kejiquanlizuihuoyuedejiushiyizhongshoujidalao，jinru2019niantamendouyinglailezijideguaidian。
5G还在路上，折叠屏还未经受市场验证，自全面屏这个大热潮告一段落，围绕手机的创新迎来一段空窗期。sheinenglvxiandapomuqiandepingheng，jiukenengzaicishangyanjuedinixi。najiagenbushangjiezou，kenengshunjiandiushiyiyoudezhendi，suoyoushoujichangshangdouzaimouzujingxunqiuzijidexiagetupodian。
经历了前两个月“独立品牌”大战，去年全球出货量前三的、pingguohehuaweiyekaishiyiniandemouhua。
sanxinghehuaweixuanzecongzhediepingdaopaishegongnengdengyingjianshanglaijinxingtupo，zheibianhuaweip30gangxuanbuzijinenggou“zhuapai”yinhexi，sanxingguanfangweibojiudaqikoushuizhang，renweigalaxy s10 pluszongfenchaoguohuaweip30 pro，yiranshishoujipaizhaodiyiming。
duanzandejinxingjiangjiacuxiaohou，pingguoxuanzecongruanjianshangdazhuyi，pingguochunjifabuhuiyingjian“hanjian”dequexi，queyiliantuichusixiangfuwu，apple news+、apple card、apple arcade、apple tv+xiangjijiekaimiansha。
zaishoujinanyoudianfuxingtupodekongchuangqi，sanxing、huaweiyuanhexuanzeyingjiantuwei？pingguoweihegengjujiaofuwuyewu？zheiyiqiedoutonganzhuo、iosbutongshoujishengtaiyouguan，tianhaorenwei，liangdaxitongjianderuanyingzhizhengjiangchixudaoxiayibojishudiedaidaolai。
mwcdahuishangsanxinghehuaweijiushangyanleyichuzhediepingdazhan，sanxingxianfayibutuichuzijide“neifan”shejigalaxy fold；diertianhuaweijiugongkailezijiwaizhediepingdemate x；jiuzaishuangfanghuxiangdissduifangdeshejibuhelibujiu，weiraosheideshoujipaizhaogenghaoliangjiagongsiyoukaiqikoushuizhan。
huaweizaip30defabuhuishanggongkaiduibigalaxy s10 plusheiphone xs maxdepaizhaogongneng，mingzhecailelianggezhongliangjiduishou。suihousanxingguanfangweibofawen，jiangzijiashoujigalaxy s10 plusqianzhihehouzhidefenjiazaiyiqi，zongfendayulehuaweip30 prodezongfen。weibopeituhaibaozhonggengshitichule“shexiangtouzongfendiyi”dechenghao。
从折叠屏到手机拍照，两家公司非要来一场“硬”核较量。
三星和华为选择硬件突破有自己的考量，作为安卓阵营的两大“派”，若在软件生态上打主意，首先面临着安卓“爸爸”Google 的脸色，虽然Google 承诺过安卓是免费开源的平台，在中国港澳台及海外市场却从未放弃通过安卓来“推广”自己的全家桶。目前，Google 已将11款应用与jinxingkunbang，shoujishengchanshangbixuyuzhuangzheixieyingyongcainenghuodegoogle playyingyongshangdiandeshouquan。
qunian7yue，ouzhoujianguanjigoujiucengyigoogle weibaochizaixiansousuoheguanggaoshichangdezhudaodiwei，yibugongpingdefangshimianfeikunbanganzhuoshebeiweiyou，duigoogle chuangjiludepanfa43.4yiouyuan。zuoweigoogle deqinerzi，fuwuyewuzheikuaidadangaobijiang“baba”youxian，sanxing、huaweidengyizhonganzhuoshoujibuzairuanjianshengtaishang“dazhuyi”，shishubudeyierweizhi，bijingmeiweixitongjiaorenhefeiyong，jigoogle fuwushengtairangluyeshiyinggaizhiju。
zhongguodalushichangdeqingkuangzegengweiteshu，zida2010niangoogle tuichuzhongguodalushichanghou，qifuwuchanpinjibenshangzaizheiyidiquxiaoshi。qunian，google huiguizhongguodalushichangxiaoxihaiweikuosan，jiuyibeizhengshizixuwuyou。google beijuzhimenwaibenshianzhuoshoujimendehaoxiaoxi，kexidaluyidonghulianwangfazhanxunmeng，bujin“mianfei”appshenrurenxin，yonghumenduigezhong“butie”yedoujianguaibuguai，jiazhimeigeyidonghulianwangsaidaolijieyouqiangdadeduishou，xiangtongguoqixiashoujizhuan“fuwufei”bingfeiyishi。
qianxienian，guochanshoujimenwanzhuanleyiduan“hulianwangshouji”degainian。congyingyaotiekaohulianwanggainianshangshidexiaomi，daojijinxiaoshideqiku、leshi，hulianwangshoujizaizhongguodaludiqumuqianyizhishiyigemingci，weiyourenheyijiagongsizhenzhengjiagouqikeyibihuandeshoujishengtai。kaoruanfuwuyinglidegongsibuduo，xiaomihulianwangyingshouzhanbiyidudadao9%jiuchuangzaolebuxiaodeqiji，zheihaishichuangjianzaixishengshoujiyonghutiyan，jinianqianshoujiliputiangaidideguanggaocengbeiwushuyonghukongsu。
手机的互联网服务收入包括五部分，软件商店的下载付费、预装APP收入、电商分成、广告收入、游戏分成。小米互联网服务收入中，其中广告收入高达101亿人民币，线上游戏营运收入实现25.46亿元。虽然，各大手机厂商都提供相关互联网服务，但与BAT等真正的互联网公司竞争起来，手机厂商并无多大优势，未来想想空间也极其有限。
erqiezheizhongtaoluzaichuledaludiqujiumeiyouyiyi，xiaomizaiyindulianjiashoujishichangzengzhangxunsu，danshiyouyugoogle qiangzhishoujichangshangzhuangzaitadeyingyongshangdian play store，xiaomihennanzaiyindufuzhizaidaludemoshi。
suoyishuo，anzhuozhenyingdeshoujichangshangmenhennangoujianqilaipingguoneiyangdefuwushengtai，gengnantongguofuwuyewuzuoweiyingshoudezhuyaolaiyuan。youqishiduixitongdekongzhiquanzhangwozaigoogle shouli，suiranzheishijiagongsishi“gouyisi”dekejijutou。
sanxingzhijinbaoliuzhezizhuyanfadexitong tizen、yuechuhuaweiyezipuyeyanfachulezijidexitong，weiyuchoumoufangzhigoogletaidubianhua。zheiyangdedabeijingxiameiyoushoujichangshangkeyinachuzugoudejingliquzuofuwushengtai，zheiyitexingjuedingleanzhuoshoujichangshangmenyaobagengduodejinglifangzaiyingjianchuangxinshang。
genjugartnerdezuixinyanjiu，2018nianquanqiuxiaoshoudeshoujizongshucong4.078yizengjiadao4.084yibu，zengzhanglvjinwei0.1％。sanxingyi29504wantaishoujichuhuoliangweijuquanqiudiyi，pingguoyi20904wantaiqujudier，huaweiyi20290wantaiweiliedisan。
qizhong，sanxingyupingguoshichangchuxianxiaofuduxiahua，sanxingshoujiquanqiuzhanbiyou2017niande20.9%，xiajiangdao2018niande19%。erpingguoyou14%，lveyouxiahuadao13.4%。pingguodexiaofuxiahuazhuyaoshoudazhonghuaquyingxiang，shichangfenecongquniande14.6％jiangzhi8.8％。
pingguozuoweiquanqiushoujiashizhitupoyiwanyimeiyuandekejigongsi，iphonezaigongsineibuzhandaozongshouruyibanyishang，qunian3yuecaibaoiphoneshouruwei299.06yimeiyuan，zhandaopingguozhengtishourude56.1%。iphonechuhuoliangdexiahuajiangjipingguogongsidailaijudadeyingshouyali，weicijinjigeyuepingguobuduanxiadiaoiphonezaizhongguodaludiqudeshoujia。
juxi，cong1yue11ri(pingguokaishijiangjia)dao1yue30ri，suningdianqidepingguoiphonexiaoliangzengzhangle83%。qizhongiphone8hexrshizuishouhuanyingdejixing。tianmaozai1yue13riduiiphonejinxingdafujiangjia，jiezhi1yue29ri，tianmaoshangdeiphonexiaoliangbiaoshengle76%。
kejian，zuoweizhinengshoujilide“mingxingpinpai”，pingguozhiyaofangxiashenduanlaixiadiaoiphoneshoujia，jiukeyilashengzijideshichangfene。haozai，jishiiphonejiagelvcixiadiao，youyuqianliangnianiphone xyu xrdejiagebuduanshangzhangtupowanyuandaguan，jishijiangjia，rengranyupubianzai3000-5000yuandingjiadeanzhuogaoduanshoujishichangxingchengchayihua。
buguo，zaiquanqiushoujixiaoliangxiahuazheigedaqushixia，duiyuruhebaochiyingshoudezengzhang，pingguoxuanzebingbushijiangjiangjiazhixingdaodi。bijing，gaojiayijingshiiphonezhongyaodepinpaijiyinzhiyi，wulunshibujiajiezhidejiangjia，haishizaicituichuiphone sedediduankuan，douhuiduipingguopinpaixingxiangzaochengyidingdeladi，pingguoziranbuxiangkandaozheiyangdejieguo。
今年春季发布会上，苹果向“软”而生，是更适合苹果自救的选择。buguoshichangduicibingbushihenmanyi，zaipingguofabuhuijieshuhou，pingguoshizhijiuzhengfa100yimeiyuan。
qishi，zaiiosbihuandeshengtaili，pingguobianruandejiazhigengda，yinweiyingjianjiangjiajilianjiabanshoujidengcelvejiangdailaihenduobuquedingyinsu，birushuojiangjiahuibuhuiyinqipinpaixingxiangdeshousun，lianjiabanshoujihuibuhuitonggaoduanshoujixingchengzuoyouhubo，iphone sedeshibaijiushihenhaodeqianchezhijian。yinci，wajuefuwuyewudeyingshoukongjian，duiyupingguoeryanshigengweilixingdexuanze。
pingguomiaozhundefangxiang，xinwen、youxi、shipin、zhifujunweizhongdu、gaopinyingyong，ruguonenggouzaibaozhengioszishenkaifangxingzhiwai，younengchenggongdefuchiyishangsidafuwuyewuchengweiyingshouzhizhu。keyibangzhupingguoduguoshoujitianhuabanhoudeyingshoukunjing，suiranzibenshichangduicibingbuleguan，danrengbunenghushi。iphonegaojiacelvebenshenjiuhuishaixuanchuxiaofeinenglijiaoqiangdegaojingzhiyonghu，jiazhiiphoneyingjian、ruanjiantiyanshangdezhangqilingxian，jielifuwuyewuladongyingshoubingfeizhishikongxiang。
3yue27ri，shichangdiaoyanjigougfkgongbule2019nian1yuequanqiujihaiwaishoujishichang(buhanzhongguo)deshoujixiaoliangshuju。jinnian1yuefen，quanqiuzhinengshoujishichangrongliang5908wantai，tongbixiajiang27%，haiwaizhinengshoujishichangrongliang(buhanzhongguoshichang)2851wantai，tongbixiajiang35%。
zaixiaofeishichanggaoduanxiangdiduandarongyi，ruguopingguoxuanzejiangjiahuolianjiabanquqiangduoanzhuoshoujideshichang，neimeduiyusanxing、huawei、xiaomidenganzhuopinpaijiangshiyigejudadehuaixiaoxi。danpingguoxuanzeyi“ruan”zhishengdecelve，jianghuishifanganzhuozhenyinglaiziiphonede“qingxiao”yali，zheishisuoyouanzhuoshoujidexingshi。
danpingguoruanzhanlvezhuanxingyechentuochuanzhuozhenyingshoujichangshangdeganga，quanqiufanweineiwulunshisanxing、huaweihaishixiaomidengshoujipinpaidouxianruguoduyilaiyingjianxiaoliangdebiduan。
2019cainianyijiducaibaoxianshi，pingguofuwuyewudeyingshoutongbizengzhang19%，da108.75yimeiyuan，qiegaiyewudemaolilvgaoda63%。muqian，zhiyouxiaomidefuwushourunenggoumianqiangzaizhanbishangzhuiganpingguo，qitashoujichangshangdefuwuyewugengduodezhishiyigefuzhuchanpinxian，xiangbiyingjianxiaoshoujihukeyihulvebuji。
重要的是在全球化大背景下，仅靠中国大陆地区的互联网服务所带来的增量有限。举个例子，小米增长最快的海外市场，就很难带动服务收入的上涨，据小米公布的2018年四季度的业绩显示，互联网业务增长由第二、三季度的63.6%、85.5%，下降为39.3%。zheishisuoyouanzhuoshoujichangshangyaomianduideshishi。
xiangbipingguomianduishoujizengzhangfali，zhuanxingyifuwuyewudaidongyingshoudezuofa。anzhuozhenyingdeshoujichangshangbingbunengjielianzhuoshengtaiweiziji“mouli”，pingguodefuwuyezhuyaobaokuoshuzineirong、icloud、applecare、apple payheshouquan，zuoweiiosshengtaideguizezhidingzhe，pingguoyouhendadequanlitongguodiaozhengziyuanzaishengtainei“zhaqu”gengduoyingshou，anzhuoshoujichangshangmenzaimaiwanshoujihou，nanzaichanshengdierbo、disanboyingshou。jiusuantamennenggouxiangchuhaobanfaliyonghulianwangfuwu“zhuanqian”，yekenengmianlinzhegugedesuishi“jiehu”。
苹果向软转型让安卓手机们可以“喘”口气，但手机市场红海化成为他们头上的新“达摩克利斯之剑”。
jinniansanxing、huaweipinmingjiangshangzaijishuchuqidezhediepingtuishangwutai，hongmibujinbeipodulichuqu，xiaomiyizhonggaoguanyekaishibugu“xingxiang”chiboshangzhenzaiweiboshangshousigelu“youshang”；yizhikanzhonglirundehonglanchangyekaishidaqilaixingjiabipai，vivotuichuquanxinzipinpaiiqoo（aiku），oppoyezaoyu2018niantuichuledulizipinpairealme。zheixiekansiyanhualiaoluandedongzuo，qishidoushiyishangjijiagongsi，zaimianduihonghaishichangshinachulaideyingduicelve。
weilenenggoujixubaochiyiwangdegaozengzhang，wulunshihuawei、xiaomi、ovhaishiqitashoujichangshang，zhinengtongguo“qinru”duishoudedipanlai“zibao”。
2019nianchushoujipinpaimenzhankuangmingxianbiyiwanggengjilie，yiqiantamenzhixuyaozuohaoziji，xianzaihaiyaobideguo“youshang”，nianchuxuduoshoujichangshangdedadongzuo，doushizheiyixianxiangdebiaoxian。zheiyiqie，douyinweishaolexiangpingguoyiyangduishoujixitongshengtaidekongzhili，dangshoujichuhuoliangyudaotianhuaban，tamenbudebunachushierfenliqizaizheigexiuluochanglisisha，ruhedadongyonghubashoujimaichuqu，rengranshianzhuozhenyingwanjiamendeweiyichulu。
zuoweixinxishehuitongyongjichusheshi，shixia5gchanyejiansheyijifazhanruhuorutu，bingjiangzuizhongdaidongshushiwanyiguimodeshehuijingjifazhan。dan5gzaizhengshijinxingshangyonghuapujiyingyongqiandetaishiruhefazhan？5gjiangweinaxielingyudebiangedailaiyouyifuneng？5gjiangzaigexinggeyexianqishenmeyangdeshichangfengbao？xiliewentiyirankunraozhegejierenshi。
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