【编者按】在物联网Wi-Fi MCU领域，乐鑫已成为一家与高通、德州仪器、美满、赛普拉斯、瑞昱、联发科等同属于第一梯队的大陆企业。
suizhezhinengjiaju、zhinengzhifuzhongduan、kechuandaishebeidengwulianwanglingyudexunsufazhan，wulianwangwuxiantongxinxinpianlingyuyinglailejuejiadefazhanshiqi，shixianlejiaokuaidezengzhang。
jubandaotixingyeyanjiujigoutechno systems researchbaogaoxianshi，shiyongwi-fijishulianjiedewulianwangshebeishuliangjiangcong2016niande27.37yitaishangshengzhi2018niande31.21yitai，shiyonglanyajishulianjiedewulianwangshebeishuliangjiangcong2016niande39.60yitaishangshengzhi2018niande48.83yitai，yuji2022nianshiyongwi-fihelanyajishulianjiedewulianwangshebeizongjijiangdadao110.36yitai，xiayoushebeishuliangdechixuzengzhangjiangweiwulianwangwuxiantongxinxinpiandefazhantigongqiangdazhicheng。
而在物联网庞大的市场应用推动下，带动了国内一批无线通信芯片厂商快速成长，其中成长性最大的非乐鑫莫属。据Techno Systems Research研究报告显示，在物联网Wi-Fi MCU芯片领域，乐鑫成为唯一一家与高通、德州仪器、美满、赛普拉斯、瑞昱、联发科等同属于第一梯队的大陆企业。
rujin，chenglilechaoguo10niandelexinyijingqidongshangshidezibentongdao，jiasucongiotzouxianglingyigeaiotlingyudegaodian。muqian，kechuangbanipoqiyeshenqingshenheyezhengshishoulilexinkeji。
wulianwangyingyonglingyuguang、changjingfuza，duiwulianwangwuxiantongxinxinpiandejichengdu、gonghao、shujuchulisududengfangmiantichulejiaogaodeyaoqiu。wulianwangwuxiantongxinxinpianshejichangshangyibanxuanzewi-fihuolanyadengzuoweijishulujingkaizhanchanpinyanfa。lexinzhengshitigongwi-fi、lanyaxinpianhemozudezhulichangshangzhiyi。
ziliaoxianshi，lexinchengliyu2008nian，gongsishiyijiazhuanyedejichengdianlushejiqiye，caiyongfablessjingyingmoshi，zhuyaocongshiwulianwangwi-fi mcutongxinxinpianjiqimozudeyanfa、shejijixiaoshou，zhuyaochanpinwi-fi mcushizhinengjiaju、zhinengzhaoming、zhinengzhifuzhongduan、zhinengkechuandaishebei、chuanganshebeijigongyekongzhidengwulianwanglingyudehexintongxinxinpian。
而该行业竞争的主要参与者分为两类，一类是以高通、德州仪器、美满、瑞昱、联发科为首的大型传统集成电路设计厂商，另一类是以乐鑫为代表的中小集成电路设计企业。相较于大型设计厂商，乐鑫等企业一般提前布局研发，通过多年技术积累，占有市场先发优势，并在产品性能、性价比、本土化程度、客户服务及售后支持等方面领先其他竞争对手。muqian，lexinyichengweiquanqiudiyitiduiweiyidedaluqiye。
juxi，2014nian，bansuiwulianwanglingyudexingqi，lexinshishituichuesp8266xiliexinpian，pingjieyouyidezonghexingnenghegaodujicheng，huodeshichanglianghaofanying；2016nianmo，weimanzuxiayouwulianwanglingyukehuduoyanghuadekaifaxuqiu，lexinyingshituichuesp32xiliexinpian，gaichanpincaiyongshuanghejiegou、gongnenggengweifengfu，kaifagengbianjie。tongshi，weilemanzuxiayoukehuduimozuchanpindexuqiu，lexinzaiziyouxinpianjichushang，xiangkehutigongesp8266xiliemozujiesp32xiliemozudengmozuchanpin。
pingjiezhebusudeshichangyingxianglihegaoxingnengdechanpin，lexinyejiyezaifuyaozhishang。zhaogushupilu，2016-2018niandu，lexinyingyeshourufenbiewei12,293.86wanyuan、27,200.70wanyuanhe47,492.02wanyuan，yingyeshourunianjunfuhezengzhanglvwei96.55%；gongsijinglirunfenbiewei44wanyuan，2937wanyuan，9388wanyuan。
yucitongshi，lexinyizhixiangyoujiaogaodemaolilv，qiebaochiwending，yuangaoyuguoneiicshejichangshangdezhengtishuiping。2016-2018niandu，lexinzonghemaolilvfenbiewei51.45%、50.81%he50.66%。baogaoqinei，gongsigeleichanpindemaolilvqingkuangruxia：
具体在出货量方面，2016年至2018年，乐鑫的芯片出货量分别为2,172.14万颗、3,601.20万颗、7,597.25万颗；模组出货量分别为143.46万块、920.72万块、1,357.29万块，整体产销率超过90%。
zhidetijideshi，lexinjubeixingyelingxiandewulianwangwi-fi mcutongxinxinpianyanfaheshejiyoushi，bingqiechixutourudaliangziyuanyuchanpinjijishuyanfa，2016-2018niandu，gongsiyanfafeiyongzhanyingyeshourudebilijunzai15%yishang。zheiyezhengshilexinnenggoushishituichuduokuanxingnengyouyi、zonghexingjiabigao、gongnengfengfudengchanpindeyuanyin，youlidibaozhanglegongsiyewuguimodechixuzengzhang。
目前，乐鑫正在进行的研发项目主要围绕两大方向，一是现有产品的基础研发，用于产品更新换代，二是新技术、新产品的创新研发项目。zheiyeshilexinciciipomutoudezhongdian。
juzhaogushupilu，lexinbencinigongkaifaxingbuchaoguo2,000.00wangurenminbiputonggu（agu）。shijimujizijinkouchufaxingfeiyonghouquanbuyongyuyugongsizhuyingyewuxiangguandexiangmujifazhanyukejichubeizijin，jutiruxia：
jupilu，“biaozhunxieyiwuxianhulianxinpianjishushengjixiangmu”deshunlishishi，jiangtishenggongsiwi-fixinpiandexingnenghehexinjishuzhibiao，fengfugongsiwi-fixinpiandechanpinpinlei；“aichulixinpianyanfajichanyehuaxiangmu”deshunlishishi，jiangfengfugongsichanpinpinlei，tuozhanchanpinyingyonglingyu，jinyibuzengqianggongsizaiwulianwangxinpianxingyedezhengtishili，gonggugongsideshichangdiwei；“yanfazhongxinjianshexiangmu”shunlishishi，jiangzengqiangxianyoujishuzhongxindegongneng，tishenggongsizizhuyanfanengli、kejichengguozhuanhuanengliheshiyanjiancenengli，qianghuaqianyanjishuyanfashili。
lexinbiaoshi，bencimutouxiangmudeshishishixianyouyewudefazhanyubuchong，jiangyouxiaotigaogongsihexinjingzhengli，cujinxianyouzhuyingyewudechixuwendingfazhan。bencimutouxiangmujinjinweiraogongsixianyouzhuyingyewu，zhizaijinyibutishenggongsizizhuyanfanengli，jinyibutuijinchanpindiedaihejishuchuangxin，jinyibukuozhanggongsizhuyingyewuguimo，jinyibutishenghexinjingzhengliheshichangzhanyoulv。
以“标准协议无线互联芯片技术升级项目”为例，本项目是在现有产品线和技术储备的基础上，对Wi-Fi芯片产品进行迭代升级，从而丰富公司Wi-Fi芯片的产品品类，提升公司Wi-Fi芯片的性能和核心技术指标，满足客户日益增长的连接设备及高品质无线传输的需求，扩大公司在物联网Wi-Fi MCU通信芯片领域的市场份额。
ciwai，cicimutouaichulixinpianyanfajichanyehuaxiangmujianghuishilexinmiaozhunaiotdezhongdianbuju。jujieshao，gaixiangmushilexinbawoshichangfazhanjiyu，shunyingaixinpiankuaisufazhandeshichangqushi，tongguogoumaixianjindeipshouquan、kaifagongjujiyinjinyouxiudeyanfarenyuan，yizhinengjiajudengxingyedeaixinpianxuqiuweichufadian，yanfajuyoutuxiangchuli、yuyinshibie、shipinbianmadenggongnengdeaichulixinpian，jinerfengfugongsichanpinpinlei，tuozhanchanpinyingyonglingyu，jinyibuzengqianggongsizaiwulianwangxinpianxingyedezhengtishili，gonggugongsideshichangdiwei。
bansuizherengongzhinengdekuaisufazhan，aixinpianxiangduiyuchuantongxinpianjuyougengduoyoushi，jiangchengweijichengdianluxingyexiayigeqiangjingzengzhangdian，aixinpianshichangqianjingguangkuo。genjuyanjiujigoutechnaviodeshuju，2017nianquanqiuaixinpianshichangguimoyue7.9yimeiyuan，yujidao2021nianjiangdadao52.4yimeiyuan，nianjunfuhezengzhanglvjianggaoda60.48%。
lexinbiaoshi，mutoudeaichulixinpianyanfajichanyehuaxiangmujihuazongtouzi15,768.27wanyuan，xiangmujianshezhouqigongji2nian，yuqidi5nianwanquandachan，dachandangnianyujikeshixiannianxiaoshoushouru20,520.00wanyuan。zheishishunyingaixinpiankuaisufazhandeshichangqushi，tuokuangongsichanpinxian，tuozhanchanpinyingyonglingyudeyoulijucuo。
cong2014nianzhijin，lexinzhuazhulewulianwanglingyufazhandejiyu，zaixingyeneishishituichuduokuanxingnengyouyidechanpin，yukehuxingchenglejiaoqiangdehezuonianxing，huodelexiaomi、tuyazhineng、kewosi、dajin、mayijinfudengxiayouhuozhongduanzhimingkehudeguangfanrenke。
乐鑫产品通过物联网开发操作系统ESP-IDF，早已能够支持Google云物联平台、亚马逊AWS云物联平台、微软Azure云物联平台、苹果HomeKit平台、阿里云物联平台、小米物联平台、百度云物联平台、京东Joylink平台、腾讯物联平台、涂鸦云物联平台等国内外知名物联网平台，公司已形成了显著的品牌优势及市场先发优势，市场地位持续提升。
rujin，suizherengongzhinengjishuderiyichengshu，rengongzhinengyuwulianwangjieheriyijinmi，wulianwangcaijidicengshuju，rengongzhinengjishuchuli、fenxishujubingshixianxiangyinggongneng，liangxiangjishuxianghucujin，yingyonglingyuguangfan，ai-iotxinxingshichangkuaisufazhan，dafutuokuanlelexinchanpinyingyonglingyuheshiyongchangjing，lexinxinpianjimozuchanpinshichangkongjianzhubushifang。
zheiyezhengshiqizhanlvemubiao。lexinbiaoshi，gongsiyi“tigonganquan、wendingkekao、digonghaodewulianwangjiejuefangan”weishiming，weilaijiangjixugenjuxiayoushichangxuqiu，shunyingwulianwangherengongzhinengdengxinxingyingyonglingyufazhanqushi，fahuizishenzaiwi-fi mcutongxinxinpianlingyudeyanfajishejiyoushi，chixushejichujuyoushichangjingzhenglidewulianwangwi-fi mcutongxinxinpian，tigaochanpindepinpaizhimingdu，tuozhanyingyonglingyujixiayoukehufugaifanwei，gonggugongsizaiquanqiuwulianwangwi-fi mcutongxinxinpianlingyudeshichangdiwei，lizhengzaiwulianwangwi-fi mcutongxinxinpianlingyuchengweiguojilingxiandejichengdianlushejiqiye。
wulianwang、rengongzhinengdengxinxinglingyufangxingweiai，shichangkongjianjifazhanqianlijuda。lexinbiaoshi，weilaigongsijiangjixuzaiwulianwangwi-fi mcutongxinxinpianlingyucanyuquanqiushichangjingzheng，zhiliyuyanfajishejijuyouguojishichangjingzhenglidechanpin，zengqiangchanpinxingneng，tuokuanyingyonglingyu，gonggushichangyoushidiwei；zaiwanshanxianyouchanpindejichushang，gongsijiangzairengongzhinengdengzhanlvexinxinglingyutiqianbuju，jileirengongzhinengjishu，yanfarengongzhinengxinpian，bawoxindezhanlvefazhanjiyu。
jutilaikan，lexincheng，jiangquanmianshengjixianyouchanpin，zhenduixianyouchanpin，shenduwajuexiayoukehuxuqiu，duofangmiantishengchanpinxingneng，kaifaxingnenggengyou、xingjiabigengjiadewulianwangwi-fi mcutongxinxinpian；tongshi，baworengongzhinengshichangjiyu，zengqiangzairengongzhinengxiangguanlingyuderencai、jishujichanpinchubei，shishituichurengongzhinengchulixinpian。
zhengtilaikan，zairengongzhinengkuaisufazhandebeijingxia，lexinyoubiyaoshenduwajuekehuxuqiu，weikehutigonggengzhinengdeaichulixinpian，congerzengqiangkehuzhanxing，quebaogongsidekehuquntibuduanzhuangda，chixutishenggongsiyinglinengli。congiotkuaisuyanshenzhiaiot，jiangshilexindexiayigegaodian。
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