,yixingchenggongguoyuqiudekunjing,zhishiledxinpianjiaqianbushizoudie,zaimaolilvxiatanzhixia,xiangjiaoyucailixionghoudejiadiandachang,koudaibugoushendezhongxiaoledxinpianyufengzhuangchangzuizhongjiangwulizhicheng,mianlinzaoshichangtaotaidemingyun。
buzhiruci,zhongguodaluledzhaomingxiaofeilidaoquefa,yishixiangguangongjilianyezhemianlinjidakaoyan。xieyijunpouxi,zhongguodaluxiaofeizheduanqineirengnanyidanfuledzhaomingdengjuangyangdejiaqian,zhishiledzhaomingyizhongguodaluzhengfuzhudaodeledshiwaishifanyingyongweizhu,shuyulijixingshichang;lingwai,xingjiangshixingdebaichidengtaihuanzhengce,zeshoutuijienengdeng,ledzhaomingyinanyishouhui,jiangshiledgongjilianchangshangmianlinshengcunyingzhan。