weilai，meiyijiaqiyedouyaojubeigoujianpingtaiheyunyingdenengli
“全面上云的拐点已经到来。”7月25日，云徙受邀亮相阿里云上海峰会，携“智能营销平台联合解决方案”入选首批阿里云合作伙伴联合解决方案。
huishangtouluchuyigezhongyaoxunhao：jinnianyunjisuanzaiquanqiuitjichusheshizhanbichaoguo50％，suizhierlaidejiangshibaofashizengzhang。suizhequanmianshangyundesigejieduan，yunxiguanyuzhongtaidetansuoheshijianyizhujiancongdepingtaijiagouzhuanxiangshenduyunyingzhuanbian。bencihuishangyunxilianhealiyunshoufazhongliangjijiejuefangan——zhinengyingxiaojiejuefangan，xianglingshouyenaizhiquanxingyefenxianglejiyualiyunjichusheshizhishangruhebangzhuqiyechuangjianyunshangzhongtai，bingfahuizhinengyingxiaozuidajiazhidezuixinshijianjingyanjichengguo。
云徙X阿里云智能营销解决方案赋能百业
zaitandaoxinlingshoushi，yejietantaohexinhaishiweiraoqiyeruheweiyonghuchuangzaogengjizhidetiyan？ruhejianhao“shuichi”shishiyunying？congyunxideguandianlaikan，xinlingshouhexinwentiyousandian：
l ruhegoujianyixiaofeizheweizhongxindeyunyingtixi；
l ruhegoujianxianshangxianxiaronghedequanqudaojiaoyipingtai；
l ruheyongshujuqudonghezhinenghuadazaojizhigongyinglian。
xinlingshoutianranjuyoufengfudeyingyongchangjing，zhongtaidehexinjiazhizhiyijiushinenggouzhichengkuaisuyewuchuangxin，zheiduiyujuecezhouqiduan、shangpinzhouzhuankuai、xuyaokuaisushicuodexinlingshoulaishuoshifeichangguanjiandenengli，gengshi“zhinengyingxiao”zuijiadeshiyanchang。
yunxidailaidezhinengyingxiaolianhejiejuefanganweiraoyixiaofeizheweizhongxindeyunyingtixizheiyihexinwenti，jiyualiyunzhongjianjianhedashujuchanpin，dazaishuzishuangzhongtai、quanyuhuiyuani-cdp、yingxiaozhinengi-marketing，baokuoyingxiaohudong、jingzhunyingxiao、zhinenghuayingxiao、dashujufenxi，yijizhichengbutongxitongdeduijie，zhenzhengshixianyingxiaozhineng，congshujuyuantoujiejuexinlingshouqiyeshangxinyingxiaosandashaonaowenti：huiyuanbutong、shujubutong、yunyingbutong。liyuanjiazhiyan，“butongdezhengjiezaiyuneiwaishujugelie。danqiyexiangbaneiwaibuhuiyuanshujudatong，shiyijianfeichangyishuyefeichangjuyoutiaozhandeshiqing。”
yiyunxihezuohuobanguoneinanzhuanglingjunpinpaiweikeduonanzhuangweili，jituanqixiayongyouquanguomendian500jia，chuangzaonian22yixiaoshoue。zaiyixiaofeizheweihexindexinyingxiaoshidai，weikeduodeyewurengzaibuduankuozhang，duopinleizhinengguanlihexianshangxianxiadeyunyingdouduijituandepingtainengli、yunyingnenglitichulegenggaoyaoqiu。
yunxiweiweikeduotigongdezhinengyingxiaojiejuefanganzhong，diyibu，xianliyongshuangzhongtaijiagoudatonggeyewuxitongdeyewushuju“renduermai”，chendian、panhuogequdaohuiyuan，weidatongquanqudaohuiyuanshuju，shixiantongyidehuiyuanyunying，xingchenghuiyuantong、shujutong、yunyingtong。dierbu，zaiyiyehezuo、dashujubingfa、 quanqudaohuiyuantong、xinlingshoupingtaigongjujierutigonggenggaoxiaogengquanmiandejiejuefangan。disanbu，weijingzhunyunyingtigongtigongkeshihuapeizhipingtai，jiyushishijiankongfenximoxing，bangzhuyouhuayunyingcelveheyingxiaoneirong，zhubujileiweikeduozijidehuiyuanshuziyingxiaozichan。anyunxiguowangfuwuguokehuzongtishujulaishuo，zhongtaiyujijiangzhishaoweiqiyeshengqu60％degongzuoliang；zaishuziyingxiaoceng，jiangweiqiyezhishaochuangzao1000wanyishangdejiaoyie。
“shishileyunxizhinengyingxiaofanganhou，zuixianzhudegaibianjiushi，yuanxianyigedealxuyaoyigetuandui3tianshijianwanchengshangxian，xianzaizhiyong1tianshijian，qieshiweiqiyejiangdiyingxiaoyunyingdemenjian。zheibeihouzhichengdedashoujiushi“shuangzhongtai”。”
云徙正以双中台驱动企业数字化营销
引领企业踏入转型“深水区”
zhongtaizi2015nianbeialitichu，shiyongyuyingduifuzachangjingxiadeyewuchuangxindeyizhongcelvexingjishujiagou。alibabazhisuoyichengweiqiyezhuanxingdezuijiafanshiheyangban，chongfenyanzhenglezhongtaijiagouduiyuqiyezuzhibiange、yewuchuangxindefahuizhejudaweili。yunxizi16nianchengliyilai，yizhishializhongtaizhanlverentongzheheshoujiashijianzhe。
yunxirenwei，zhongtaizuoweiqiyeqiangdadejishu“dizuo”heneihe，yuanyuanbuduandiweishangcengyingyongheyewuchuangxingongji“yewu+shuju”denengliang，zaitongguoqianduanfengfuyingyongduankou，zuizhongchudajihusuoyouyixiaofeizheweizhongxindeyewuchangjing，quanlianfugaiqiyeyuxiaofeizhejiaohuguocheng，birucongpinpairenzhi、xiadanjiaoyi、huiyuanfuwudeng。zaiqiyeneibu，goujianfuhezishenyewuheshujuqingkuangdezhongtaijiagou，zaicizhishangdazaoyixiaofeizheweizhongxindeshuziyingxiaotixishiqiyezhuanxingdebijingzhilu。
congqunianyunqidahuiyunxizhuanchang，daojinnian3yuesaidiguwenbanfade“zhongguoshuziyingxiaozuijiajiejuefanganshang”，zaidao6yueyunxishuzichuangxinnianhui，“shuziyingxiao”sihuchengweiyunxishenshang“zhongtai”zhiwaidiergeluoyin。yibianshiyansulixingdejishumingti，yibianshichongmanzhesideyingxiaofanchou，kansifengmaniubuxiangjideshuci，quezaiyunxiyushang，bingqiecachuhuohua。
谈到中台和数字营销两者关系时，李元佳曾表示，“如果不是基于中台，没有通过打通、整理、计算、分析消费者各个零散的行为数据，会员通、营销通、数据通，什么通都是 Impossible Mission。我们要做的基于业务中台和数据中台，双轮驱动，形成技术+业务+运营shuzihuajiejuefangan，chedigaibianqiyechuantongyingxiaodelaolu。”
李元佳所说的云徙“三宝”——技术+业务+运营清晰haiyuanleyunxidebujusilu：
技术——云徙双中台，即业务中台+数据中台，云徙的核心技术能力，也是云徙坚定不移的初心。
cong16niankaishi，shiguoneizuizaozhongtaishijianzhe。yiqiyeshuzihuazhuanxingweimubiao，yewu+shujushuangzhongtaiqudongdazaoqiyeshuzineihe。
业务——数字营销云，云徙的关键产品，涉入企业数字化转型“深水区”。
cong2018niankaishi，bangzhuqiyeyewuzengzhangweidaoxiangde，jieheqiyezhenshiyewuchangjing，mianxiangqiyequanyuyunyingdeyingyongchanpin，baokuoquanyuhuiyuani-cdp、yingxiaozhinengi-marketing、quanqudaoxiaoshoui-commercehezhinengfuwui-service。
运营——数据运营服务，云徙衍生服务，帮助企业驾驶好“航母”。
“yunyingfuwujiuxiangwomenbangqiyejianhaolehangkongmujian，daoyongdeshihou，youmeiyourenceshuiwen，youmeiyourenmiaogaoshepao，youmeiyourenzhuangdaodan，youmeiyoukongzhongdeyujingji。qiyedegongjuzaiqiangda，buyongqilai，zenmenengfahuipingtaidezuidajiazhi？”liyuanjiabiyudao。
mianduiqiyezaizhuanxingzhongshichangsikao“jishumenjiangao”、“xiaofeizhexiangyaoshenme”dengwenti，yunxidefangfalunnengfoujingshouzhushichangjianyan？yishuangzhongtaiqudongdequanyuyingxiao，juefeikongxuelaifeng。
zaizaoqihezuodeguoneizhimingyouxiwaishepinpaifeizhianlizhong，yijingzaizheitaofangfalunzhongchangdaotiantou。feizhiceowangqinbiaoshizhengshikanzhongyunxidezhengshizhongtaihexinnengli：suoyouqudaohuiyuantongguozhongtaishixianguantong，xingchengquanyuhuiyuanchi，shixian360°zhanshi、biaoqianjizhinengfenzudengjingxihuahuiyuanyunying；yuanlaixu1getuandui，xianzaijin1renjiukewanchenghuodongcehua、zhizuo、tuisong、baogao，mairuyingxiaozhineng；yunyingfuwufangmian，yunxihaiweifeizhitigonghuiyuanbiaoqianyunying、shejishuangjifentixi、cehuaxianshangyingxiaohuodongdengyunyingfuwu，shangxianyigeyuexinzengtupo100+wanhuiyuan，congkehufuwu、luntan、appdengqudaochendian2wantiaochanpinjianyi，weichanpinyanfatigongyouxiaocankao。
“yunxishizhenzhenqieqiedizaichushizhaojiejuelaobanmenxinkanlidewenti。”wangqinshuodao。
2019nian，youmeitirenwei“jiangshizhongtaidabaofadeyinian”。yunxizaiyewufangmianbiaoxianshifenxunmeng，lvjieshuoguo，xianhouqianyueliangpinpuzi、minjiedichan、weikeduonanzhuangdengxingyelingjunqiye。zaishuziyingxiaoyunchanpinwenshiyilai，zaialiyunqiangdadizuozhichenghezhongtaihexinjishuzhugongzhixia，tongyangshoudaoshichangjiyejiekending，shouhuohengfu、laosaikafei、zhiyindengzhongyaohezuohuoban。zaiyunxishuzichuangxinnianhuishang，ceobaozhigangcengyucedao，“weilai，meiyijiaqiyedouyaojubeigoujianpingtaiheyunyingdenengli。”eryunxi，zhengchengweiqiyezhuanxinglu