leijunshitaile。“shengsikandan，bufujiugan”zheizhongfadaokuaishoudouhuibeishandeneirong，jurandadalieliechuxianzailehongmifabuhuidepptshang。
erleijunhandahansha，biaomianshangshibaluweibingfushangmasongyicheng；gengshencengdeyuanyin，shizaixiaoliangpiruan、gujiatiaoshuidedabeijingxia，zuohuatiyingxiaohetizhichizhefaxiedeyishiliangniao。
ruguofabuhuishanghankouhaofanghenhuaguanyong，chuizidexiaoliangzaojiuchaoguoxiaomile。suiranbenrenlikaishoujixingyeduonian，zheijinianyuxiaomideneiwaiburenshijiechuxialai，haishikeyihaiyuanyixiaxiaomishishideshencengciyuanyin，yijiweixiaomikenengdeniuzhuanqiankun，tantaoxiejiejuefangan。
zhihuwenti“duiyugaoduanqijianshouji，xiaomishizuobuchuhaishibuxiangzuo？”xia，mougaopiaodaanliyoujupingjia，shizaishishuodaoledianzishang：“xiaomizongxihuanhuaxiaoqianbandashi，ranhoujiuzongshibanbuhaoshi。”zheizhongsiluzishangerxiagenzhizaiguzili，suoyiyejiuyoulewomenkandaodexiaomizuochudeneixieqiqiguaiguaideshi。
zaimi1shidai，chuchuangdexiaomizijinyouxian，leijunyoububokuan，liwanqiangyaozheyazaiweiboshangdalejichangkanchengjingdiandeyingxiaozhan，danxiaomidexingxiangyecongcihuiyucanban。
xinaoshiguoduyingxiao，xuanchuancelvefukua，shixiaomijiweiguanqunzhongxingchengdediyiyinxiang。houlaidezhubanlianjin、hongdongzhengjiechexiang、aoshitibuxiugangzhileinaoju，doushizheitaoyingxiaosiluguanchedejieguo。jiuqiyuanyin，touguokuazhangshenzhiliqideshijian，dadaogaoxingjiabidechuanbo，napaluodehuiyucanban，bijingmamingyeshiming。
keshixiaomishouyiyucierchenniyusi，bingmeiyinweizuodazuoqiangerjishishengjiyingxiaoyuchanpindingwei。shizhijinrichanpinhaizaitanxingjiabiyejiusuanle，zaiyingxiaohuanjiegongkaigongjijingpin，benzhishangrengshiyiyinfagaoxingjiabidezhengyichuanboweidongli。youqudeshi，gongjijingpinzheiyixingyeguji，zhengshileijunzaimi1fabushikaishishiyongde。tongwei1969nianshengren，shengribileijunda13tiandezhangxiaolong，tongyangzaizhitianmingzhiniandegongkaiyanjiang，liangrendegejushishulianggejiduan。
zaizheiyangdesiluzhidaoxiazuochanpinheyanfa，bianchuxianlegengdadeliansuofanying。
xiaomidemouqiangongyingshangjiwojianglejianshi：jinianqian，xiaomikaishiqiliang，qicaigouyugongyingshangkaihuikanjia。zuomaimaikanjiashizhengchangde，bingqiedianzileiqijianhuiyoujidudelixingjiangjia，zaixiaomidangshidechuhuoliangyuqixia，xindejiagejibentandingle。xiaomidecaigouturanmaochuzheimeyijuhua：nimenzhiqiangongdeliao，duozhuanwomenqianle，yaoanzhaoxindejiagebachajiazuoweicaigouzherang（jichongdihuokuan）。
gongyingshangcongmeijianguozheizhongsaocaozuo，huihoudangjijuedingbuzaiyuxiaomihezuo。duodaliangyebuwanle。
xiaomideyonghuyouzheimeyileiren，duishoujidezhupeizhicanshurushujiazhen，duipaofenchengjiruchiruzui，daochuchaoxiaoqitapinpaideyonghujiaolezhishangshui，jiuxiaomishijizhixingjiabi、yejieliangxin。
shaoniana，nikezhidaoshoujilichulecpuheneicun，haiyouduoshaoqijianhuiyingxiangshiyongtiyanhewendingxingma？
weilejizhidexingjiabi，weileyadichengben，zaihexinqijianzhiwaidewuliaoxuanxingshang，ziranshinengshengzesheng。yishepingonglvfangdaqiweili，jiasheyouliangjiagongyingshangdewuliao，jiagechabaifenzhiershi，xingnengchabaifenzhiwushi，nijuedexiaomihuixuannage？dianziqijianchajiliqiandedouyaoqukou，neimeduiyulcdmozuzheizhongbutonggongyingshangzhijianchajimeijinshenzhishijimeijindewuliao，nijuedexiaomihuixuannage？
bingqie，duidichengbendezhuiqiu，daobigongyingshangbuduanyadilirun，zuihoubianchenglepeipaozhuanyaohe。lingyijiadianziqijiangongyingshangxiaocheng，genxiaomizuoshengyizhuanbudaoqian，guangzhuanqile。
yushizheixiejizhixingjiabidewuliaoshejizaiyiqi，jingguojizhixingjiabidedaigongchangzuzhuangceshi，daolezhuiqiujizhixingjiabideyonghushouzhong，chuxianzhuruxinhaocha、guzhanglvgaodewenti，yejiubuqiguaile。
niyexuhuijuede，gongyingshangdesihuoguanxiaofeizheshenmeshi？wodehuidashi，nizhidaoxiaomiweishenmelaoquehuoma？zhishiyinweimaidetaihaoma？
shoujichanyeliandefuzazhichuzaiyu，maquesuixiaowuzangjuquan，peitaogongyingshangyoushangbaileishangqianjiaqiye。yemanyajiashanghaide，shijishangshizhenggechanye。xiaomiyonghuzhongkenengyouyibufenhenbuxiepingguo，danzhongguoshoujichanyenengjueqi，kaodejiushijipingguozuopeitaosuopeiyangqilaideyanfahegongchengnengli。erxiaomizaiqianjinianfazhanguochengzhong，shizaiguoduxiaohaozheixiexingyenengli，shenzhiyouyaowanfanbaguozaledexianyi。xiaomiquefaduixingyejibendezunzhong，shiyipohuaizheerbushijianshezhedezitaichuxiande。
erzheizhongyanfahechanpinsiluduixiaomidefazhan，yeshizhongdadeyinhuan。
shoujichangshangfangmian，zhuiqiudijiasuoyiyaoyagongyingshang，yidanzengliangtingzhi，duigongyingshangdeyijianenglilikexiajiang，suoyiyaohuangengbianyidegongyingshang。ruciexingxunhuan，zuihouzhilianghegonghuozhishaoyouyifangmianyaochuwenti。
gongyingshangfangmian，peiniwanzhuanbudaoqian，meiyoukechixufazhannengli。yushidangshengyihaodeshihou，dajiabuhuixuanzehexiaomizuoshengyi，youqishihuoyuanjinzhangdeshihou，yebuhuiyouxianbaoxiaomi。xiaomiwanggaoduanfazhan，xuyaogenggaojibiedegongyingshangheyonghuzhicheng。“xingjiabi”zheidingmaozi，meizaiqianjinianmixxiliechuchangdeshihoujishizhaidiao，feichangyihan。
yigerengangjinrushehui，renqiongzhiduanpobudeyizuoxieduanshideshiyejiusuanle；keshiruguonilizhizuozheizhongren，zheijiushinidebuduile。xianzaizheizhongrensheliyizhiyuruxitaishen，dou2019nianlehaizhangkoubikouxingjiabi，jiushixiaomixianzaidezhenshixiezhao。
“jizhixingjiabi”dingweidailaidelingyigewenti，jiushimeiyouzugoudelirunkongjianrangxianxiaqudaofenxiaonidechanpin。
wozuoshoujipmdeshihou，yeyiweiqudaoshangzhishizijinwuliupingtai，pingshenmerangtamenzaizhongjianzhuanzheimeduo。keshi2009nianyoujihuizuoleyinianqudaoguanligongzuo，caiyishidaoqudaoshangzaishangpinzhujifenxiaoguochengzhongqidaodezhongyaozuoyong。jiandanshuojiushi，zhongduanxiaofeizhebixumianduimianlejiehetiyanchanpin，dianshangbukenengwanquantidaixianxiashangpinliutongdezuoyong，youqishizaizhongguozheizhongfuyuanliaokuo、duocengciyonghuxuqiubingcundefuzashichang。
erqudaoshangzuozheixiegongzuo，bixuyoulirunkongjian，zheishitianjingdiyideshiqing。fangzushuidian、renyuangongzi、cuxiaowuliaodengdeng，doushiyoushangpinlirunzhichengde。nizuogechanpinxiwangbazhongjianhuanjieduanludiao，mubiaoyonghuhenduoyoushisansijishichangshoutoujiejudelaotie，meiyouxiangyingdepinpaihemeititoufang，tamenruhenenglejiedaonishangpindetedianheyoushi？congnalimainideshangpin？
hongmixiliedangxiachuhuojibentongguoxiaomiwanghejingdongtianmaodengdianshangpingtaiwancheng，danxianshangxiaoshouyuanyuanwufamanzuhongmiduiyuxiaomizhengtichuhuoliangdeladongmubiao。yinci，zaixingyelaobingluweibingdaolaizhihou，hongmidechanpinxianxiangshangtuozhanjiuchengweiyixiangbirandejucuo。danshi，hongmipinpaixiangshangtaishengjiawei，zuidadezuai，jiushixiaomipinpai。
前文说过，小米错过了品牌升级的最佳时机，当下高端产品仅仅是站上了三千元价位，且在2018年其他几家厂商产品跨越式发展纷纷跳过五千元门槛的时候，小米的高端产品线表现极度平庸。多年来，小米和红米吃掉的，主要是山寨机和酷派之类运营商定制机的市场。至于其他品牌和中高端产品市场，如pingguorangchudefene，meiyouxiaomishenmeshi。
yushi，xiaomidediduanchanpinxianyuhongmidegaoduanchanpinxianbiyouyizhan，lianggepinpairuhexiediao，muqianrengshiweizhishu。
xiaomiyijingshiyijiashangshigongsile。shangshigongsideyunzuoshujushigongkaitoumingde，yihandeshi，jinqizibenshichangduixiaomiderenkeduyouchuangxindi，gujiaxiadiefudupaoyingdapan，beihoutoushechude，qishishiduixiaomimoshidexinxinsangshi。
雷军做手机和罗永浩做手机，都是外行进入手机行业。不同的是，按照雷军的风口猪飞理论，小米是充分享受过风口红利的，并且，这个红利不是一个，而是四个：小米2011年踩中了功能机向智能机过渡、dejishuchengshu、zhongguo3gwangluofugaichengshuyijiweibozheizhongshejiaomeitidedichengbenyingxiaosidahongli。er2014nianjinrushoujixingyedechuizi，zelianweiyide3g xiang4gguodudechanpinhonglidoumeizhuazhu。
fengkoushihuiguoqude，erzhushifouzaifenglaideshihoujishijinhuachengweiyinghuozhebiedeshenmezhenzhenghuifeidewuzhong，shifengtinghoucunwangdeguanjian。xiaomijinsinianlaizuolesijianshi，yishixingchenglexiaomishengtailianchanpinjiqun，ershileijunqinzichumiandaligongyingshangguanxi，sanshibamiuibianchengleadui，sishijinjunyindushichang。womenzhuyifenxiyixiazheixieshifoushilihaoyinsu。
xiaomishengtailiandejichurengranshixiaomideshoujiyewuyupinpai，yinciqishishiyizhongjinshangtianhua。bingqie，xiaomishengtailianrengranshiyingjianyewu，duishizhipebeishudeyingxiangyouxian，zhinengnalaijiangjiangiothezhinengjiajuzhileigushi；gongyingshangguanxidelishun，guigenjiedishiranggongyingshangzhuandaoqian，congeryuanyipeinigudaoxinjishu（ruguoyoudehua）；wangmiuilijiaguanggao，zengjialeshourujiegouzhongdehulianwangyewushouruzhanbi，huoduishizhiyousuotisheng，zhishikuleyonghu。buguogoujishishengleqian，duokandianguanggaojiurenleba；yindushichangeryan，yindushichang400yuanrenminbiyixiajiaweicaisuandiduanji，hongmizaidangdishuyuzhongduanji，duichuhuoliangdebangzhuyouxian，haixuyaoyidingshijianlaiguancha。
shizhiguanlidelingyicenghanyi，shixiaomidezaoqiyuangonghegudongjixutaoxian。xiaomidexinchoushuipingzaigegezhiweishangyizhishidiyutongxingde，qiezaoqiyuangongzainianlingjianzhanghou，jiatingfudanyuelaiyuezhong。juchuanyouzaoqiyuangongjiangshouzhongqiquanzhiyajieqianyongyumaifang，meichengxiangshangshihougujiayiluzoudi，fanerdaoqianyibijukuan，lingrenxixu。
gaoxiaodeshi，xiaomimouhrjuranzaipengyouquanshengchengxiaomidelizhiyuangong“pubianzuiqiangliedesuqiushixiwangzhangqichiyougongsidegupiaoqiquan，buxiangduanqineixingquanpaoshoukuaisubianxian，jieyinduixiaomixinyangjiazhiguanshangyemoshidemanmanxinxin。”rucimizhizixin，guaibudezaixiaomishangshideshihoujiyuangongfadetxuyinzhe“sharenyoushafu”，yebuzhidaoxiaomiyuangongxinlishenmeziwei。
zheizhongbeijingxia，1yue9rileijundengxiaomikonggugudongxuanbuyinianneibuchushougufen，haishizhidekendingde，bijingxiaomidangqiandegujiashizaijingbuqipaopanzapan。
jinnianyebushishoujidejixiangnian。yindubanbudianshangxinzhengduiwaizipinpaizuochuyangexianzhi，xiaomizaidangdijinkebaoliuyigepinpai，wufayihongmixiaomilaiqugechanpinjiawei；guonei5gshishangyongzaiji，4gjixingdehuanjihuibeiezhi，zheizhongshichangrongliangxiadiededabeijingzhixia，duigangxuanbudulidehongmipinpai，yijixiaomipinpai，wuyidoushizuiyankedekaoyan。
yuci，xiaomideziwojiushuzhidao，shizaiba“xingjiabi”yibochuanjihongmipinpaizhihou，zishenneigongdeqianghua，nulitishengchanpindeyijiakongjian；lingyifangmian，xiaomideyongdunhemifen，yeyaonachuzugoudechengyi，yizhenjinbaiyinzhichixiaomidegaoduanchanpin，yaorangxiaomi、xiaomidegongyingshang、xiaomidequdaoshangzhuandaoqian，yongyoukechixufazhandenengli，zheishiyanxiafeichangzhongyaohexianshiderenwu。
bijing，yileijundejianghudiwei，zheicidebiaoxianfeichangbudeti。wogerenxiwangxiaomiyuelaiyuehao，xiwangzheishileilaobandiyiciyeshizuihouyicishitai。
判官，十五年产品经理工作经验，现专注于社交和商业化产品领域，著有《产品觉醒》一书。微信公众号：判官老司机