此外，金山办公近期披露的科创板上市招股书显示，2016年的归母净利润为1.3亿元，而计划登陆创业板时的招股书显示为1.71亿元。上市进程推进缓慢的金山办公，决定撤销创业板申请，并申报科创板上市。而申请创业板IPO时，该公司的拟募资金额为5.65亿元，分别投向的是WPS办公套件升级、云办公服务平台、研发中心建设和营销服务支撑体系项目。
金山办公改道科创板IPO：募资金额激增2.6倍 WPS广告推送过多遭吐槽
中国网 2019-05-20
meinianjiejin40%deyanfafeiyonglv，rangjihuafukechuangbanshangshidebeijingjinshanbangongruanjiangufenyouxiangongsi(jiancheng“jinshanbangong”)chengweijinqidejiaodian。
gongkaiziliaoxianshi，jinshanbangongzhuyaocongshiwps officebangongruanjianchanpinjifuwudeshejiyanfajixiaoshoutuiguang，chanpinzhuyaobaokuowps officebangongruanjianhejinshancibadeng。
jinshanbangongcengyu2017nian5yuetijiaochuangyebanshenbaogao，buguosuihouweijiangengxinyupilu。shangshijinchengtuijinhuanmandejinshanbangong，juedingchexiaochuangyebanshenqing，bingshenbaokechuangbanshangshi。
两版招股书募资金额相差近15亿元
duibiqianhouliangbanzhaogushu，jinshanbangongcicikechuangbanshangshibujinmuzijinedazeng，qiebufencaiwushujuchanshenglejiaodabianhua。
julejie，jinshanbangongcicikechuangbanshangshi，jihuamuzijinewei20.5yiyuan，fenbietouxiangwps office bangongruanjianyanfashengji、bangonglingyurengongzhinengjichuyanfazhongxinjianshe、bangongchanpinhulianwangyunfuwufangxianghebangongruanjianguojihua4gexiangmu。ershenqingchuangyebaniposhi，gaigongsidenimuzijinewei5.65yiyuan，fenbietouxiangdeshiwpsbangongtaojianshengji、yunbangongfuwupingtai、yanfazhongxinjiansheheyingxiaofuwuzhichengtixixiangmu。yejiushishuo，jinshanbangongagushangshidemuzijinezengzhangle262.83%。
ciwai，jinshanbangongjinqipiludekechuangbanshangshizhaogushuxianshi，2016niandeguimujinglirunwei1.3yiyuan，erjihuadengluchuangyebanshidezhaogushuxianshiwei1.71yiyuan。qianhoushuju“dajia”deyuanyin，zhongguowangcaijingjizhefaxian，zhuyaoshouhuijichacuogengzhengyingxiang，fenbieshejigufenzhifufeiyong、licailixishouru、bufenyidiyuangongshebaohegongjijinfeiyong、daomiyuchongzhiyewu。
每年超过三成收入来自互联网广告推广
zhaogushuxianshi，2016nian-2018nian，jinshanbangongdeyingyeshourufenbiewei5.43yiyuan、7.53yiyuanhe11.3yiyuan，guimujinglirunfenbiewei1.3yiyuan、2.14yiyuanhe3.11yiyuan。
neime，jinshanbangongshourucongheerlai？zhaogushuxianshizhuyaoyouyixiasangefangmian，fenbieweibangongruanjianchanpinshiyongshouquan、bangongfuwudingyuehehulianwangguanggaotuiguangfuwu，2018niangeyewuzhanzongshourudebilifenbiewei31.49%、34.76%he33.75%。
duiyujinshanbangongdehulianwangguanggaotuiguangfuwu，zhongguowangcaijingjizhezaigedahudongpingtaifaxian，kewei“tucaoshengyipian”。
youyonghucheng：“wps officeyouhenduodanchuangguanggao，bingqiexiafanghaiyouhaowuguanliandeqitaruanjian。”haiyouyonghubiaoshi，wps officehuizidongshengji，shengjideshihoujiemianshangyouxiegouxuankuangmorenshigouxuande，shaobuliushen，zhuomianjiumomoduolejigetubiao。
WPS推送的广告
duiyuguanggaotoufangdaozhiyonghutiyanbianchadefengxian，jinshanbangongsihuyebingfeimeiyouyishidao。qizaizhaogushuzhongtidao，gaiyinglimoshishoudaoyonghunenggoujieshoudeguanggaotoufangliangdezhiyue，jiruogongsizaichanpinzhongtoufangguanggaoliangguoduo，zekenengjiangdiyonghutiyan，daozhiyonghuliushi，congerjiangdigongsichanpindeguanggaotoufangjiazhi，duifahulianwangguanggaotuiguangfuwudeshouruchanshengfumianyingxiang。
dangran，zhiyaokaitongwps officedehuiyuanjiukeyiquxiaoguanggaotuisong。buguo，jinshanbangongdezhaogushuxianshi，2018nian12yue，wps officeyueduhuoyueyonghushuda3yi，danfufeiyonghujinyou481wan，zhanbi1.6%。
ciwai，haiyouyonghuchengwps officedeyonghutiyanbujiweiruanoffice，“womenzaiyuqitatongshiduijiewendangdeshihou，yidanliangrenshiyongruanjianbanbenbutongyi，jiuhuifaxianyouhenduoneirongcuoluan，huozhechanshenghenduoluanma，youshijiusuanzhongxindaoruyewufaxiufu”。
“duiyujudadewordwenjianhedongbudongjibaizhaodegaodashangppteryan，wps officejingchanghuimeiyouxiangying，quxiaojinchenghouxuyaohenjiulaijinxinghuifu，zuihouhaikenengtishiwenjianyouqueshi，erweiruanofficedeshipeixinggao，zaishiyongguochengzhong，jiuhenshaochuxiankadun、shantuidexianxiang。”
neime，jinshanbangongruhepinghengguanggaoshouruyukehutiyanzhijiandeguanxi？zaichanpinxingnengtigaofangmianyouwujutijucuo？meinianzhanshourubi40%deyanfafeiyongtouxianglehefang？zhongguowangcaijingjizhezhidianzhihanjinshanbangong，jiezhifagaoshiweidedaorenhehuifu。(jizheshuyue guomeicen)
