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不做整车先抢占汽车中控屏幕
2016nian7yue6ridehangzhoujiaoyangsihuo,danshijulialibabazongbubuyuandeyunqixiaozhenliquerentouzandong。
zaihuiyikaishiqiandejifenzhongli,xiaozhenhuizhanzhongxindeercengxiangqilechijiuerreliedezhangsheng,alibabadongshijuzhuximayunyushangqijituandongshizhangchenhongjiebanruchang。zaijiexialaidejigexiaoshili,aliyushangqidegaoguanfenbieshangtai,xiangyuhuizhejiangshuleyikuanmingweirx5derongweipaisuvyuqidazaidealiyunoscaozuoxitong。
guoneimeinianshangshidexincheduodabaiyukuan,danshinenggoutongshirangguoneizuidadedianshanggongsiyuzuidadeqichejituanlaodashuangshuangzhantaide,yezhiyourx5zheiyikuanchele,yinweizaialiyushangqikanlai,zheishiquanqiushoukuanhulianwangqiche。genjushangqifangmiangongbudeshuju,rongweirx5zai2017nian1yuedexiaoliangwei20008liang,yijinglianxudisigeyuexiaoliangpo2wan(zaiqiyexingye,yuexiaoliangtupo1wantaijiusuanshirexiaole),bingqieyou70%weidazaiyunosdehulianwangbanrx5。
paokaiqichedejixiebufenbutan,rx5genhulianwangzuidadeguanlianzezaiyuqidazaideqichebanyunoscaozuoxitong。
yunoscaozuoxitong2010nianlixiang,2011nianzhengshituichu,muqiandezuixinbanbenweiyunos 5。yunoscaozuoxitongjiyukaiyuanlinuxkaifa,keyunxinganzhuoyingyong,tuichuzhihoucengyinweiheandroidshengtaideweimiaoguanxi,yizhiweizaishouji、pingbanqudetaidachengjiu,faneryinlaibushaozhiyi,zhihoualikaishizhujianjiangyunosdeyingyongfanchoukuodahezhuanyi,qiche、dianshi、zhinengjiajuleichanpinshijigedafangxiang,raokaishilideshouji、pingbanshichang。
yiweiqianyunoskaifazhecengzaizhihushangbiaoshi,“ruguomeiyouzhongxiedalvik(xuniji),yunosduiandroiddegaidongbingmeiyoubiflymehemiuizheixiededuo。”
duiyuqichexingyelaishuo,chezaicaozuoxitongyizhidoushiyikuailaodananwenti,jishishishoujiadongzhebaiwandehaoche,qidaohanghuoshiyuleyingyongdeshiyongtiyanyeyuanyuanluohouyuzhinengshouji。weilejiejuezheigewenti,pingguo、guge、baidufenbietuichulechezaixitongjiejuefangancarplay、android auto、carlifedeng,danshizheixiefanganjunshijiyushoujidetoupingyingyong,bingbushidazaizaicheneizhongkongdapingshangdedulicaozuoxitong。
alizexiwangjiezhuyunoscaozuoxitongjiejuezheiyiwenti。
2014nian7yue,aliyushangqiqianshuzhanlvehezuoxieyi,biaoshijianglianshoudazaohulianwangqiche。genian3yue,shuangfanggezichuzi5yiyuan,chenglilehulianwangqichechanyejijin,bingzujianhezigongsibanmaqiche,weishangqizheileizhengchechangshangkaifadingzhihuadechezaiyunoscaozuoxitong。
车载YunOS系统:简洁易用但功能很有限
yuchuantongdechezaicaozuoxitongxiangbi,rongweirx5dezheitaochezaiyunosxitonggengjiajianjieyiyong。
shouxian,yinweiditushixingchedezuijibenxuqiu,suoyirx5jiangdituzuochenglexitongdezhuomianerfeiyigeyingyongchengxu,rangyonghuzaicaozuoqitagongnengdeshihouyenenggousuishizhangwodilixinxi。ciwai,yunosdazaideshigaojingditu,zaishanghaizheiyangdedachengshidedingweijingdushenzhikeyijingquedaochedao,erqiedituhaihuigenjuchesudebutongzidongjinxingsuofang(liruzaigaosushixianshigailan,zaidisushixianshijingqueneirong)。
qici,youyuzaiqichezhongcaozuoxitongshejianquanwenti,alijiangchezaiyunosdezhujiemianzuochenglesangekapianlaixianshixinxi,tongxun、yinle、cheliangshezhidenggongnengyimuleran,bingqiehaipeitaoyouyuyinkongzhigongneng,yonghukeyiyongyuyinlaikongzhiyinxiangxitong、diaozhengkongdiaofengliangshenzhishidakaitianchuangdengcaozuo。zaici,yunosyualidedefuwuyejinxingleshendudingzhi,qikeyitongguoyunosdazaidezhifubaozhifutingchechangfeiyong,zaijingguoyijiayutaobaoguanliandekafeidianshi,xitonghuituisongxiangyingdecuxiaoxinxi,chezhukeyizhijiezaichezaixitongshangwanchengyudingyuzhifuliucheng。
zuihou,dazaiyunosxitongdechelianghainengyuqitazhinengyingjianjinxinghudong。lirushiyongshoujiappkongzhichemen,kongdiaoxitong,shiyongzhinengshoubiaojiesuochemen,shiyongzhongkongxitongchakanwurenjidepaishehuamiandeng。
buguoxuyaozhichudeshi,suiranrx5dexiaoliangbucuo,danshiyeyouyixiechezhuduiyunosxitongdetiyanfachulegezhongtucaosheng,zhuyaobaokuoyunossuiranjichufuwumianliuliang,danshizaijichufuwuzhiwaideliuliangtaigui、chejiwufalianjiewifiwufazixinggenghuanliuliangka、xianyoudegongnengtaishao、zaicheneiyouduomingchengkedeshihouyuyinshibiezhunquelvbugou、bunengyushoujihutongxinxideng。
汽车服务O2O体系:买车卖车洗车修车都要搞!
zaiyifangmianshiyongyunosxitongqiangzhanchezaicaozuoxitongdetongshi,alilingyifangmianhainuligoujianhangaiqicheshouqianshouhouquanliantiaodeo2ofuwutixi。
genjualigongbudeshuju,taobaoqichehetianmaoqichezai2014niandechengjiaoejiejin400yiyuan,zhuyaobaokuoxinche、qicheyongpin、lingpeijiandexiaoshouyewu。ertongnianzhenggeguoneiqichexingyemeiniandezongchanzhizeyujiyuewei4wanyiyuan。
youyuqicheyongpin/peijianhaicunzaianzhuangxuqiu,suoyialiruguoxiangyaojixukuodazijizaiqichechanyelingyudejiaoyie,jiuxuyaoyuxianxiadeweixiudian、meirongdianjinxinghezuo。
2015nian4yue,zaiyuanyoutaobaoqiche、tianmaoqichetuanduidejichuzhishang,alijichengqichexiangguanyewu,chenglileqicheshiyebu,sheyouzhengcheyuershouche、o2o、qicheyongpin、appyijiyingxiaogong5getuandui。congqituanduigouchengshanglaikan,alipaoqilezhiqianjinjinzaitaobao、tianmaoshangxiaoshouxincheyuqicheyongpindezuofa,kaishicaiyongo2opingtaidemoshi,jiangchezhu、xianxiadian、lingpeijian、zhuangshiyongpinjichengzaiyigepingtaishang,rangyonghuzaiyigeappshangjikewancheng,chelianggoumai、jinrongdaikuan、weixiubaoyang、meirongzhuangshi、cheliangdiya、ershouchexiaoshouyijizulindaijiadengsheji16gechangjingdequanfangweio2ofuwu。
shishishang,zi2013nianyilai,xiwangtongguoo2omoshilaigaibianqichehoushichanggejudegongsibingbuzaishaoshu,baokuotuhuyangche、chediandian、qichezhijiaqixiadeyangchezhijia、bopaiyangche、exiche、yangchediandiandenggongsi,danshizi2015nianyilai,zheixieqicheo2ofuwugongsiyekaishichuxiandaobidelangchao,xuduogongsiyebuguoshizaikaotouziyingcheng。
jiuqiyuanyin,zhuyaoshiyouyuqichefuwuzuihexindedifangzaiyuxianxiadeanzhuang、diaoshidengbuzhou,qicheo2opingtaibenshenmianlinyigebeilun:jixiangyaolaqiyonghuliangjiuxuyaodaliangdexianxiafuwushang,danshixiangyaokuodashanghudeshuliangjiushibihuizaijiangdishaixuanbiaozhun,eryixiezhongdishuipingshanghudecunzaizuihouyoufanguolaiyingxiangleyonghutiyan,congerrangpingtaidaobi。o2opingtairongyibakongjiyou、luntaidengqichelingpeijian,danshianzhuangnengliyudiaoshijishudejianguannandujigao。
投资地图与出行领域:让支付侵入移动出行
chulezaijijifazhanqichequanshengmingzhouqideo2ofuwutixizhiwai,alihaiyitouzidexingshizaiditu、zhinengchuxingliangdalingyujinxingbuju。
zaiditufangmian。aliyu2010nian8yueshougouleyitutong60%degufen。gaigongsiyongyoudaohangdianzidituzhizuo、hulianwangditufuwu、dilixinxixitonggongchengjiajicehuizizhi,weidituyingyongjizhengchechangshangtigongditushuju。zaisuihouyouzai2013、2014nianzongjiyiyue13yimeiyuandejiagequanzishougoulegaodeditu。tebieshiduigaodeditudeshougou,rangaliyongyouleyigewanzhengdedituyewu,nenggouweiqixiabaokuoyunoschezaixitong、qicheo2ofuwudengyewutigongzhichiyupeihe。
bashiguanghuigudao2014nianalizhengshishougougaodezhiqian,zheijiaditushangyizhizaizuozhenduibaomadengbduanyonghudeshengyi,danzaiyidonghulianwangxingqizhihou,mianfeixiangyonghutigongdaohangfuwubingbunengjigaodedailaishouru,gaodemianlinzheruhejiangguoyideyonghushixianshangyehuadewenti,erzuihaodejiefajiushibingruzhangwoo2oyuyidongzhifudehulianwangjutou。
juyeneirenshitoulu,zaialishougouzhiqian,gaodeyubatsanjiadoujinxingguojiechu,bingqiekuaiyaoyubaiduqiandingleshougouxieyi。danshisuihoumayuntingdaolexiaoxi,dangtianlimaconghangzhoufeidaobeijingyugaodejinxinghuitan,jiuzheiyangcongbaidushouzhongjianggaodeqiangleguolai。dangran,zheiyeyubaiduzijiyeyoudituyewu,zitaibijiaogaoyouguan。
zaichuxingfangmian,alidetouzibujuzhuyaojizhongzaiwangyuecheyuhulianwangbashiliangkuai。
aliyu2013、2014、2015nianfenbietouzilekuaidedea/b/dlunrongzi,bingzaididikuaidehebingzhihoude2015nian7yueyouxiangdiditouzile30yimeiyuan。yucitongshi,chuyubaohudidiceyi,qiangzhanhaiwaishichangdekaolv,alizai2014、2015、2016nianyouxianguberzaimeiguodeduishoulyftjinxinglesanluntouzi。
chuledidi、lyftzheileiwangyuechezhiwai,aliduiwangyuebashi(hulianwangdaba)tongyangshangxin。2014nian8yueyu2015nian6yue,aliyoufenbietouzilechelaileyujiewobashi。
chelailegongjiaocheweizhichaxunapp,tongguoyugongjiaogongsijinxinghezuo,gaiappnenggouzaishoujishangshishixianshijutibancigongjiaocheheshijinzhan,bingqiehaizaiappzhongyinruleshejiaoliaotiangongneng。jiewobashiweidingzhibashifuwutigongshang,yonghukeyizaiappzhongsousuoheshidebanchegoupiaochengzuo。erduiyumeiyouzijishiheluxiandeyonghu,zekeyifaqiyigeluxian。danshizhidongxiyefaxian,xinchuangjiandeluxianxuyaoyou50renbaomingzhihoucaikekaitong,dingzhihuadebanchexiangyaoshunlijiejuetongqinwentirengranrenzhongdaoyuan。
阿里汽车领域布局的逻辑
zongguanalizaiqichelingyudebujuyudafa,qisandakuaiyewufeichangqingxi:
1、zizhuyanfaqichebandeyunoscaozuoxitong。
2、zizhujingyingdecheliangfuwudeo2otixi,hangaixinshou/ershouchexiaoshou、qichejinrong、meirongzhuangshi、weixiubaoyangdeng。
3、touzidituyuzhinengchuxingqiye,baokuoyitutong、gaodedengditugongsi,didi、lyftwangyuecheyujiewo、chelailedengwangyuebashi。
那么阿里为什么要这样布局?
首先,智能化、网联化是未来汽车科技的发展方向,而实现智能网联的重要手段就是为车辆安装上智能化的操作系统。congitchanyedejiaodulaikan,weilaideqichejiushizhuangshangsigelunzideshoujihuoshidiannao,caozuoxitongdezhongyaochengdukejianyiban。
zaiqichekaishidazaizhongkongdaping,bingyongyoudaohang、yuledenggongnenghou,qishizhenggechanyebingweichuxianxiangshiwindows、anzhuozheiyangdelongduanxingchezaixitong,jibenshangdoushigejiaqichegongsizixingyanfa。danyouyukaifanenglidegaoxiabuyi,shiyongtiyancanchabuqi、butongchezaixitongzhijianyewufahulianhutong。
此外,虽然眼下也有许多导航或是智能后视镜厂商在生产基于安卓或是YunOS操作系统的产品,但是由于是后装,其存在的意义就像是在车辆的中控台上嵌入了一款安卓手机,meibanfaduqucheliangdeguanjianxinxi,yebukenengzaizhongkongpingmushangduicheliangjinxingkongzhiyushezhi。bingqieyouyucheliangzhongkongxingzhuangxianzhilepingmudexingzhuang,zheixiexitongzaiyunxingqitaweishoujikaifadechengxushitiyanbingbusuanhao。
shuobailejiushiqianzhuangchezaixitongcunzaijudadeshichangxuqiu,danshiquerengranmeiyouyigeleisianzhuo、ios、windowszheiyangdezuiyouhuajiejuefangan,aliyushangqichenglidebanmaqichedingdejiushizheiyikuai。
buguoxuyaozhichude,conganzhuodelizilaikan,caozuoxitongtigongshangzhengqiandedatoubingfeijinjinyikaofanmaixitong,haibaokuoguanggao、yingyongshangdian、fujiafuwudengfangshi。eraligaocengzaibutongchanghezhongyeduocitidaoweilaihuicongitshidaiguodudaoshidt(data time)shidai,zhangwoshujudegongsicainenghuodexianji,alifaliqichebandeyunoscaozuoxitong,jikeyitongguoqianzhuangshichangshoujidaodaliangchezhuyuxingshishuju,jinyibugoujianzijideshujuhuchenghe。
其次,除了新车销售之外,汽车产业还拥有规模达上万亿元的后市场,包括美容装饰、维修保养、二手车交易、汽车金融等常见项目。
danshimuqianlaikan,zai4sdiantixizhiwai,qichedehoushichangtixihaimeiyouxingchengyijiaquanguoxingdeweixiubaoyanghuoshimeirongqiye。suirancunzaixiangshimeifuyihaoyanghuzhan、zhongxinzhibao、huashengdengliansuopinpai,danshiqidianmianduocunzaiyugebieshengfen,bingqiezaidangdizhanjudeshichangfeneyebingbuda,guangdachezhuzaicheliangguolebaoxiuqihou,gengduodehaishikaoshurenjieshaoquxuanzehoushichangdianpu。
yongyijuhualaixingrongjiushi,shichangjuda,danshiquerengbugouchengshu。eralixiangzuodejiushitongguodianpuzizhirenzheng、lingpeijiantongyigongji、kehudianpushuangfanghupingdengo2owanfalaigoujianyigetongyideqichehoushichangfuwuo2opingtai。congershixianaliqicheshiyebuzongjingliwanglichengsuoshuode,rangchezhuzaiyigeappshangjikeshixianchelianggoumai、jinrongdaikuan、weixiubaoyang、meirongzhuangshi、cheliangzulin、diyadaikuan、daijia、ershouchexiaoshoudengsuoyougenqicheyouguandefuwu。
cuohemaijiamaijia、weijiaoyitigongdanbaotixi、weishuangfangtigongjinrongfuwu,yezhengshializaiguoqushijinianliyizhizaizuodeshiqing。suoyi,suirantengxunyeshezuleyouxinpai、renrenche、xiucheyi、kuantudengduojiaqichehoushichangfuwuqiye,danshizuofaquejinxianyucaiwutouziyuziyuanjicheng,eralizechenglileqicheshiyebu,xuanzezaiqichehoushichanglizijidongshou。
再次,移动互联网的发展与定位服务息息相关。ditubenshenjishiyidonghulianwangdeyigebibeiyingyong,yigerukou,youshigeleiappsuoxuyaoyigezhongyaofuwu。baokuotaobao、tianmao、weibo、momo、gudong、meituandengyidongappdouzaishiyonglaizigaodededitufuwu。
最后,阿里在整个汽车领域的布局都可以与支付宝进行配合。zhifutixiduiyualiyijiyidonghulianwangdezhongyaochengdubuyaneryu,erxiangshididi、lyft、jiewo、chelailedengzhinengchuxingfuwudengshiyidonghulianwangdegaopinyingyong,shenzhizaiyidingchengdushangyedaibiaoleweilaijiaotongdefazhanfangxiang,juyoudaliangdezhifuxuqiu。aliduiqijinxingtouzi,yifangmianshixiwangzaiweilaikenengdemingxinggongsizhongzhanyouyidingdehuayuquan,lingyifangmianyeshiyaobaozhengzhifubaozaizheixieyingyongzhongdediweiyijijierumayihuabeileidejinrongfuwu。
结语:BAT中的商业派,生意为先
yaoshuoalizaiqichelingyubujudetedian,zhidongxijuedezhuyaobaokuozizhuyunyingyijigengjiazhuzhongyuxianyouyewuderongheliangdian。
yifangmian,buguanshichezaideyunoshaishixiwangjichengqichequanshengmingzhouqideo2ofuwutixi,aliyaomeshizujianhezigongsigongtongyanfa,yaomeshizijiantuanduijinxingyunying,zheizhongzizhucanyudaoqizhongdezuofadangranyaobicaiwutouzigengjinyibu。
lingyifangmian,aliyezaijinxingzhanlvetouzi,danshiwomenyeguanchadaoalizaiqiche/chuxinglingyudebujuzhongbingmeiyoushejizhengcheyuzidongjiashijishu,fanershigenjuzishendenengli,xuanzelecongchezaicaozuoxitongchufa,bingqieduidituyuzhinengchuxingzheileinengzhijieyuzishenyewujinxingduijiedelingyujinxingletouzibuju。
suoyizongguanalidebujumoshi,qigengxiangshiyigeshangyegongsierfeijishugongsidebujumoshi,huiwukongburudishentou。
2019nian,woguoxinnengyuanqichebutiedafutuipo,ranyoucheqijiezengzhishuixiadiaoshixingjiangjia。zairanyouchetongzhishichangbaiyunianhou,xinnengyuanqichechanyehoujibofadeshikeheshidaolai?
6yue14ri,zaiyiougongsiyushanghaihongqiaoshimaozhanguanjuban“2019quanqiuxinjingjinianhui”shang,yiouqichejiangchengbanzuoweibenjienianhuizhongyaozuchengbufendexinnengyuanqichechanyefenghui。zaibenjiefenghuishang,womenjiangyulaizizhuliuzhengchechang、hexinsandianxitonggongyingshang、toubuchonghuandianfuwuqiyedengxinnengyuanqichechanyeshangxiayoudedingjidakagongtao“houbutieshidaixia,xinnengyuanqichechanyebiangeyuchuangxinjiyu”。
jiabinjiyicheng://www.iyiou.com/a/xnyqc_shanghai_2019/