qianjirilgshoujituichuzhongguoshichangdexiaoxichuanchu,《meirijingjixinwen》yeyulgbeijingbanshichugongzuorenyuanquerenlelgshoujiyewuzi2016nianqiyibuzaizhongguokaizhan,dancichuanyanbujiuhouyoubei“leikeji”fouding,bingchenghanmeietnewsdebaodaotidaolgbingweifangqizhongguoshichang。
buluntuichuzhongguodexiaoxishifoushushi,doubuguoshizougeguochangxingshi,fenshouyishijidingshishi。lgdeshoujizaoyidanchuzhongguoyonghudeshiye,jinyouxiaozhongaihaozhehebufenzhongshifensihaizaizhuixuntadezongji,yizhibushaoyonghuzaitingwencixiaoxihoufachule“lghaizaizuoshouji”deyiwen。buzhicishishifouyourenhuixiangqiletacengyouguodeguanghuisuiyue。
heyunluodenuojiya、lunweilianxiangtiepaidemotuoluolayiyang,lgyeyouguoyiduanzonghengzhongguoshichangdeguanghuisuiyue,zai2gshidaihe4gshidaicengqudeguoliangyandechengji。
2G功能机时代,国产手机品牌默默无闻,中国手机市场当年被龙头老大诺基亚、、suoniailixindenghaiwaishoujipinpaibaowei,lgzaigaoduanshoujishichangyeyouzhefeichanggaodezhimingdu。
yuhoulaidabuxiangtongdeshi,dangshilgfeichangzhongshizhongguoshichang,hongjiyishide“qiaokeli”xilieshouji2006nianxuanzelezaizhongguoshoufa;lgtuiguang“qiaokeli”shoujiyefeichangzouxin,bujinjijikaituoxianxiashichang,dalitoufangguanggao,gengyaoqinglerenqimingxingxuanbin、jintaixichuyanguanggao,xiangxinbushaorenhaijide“qiaokeli”xilieshoujidexuanchuanyu“i chocolate you”。
yinianzhinei,shoujiwaiguanshishang、jiagegaoang,cenglanxiabaokuoifzaineideduoxiangshejidajiangde“qiaokeli”xilieshouji,zaizhongguoshichangdexiaoliangjiudadao60wantai,zhanjulgdangnianzaihuashoujixiaoliangde20%,xiaoshouezhanbi40%,shijianglgsongrugaoduanshoujishichang,bangzhulgqudezhongguocdmashichangqiansandegongchen。
lgcongciyilugaoge,2008nianchuangruquanqiushoujizhizaoshangqiansiming;2009niangengjinyibuchengweiquanqiudisandashoujizhizaoshang,weilienuojiyahesanxingzhihou。houxufashoude“bingjiling”xilieshoujidengyecengjingshenshoubufenzhongguoyonghudexiai。
4G智能机时代,韩国是首个部署全国性商用4G网络的国家,韩系手机制造商三星和LG有着得天独厚的优势,LG的LTE基带技术更是处于领先地位,其在4G技术上获得的专利比gengduo。meiguozhuanlizixunjigoutechipmdangniangongbudeshujuxianshi,jiezhi2014nian1yue31rizaimeiguozhuanlishangbiaoju(uspto)heouzhouzhuanlishangbiaoju(epo)zhucedeltezhuanlizhong,lgdianzideltebiaozhunzhuanlizhanyoulvshijiediyi。
tongshi,lgjiaoweizhuzhongshoujideshejichuangxin,jinguanhoulaigaoduanshoujibumaizuo,danzaixingyeneiyizhibaoyoujiaogaodeguanzhudu,kejianyonghuduiqishoujipinpaideqidaizhizhigao。lgyequeshiyouguobushaozouzaixingyeqianyandesheji,biruquanqiushoukuandazai3gram、shoukuanshixianxiangjijiguangduijiao、shoukuandazaif1.6daguangquanxiangjidezhinengshouji;birug5demokuaihuasheji;birurujinfengmide18:9pingmu,shijishangshilgshoujizuixiancaiyongzheiyipingmubili,danbeisanxingqiangjinlefengtou。
lgshoujideshuailuoshi,dadourupingmubizheigejiyuyiban,suiyeyoushanguangdian,danyinzhengtibiaoxianburutongxing,fengguangbeiqiang,zaijiashangzishenbaoluchudequexianguoduo,zaijingliduanzanfanrongzhihoukaishizouxiapolu。
lgdianzi2017niancaibaoxianshi,yidongbumenkuisunyanzhong,2017niandisijidukuisunda1.9yimeiyuan,2017nianshoujixiaoliangwei1390wanbu,xiangbi2016nianxiajiang1%。shijishang,cong2015niandierjidukaishi,lgshoujiyewuyikaishixiadie,bingqiebuduanzouxiapolu,lianxukuisunlesannian。lgshuailuoyouwaiyin,dangengduodehaishineiyin,chanpindequexianyijicelvebudangzaochenglelgshiquwangrirongguang,yiludiaodui。
先说外因,国产手机起步晚,虽然在2G时代默默无闻,但是从3G时代开始持续发力。国产手机厂商抓住了3G时代、、hulianwangdehongli,zaijiashangqinghuaipaijiafen、zhongjinyingxiaodeng,shichangzhanyoulvbubutisheng。guoquzhinengmaizhuanlideguochanshoujichangshangzuanyanjishu,yuhaiwaishoujichangshangdejishuchajuyezhujiansuoxiao,jinyigehuaweidangnianjiugongxianle755jianzhuanli,weiju2014nianmeiguozhuanlishouquantop50qiyepaixingbangdi48wei。yucixiangdui,shousadeshijianjixianhanlingdengyingxiang,zhongguoyonghuduisanxing、lgshoujidexiaofeireqingxiajiang。
zaishuoneiyin,yu2gshidaidehuihuanghe4gshidaidelingxianbutong,lgshoujikeyishuoshicuoshilezhongguode3gzhinengshoujishidai,zheiyeweihoulaideshuaituimaixialeyinxian。dangzhongguoshoujishichangyijingkaishixiangzhinengjishoujizhuanxingshi,qitashoujichangshangyijingzheshouzhinengjikaifashi,lgrengranjianchishengchangongnengjiweizhu,zhizhuiqiuwaiguanshangdejingyiqiujing,shujuxianshi,2009nianlgtuichude40kuanxinpinzhong,zhinengjizhanshaoshu,ciqingkuangchixuleliangnian,2010nianlgyezhiweizhongguoshichangguihuale1kuanzhinengshouji。
danglgchidundeshenjingfanyingguolaishi,youzuolehenuojiyayiyangdecuowujueding,lgyemeiyouxuanzeanzhuo,ershixuanzeleweiruandewindows mobile6.5hezhongguoyidongzhudaodeomszuoweizhinengshoujidecaozuoxitong。lianxuliangcipanduanshiwuranglgshoujicuoguolezhongguo3gzhinengshoujidehuangjinfazhanqi。
qici,lgshoujidechuangxinheshejisuiranzhidechengzan,danpinkongqueshixiangdangbuzouxin,zhilianggongyifangmianyoubushaoxiaci,yonghudebaoyuanshengyizhujiangaiguoduiqishejidexinshang,biru“qiaokeli”xilieshoujipinfanzhongqi、sijiwenti、g2zuiweipubiandepingmuduanchuwenti、g3dedibumaikefengkailiewenti……
conggongnengjishidaikaishijiucunzaideshoujixuhangchawenti,jinruzhinengjishidaizhihouzebiaoxiandegengweimingxian,zhongdushiyongshizhinengcheng2gexiaoshizuoyou,erguochanshoujichangshangzaoyinengshixian“chongdianwufenzhong,tonghuayixiaoshi”。lgshoujituichuzhongguodexiaoxichuanchuhou,kongsulgshoujizhiliangwenti,duigaipinpaibiaoshishiwangdeyonghubuzaishaoshu。
zuihou,lghouqiduizhongguoshichangdezhongshiduyezhujianjianshao,guanggaoxuanchuanshao,xinpinshoufabuzaifangzaizhongguo,bingqieyouxialelianggecuowupanduan:maoranmofangsanxingcaiyongzhiying、weilesuojianchengbendafuduxuejianxianxiaqudaojinbaoliuxianshangqudao,erbishihuawei、xiaomidengshoujichangshangyizhuanzhanxianxia。
yishangzhongzhongyuanyinzuoyongxia,lgshoujisuiranrengyouguanzhudu,danxiaoliangzhoujian,gaotongdenggongyingshangyebuyuanyixianglgtigongzuixindechanpin,daozhilgdeqijianjizaixingnengshangzongbitongxingshaoxunyijie,erxingnengyoushiqijianjidemenjianzhiyi,xingnengchayougunxueqiubanzaiciyinqilgshoujideshichangrenkeduxiajiang。
rujinzhongguoshoujishichanghandongyizhi,shichangfenxigongsicanalysdeshujuxianshi,zhongguozhinengshoujishichangdejiduchuhuoliangnianbixiajiang4%,mataixiaoyingjiaju,qiangzheyuqiang,ruozheshengcungengweibuyi。lgzaizhongguoshoujishichangdezhanyoulvyibuzu1%,yijingshiqulejueqidejihui,zaizhengzhapayeqibulefenglang。
lgsuirancongweifabiaozhengshidelikaishengming,danxingdongshangquebiaomingqizaizhubufangqizhongguoshichang,xianxialingshoudianxiangjixiaoshi,wangluoshangxiaoshoulgshoujidepingtaishaozhiyoushao,zaizhongguoxiaoshoudejixingyezhiyouliaoliaojikuan,g5kongchengzhongguoshichangdejuechang。zhici,cengjingdeshijiesanjiayezhishenglesanxinghaiguodeyoushengse。
zhongguosuiranshishijiediyidashoujishichang,danbeimeicaishilgshoujifenezuiduodeshichang,zhanbi45%,qiciweilameishichang,zhanbi20%。danzaizhongguoshichangjiejiebaituidelgshouji,zaiqitahaiwaishichangdechujingquetongyangweijisifu。
bannianqian,lgshoujixianru“zhubanmen”(nexus 5xwuxianzhongqiwenti)shijian,zaibeimeizaoyuyonghujitiqisu,jinglizhangdabanniandesusongqihou,caiyuqianjiridachenghejie,lgjiangjiyuyonghupeichang。“zhubanmen”zaicitixianlelgshoujizaipinkongshangdebuzu,shouciyingxiang,cengjingdezhongshiyonghubiranyiduilgdeshoujipinpaichanshenglebuxinren。
tongshi,lgshoujizaibeimeigaoduanshoujishichangburusanxing、pingguodengjingpinxingjiabigao,xiaomi、huaweidengguochanshoujipinpaiyezaijijifazhanhaiwaishichang,xiaomiyijingchaoyuesanxingchengweiyindushoujishichangdebazhu,erzhongxingdengguochanshoujipinpaizaibeimeishichangyechuangjianlebileiyoushi。
lgshoujipinpaiyinqixinrenweiji,zaiqitahaiwaishichangyouduomianshoudi,zhongduodejingzhengduishoudouzaijiyazhelgshoujideshengcunkongjian,ruobushishizuochugaibian,tigaopinkongdeng,weilaizaibeimeihelameishichanghenkenengmianlinzheyuzhongguoshichangtongyangdejieju。
chuanchulgshoujituichuzhongguodexiaoxihou,yishuolgjiangzhuanzhandiduanzhinengshoujishichang,bingjiangtuichuxindexilieshouji,ershuolgzaizhefudengdai5gshidai,bingweiyuchoumouyanfazhedieshouji,yiyouzhediepingmushoujizhuanlitufangchu。neime,zhuanzhandiduanshoujishichuluma?
lgzuoweicengjingderongguang,qinghuaihezhaopaihuoxuhainengxiyinbufenyonghuqianlaixiaofei,yenengjiejuexingnengyujingpinxiangbibuzudewenti,dandiduanshoujilirundi,yixiangzhuzhongchuangxinshejidelgruojixuzouciluxianrengxugaotouru,neimeyinglinanyiweiji,ruopaoqishejiyougaiyiheyoudianliuzhuqinghuaifen?ciwai,lgzhuanzhandiduanzhinengshoujishichang,jingzhengshiliyeburuzhangqizhuanzhuxingjiabidexiaomidengshoujichangshang,qianlumangmang。
lgdeyidongshiyebulianniankuisun,zaijiashangruozhuanzhandiduanshoujishichanglirundi,caiyongzhediepingmudeshoujichanpinkongpahennanfangbianmianshi,lgshoujijieshishifouyouhuizaicicuoshiliangji?
suonideshoujiyewusuiyezhangqikuisun,danshizhongbuyuanfangqi,rengzaizhunbeixiang5gshichangjinfa,danlgdefazhanzhongxinqueshizaijiadianxingyeshang,cengjingderongguangbuzai,weilaididuanshoujiyewuruomeiyouqise,huoxuzheijiaqiyejianghuifangqishoujiyewu,zhuangongyingliyousuozengzhangdejiadianxingye。yinci,zhuanzhandiduanshoujikongpabushichulu,yanzhuapinkongcaishi。
“womenrengranzaizuozuidanuli,xiwangnenggoucunhuoxiaqu”,lgyiminggaoguanrucishuodao。
woyerucixiwang,xiwangtanenghuoxiaqu。
liukuang,yishandaocanwuhulianwang、weixingongzhonghao:liukuang110
“hulianwangdeyixieshi”jujiaohulianwangqianyanzixun,xingyebaoliao、xiaodaoxiaoxi、neimuwajue,guanzhuhulianwangredianshijian!ganhuofenxiang,tigonggezhongchanpinwendang、xingyebaogao、shejisucaimianfeixiazai。guanfangweixin:imyixieshi
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