2002niande12yue,beijingxialeyichang128nianyilaizuidadexue,neichangxueyizhilianxiale6tianfangcaitingxie。zaidaxueqijian,zhangyimoudewuxiashishidapian《yingxiong》zhengzaiquanguofengkuangreying,qizuizhong2.5yidepiaofang,zhanjuledangnianquanguopiaofangde25%。zheiyangkongbudepiaofangzhanbi,houlaizaizhongguodianyingshichang,zaiyemeiyouchuxian。
bansuizhedianying《yingxiong》dereying,yibuguanggaotiepian《yingxiong》,waiguanlingrenzhenhan,haochengkeyikandianyingdeshoujiyehengkongchushi。yishijian,pingmianmeiti、lupai、wangluo、dianshizhong,daochushililianjiezhangjianerlizaizheikuanshoujishuodapingmuzhongdeguanggao。
rujin,renmenxihuanjiangpingguofabudiyidaiiphonede2007nian,dingyiweiquanqiuzhinengshoujiyuannian,danzheiyangdepingjiabingbusuankeguan。qishizaozai2002nian,nuojiyajiufabulediyikuansaibanxitongdezhinengshouji7650,erzaitongyinian,bansui《yingxiong》hengkongchushidezheikuanzhinengshouji,gengshizhenhanlequanqiu,tajiushizaiguowaishichangbeichengweio2 xda,zaizhongguoshichangbeichengwei“duopuda686”deshouji。
zaicaipingshoujishangshuxihanwudeniandai,zheikuanyongyou3.5yingcunqvgafenbianlvpingmu、206mhzdeyingteerdanhechuliqi、32mb ram+32mb rom,yunxingpocket pc 2002 phone edition,nengkandianying、tingmp3、shangwangchonglang……jitongxin、hulianwang、diannaoyuyitideduopuda686,daijishichangdezhenhan,shenzhibihoulaideiphonehaiyaogengqiang。youyuzheikuanshoujidegongnengguoyuqiangda,yizhiyudangshidexiaofeizhedoubuzhidaogaizenmezhunquedichenghuta,erdaichengwei“diannaoshouji”。
tuichuduopuda686degongsi,zhengshitaiwandehtc。zaiduopuda686yipaoerhongzhihou,htcyoutuichuleyixilieyinlingshidaichaoliudezhinengshouji,bingjiezhuzaianzhuoshoujilingyudexianfayoushi,dao2011nian,htcdequanqiushoujishichangfeneyijinggaoda9.1%,gongsishizhiyeliyanuojiya、heimeidengquanqiuyizhongshoujichangshang,jinciyupingguo,dadaole338yimeiyuan。danlingrenmeiyouxiangdaodeshi,cihouhtcquexunsuhualuo,yingshoulianniansuoshui,lirunyouyingzhuankui,quanqiushichangzhanyoulvhenkuaijiudaolekeyihulvebujidedibu。htcyezhujiandanchuledaluxiaofeizhedeshiye。
zuijinchenjiduoshidehtc,youyinqimeitideguanzhu,buguozheiciguanzhubingfeihtcfashouxinji,ershiyidaianzhuojihuanghenkenengjianggaobiedalushichang。shiqingdeqiyinshiyouwangyoucheng,htcshoujijingdongziyingqijiandian、tianmaoguanfangqijiandianyijingwufasousuo。jingbizheshicefaxian,zaijingdongsousuo“htc”,zhinengkandaohtc vivejingdongziyingqijiandianjixiangguanshangpin,danyijingmeiyouhtcshoujidezongji;zaitianmaodakaihtcdeguanfangqijiandian,xianshideshi“meiyouzhaodaoxiangyingdedianpuxiaoxi”。youpingluncheng,htczhengzaijingqiaoqiaodichelidalushichang。
congjijiwumingdepinpaijueqiweikeyiyupingguokanghengdeanzhuojihuang,daorujinzheibanjingdi,“qixingyeboyan,qiwangyehuyan”,htczheijiagongsi,heyihuijinglizheiyangdedaqidaluo?
HTC的创始人王雪红是台湾“经营之神”台塑大王王永庆之女,王永庆曾是台湾首富,但由于复杂的家庭关系,王雪红的创业之路并没有享受到家庭的恩泽,据王雪红说,自己创业的资金里没父亲一分钱。1981年,从加州伯克利大学毕业后,王雪红拒绝父亲的召唤,而是去做了电脑销售,几年之后的1988年,她用银行贷款作为启动资金,买下了硅谷濒临破产的gongsiweishengdianzi,bingjiangqiqianwangtaiwan。
pingjiejiagediliandexinpianzu,weishengyidudapoyinggeerdeshichanglongduan,zhanyouquanqiu70%dezhubanxinpianfene。danweishengdehuihuangzhongjieyuyingteerdezhuanlisusong,zaiyingteerzhuijizhixia,weishenggujiayidiezaidie。jinianzhihou,wangxuehongpobudeyixunzhaoxindezhanchang。1997nian,yazhoujinrongweijiqijian,wangxuehongheliangweihuobanlianhechuanglilehongdadianzi,yejiushixianzaidehtc。
htcchenglizhichu,zhuyaodaigongzhizaodazaiwindows cexitongdezhangshangdiannao,tebieshi2000nianqiweikangbodaigongdeipaq,dahuochenggong,zheiranghtcshixianleniukuiweiying,bingzaiyeneimingshengdazao。
youyuipaqsuodazaideshiweiruandewindows cexitong,htczaishengchandeguochengzhongweiweiruanfankuiledaliangbug,bangwindows cedeshengjizuochulezhongyaogongxian,zheiyerangweiruanduihtckaishiguamuxiangkan。
2002nian,weiruanlianhehtctuichulequanqiudiyitaidazaiwindows mobiledepocket pc,cicaozuoxitongjiushiwp 8deqianshen。beikaoweiruanzheikedashu,htchenkuaichengweilewindowsshoujidedingjishengchanshang,duopuda686jiushizheizhongbeijingxiadechanwu。
youyuhtcshengchandeshouji,bujinjubeitongxingongneng,haibaohanwuxianshangwang、youjian、duomeitidengfuwu,shideyonghudepingjunhuafeifanbeiditisheng,zheirangweitupohuafeiyingshoupingjingdeshijiegediyunyingshang,doudaganxingqu。yushiyunyingshangmenqiangzheranghtcweiqidingzhishouji,htcyeyijididedaijiajiangbantukuozhangdaoquanqiu,qizaiwmxitongdeshichangfeneyidugaoda80%。
zaibangzhuyunyingshangdaigongshoujideguochengzhong,htczhujianjileilexionghoudejishu,2006nian,chibangyingqilaidehtckaishizouxiangzizhupinpaijianshezhilu。2007nian、2008nian,htcxiangjituichulehtc touchhemingzaoyishidehtc diamondshouji。
zizhupinpaizaizhinengshoujishichangdechenggong,weihtcyinglailexindeguiren——guge。2005nian,gugeshougouanzhuogongsi,suihouchenglile“kaifashoujilianmeng”,zheiyilianmengzhichigugefabudeshoujicaozuoxitongheyingyongruanjian,htcdiyishijianjiaruqizhong,bingyu2008nianlianhedianxinyunyingshangt-mobiletuichuleshijieshangdiyikuananzhuoshoujit-mobile g1。xiangbifuzadewmxitong,anzhuodejiandanyiyongxing,ranghtcchengweilediyigejubeitiaozhanpingguoiosxitongdeshoujichangshang。
凭借在谷歌dexianfayoushi,htcyilukaijiangkuotu,cong2008niandao2012nian,htcyigongfabule50duokuanzhinengshouji,dapiiphonemeiyou“shouge”deyonghu,chengweihtcdeyonghu。hedangnianlongduan80%wmshoujiyiyang,zheishihoudehtcyinweiqibuzao,diedaixunsu,tongyanglongduanleanzhuoshichang。htcdemeidaiqijianshoujidoudangrenburangdichengweiduikangiphonedeanzhuojihuang。
2010年、2011年,是HTC最高光的两年:其在美国市场出货量上超过苹果、,gongsishizhigaoda338yimeiyuan;wangxuehonggerenyezai2010niandefubusibangdanshang,liyaguotaimingchengweitaiwandiqushoufu;htchaizaimwcshangnadaole“2011nianzuijiashoujigongsi”dajiang。
wuxianfengguangzhishi,yixiangdidiaoqianxudewangxuehongfangchuhaoyan:“ruoweilaishoujichangshangzhishengxialiangjia,htcyidingshiqizhongyijia。”
dansheiyemeiyouxiangdao,cihouhtcquekaishiduanyashihualuo。
2011nian,zhengshiwangxuehongrenshengdedianfengshike。neiyinian,tahezhangfuqupingguoshangdianhualeshijiwanxintaibi,maileyiduipingguochanpin。bingzhongdeqiaobusidezhixiaoxihou,youhaodibiaoshi,huanyingwangxuehongqupingguoshangdian,xiwanghewangxuehongkeyiyiqidailingkejixingyegenghaofazhan。
shangchangjingzheng,yuqiyejiamenzaigongzhongchanghebinbinyoulidexingxiang,jieranbutong。zaiqiaobusihuanyingwangxuehongdelianggeyuehou,pingguojiuyizhuanliqinquanweiyou,duihtcfaqisusong,yaoqiuzaimeiguojinshouhtcdequanbu29kuanshouji。wangxuehongyebuganshiruo,fansupingguoqinquan。2011nian12yue20ri,meiguoguojimaoyiweiyuanhui(itc)pandinghtcbufenshoujiqinfanleiphoneqizhongyixiangzhuanli,bingduihtcxiadaxiangguanchanpinjinshouling。
xianrubeidongdehtcyonglejiangjinyiniandeshijianyupingguohejie,danzheiduanshijian,sanxingxunsutianbulehtcdeshichangkongque。2012nian,htcbeimeideshichangzhanyoulvcong24%baodiedao6.2%。
zheichangsusongdailaidefumianxiaoyingyuanbuzhiyuci。
jiexialaidejinianli,zhongduoshoujitongxingkaishiweijiaohtc,nuojiya、weiruan、sanxing、heimeifenfenyizhuanliqinquanweiyouyaoqiujinshouhtcshouji。2013nian,helanheyingguojinzhilehtcbufenchanpindexiaoshou,2014nian,htcbufenchanpinzaideguojinshou。dangshiyoumeitichengzheishiquanqiushoujixingyeduihtcdeyichang“tusha”。jieguojiushi,htczaiouzhoushichangdefeneyedafujianshao。
erzaiguoneishoujishichang,suiranhtchainengzhanjuyidingdeshichangfene,danbeikaoyunyingshangdashande“zhonghuakulian”pingjiedijiachanpin,xunsuzaishichangzhonggongchenglvedi,zhudaxingjiabidexiaomihengkongchushi,gengshitunshiledaliangdeanzhuoshichangyonghu。yixiangduibiaopingguodehtczhinengzaigaoduanshichang,yupingguo、sanxingsishazhongbaoliuyidianshichangfene。erzheidianshichangfene,haiyinweihtc“zuosi”dexingwei,henkuaisangshi。
weileniuzhuanshichangbulidejumian,2013nian,htctuichuleyikuankanchenglichengbeishidechanpinm7,zheikuanchanpinxianshilehtczaishoujisheji、gongyi、jishuhechuangxinfangmiandeshenhoushili,qipiaoliangdejinshujishenhesanduanshidesheji,chengweihoulaizhongduozhuisuizhejingxiangmofangdeduixiang。
m7fabuzhihou,shenshouguoneishichangqidai,dandangguoxingbanshangshizhihou,qijinshuyitihougaiquebianchenglelianjiadesanduanshikaihehougai。henduoxiaofeizhemaidaohou,faxianqizhongkuangfengxihenda,tebieshidianyuanjian、usbjiekouchufeichangmingxian,hougaikakouchuyeyougezhongmaobian,jishenxiangbihaiwaibanyegenghou,pinkongsihuyegengcha。
zheibingfeihtcdiyiciqubieduidaiguoneixiaofeizhe,zaihtcdehenduodaichanpinlidouyousuotixian。htcdezheizhongqubieduidaiguoneixiaofeizhedexingwei,rangqikoubeihepinpaiyingxianglidoudadazhekou,tebieshishichangqiaoshouyidaidem7gengshijiasuleqizaiguoneishichangkoubeidehualuo。
meiguo、ouzhou、guoneishichang,chuchupengbi,2013nian,htcdeshoujichanpinzaiquanqiudeshizhanlvyibuji2%,diaochuqianshidashoujipinpaizhilie,zhici,duanduanliangnian,htcquanpanshishou。
htcdekuaisuhualuo,jiyouzaioumeishichangzaoyuzhuanliweijiaodewenti,yeyouzaiguoneishichangzaoyutiaozhanyijizishendeaomanwenti,danzuizhongyaodeyidianshiqichanpinlizaishichangzhongchuxianlewenti。
yihtcbiqigongyuyiyidem7weili,zaidangshizhuliuchangshangshexiangtoudouzaiqianwanxiangsudejibieshi,htcyongdequeshi400wanxiangsu,suiranhtcbazheikuanshexiangtoumiaoshudehenshenqi,danshijitiyanquefeichangcha,tebieshidiguanghuanjingxiapaizhao,zhaopianhuifahongfazi,yizhiyubeishichangpengjiwei“dayima”shexiangtou。
tongyang2012niantuichudehtc one xyeyinweixuhangduan、fareda、jianrongxingcha,lianwanshuiguorenzhedoukadebiaoxian,rangshichangyipiantucao。
2015nian,htctuichulem9,danqishejiyushangdaijihumeishenmebianhua,jinjinshibahouzhide400wanxiangsushexiangtouyidaolezhengmian,erzaihouzhishexiangtoushangshiyonglechangguide2000wanxiangsushexiangtou,tebieshishiyonglelianfakexinpiandem9+,qijiagerengrangaoda4000duoyuan,zheiranghenduoxiaofeizheshenganzhishangshoudaolewuru。
jiuzheiyang,shejiguhua、quefachuangxin、biaoxianpingyong、dingjiashihengdehtczaijiliedeshoujishichangjingzhengzhongzhujianxianrulegaoduanjipinbuguopingguo、sanxing、huawei,diduanjidabuguoxiaomi、oppo、vivodegangajingdi。zhaobudaozishendingweidehtcsuiranzai2015nianzhihou,yeouyoushenlaizhibidechanpin,danqueyijinghennanzaiwanhuirenxin,zhongdengdianfeng。2017nian,juidctongji,htcdequanqiushichangfenezhisheng0.68%,shoujijianghuzhongjianjianmeiyoulehtcdechuanshuo……
htcrijianshuaiweihou,wangxuehongbudebukaishiduanbeiqiusheng。2015nian,htcfabusuojianyunyingchengben35%dejihua,qizhongbaokuocaiyuan15%quanqiuyuangongderenshishoushenzhengce。tongnian12yue,htcmaidiaoyidongweiyutaiwantaoyuandeshengchanlouchang,huodeyue4yirenminbixumingzijin。2017nian3yue,htcyi6.3yirenminbidejiagechushouweiyushanghaideshoujizhizaogongchang,jinjiezhe9yue21ri,htcxuanbuyugugedachengxieyi,yong11yimeiyuan(yue66yirenminbi)bianmaiweigugedaigongzhinengshoujigoogle pixelderdbumen。
wangxuehongyibiansuojianshoujiyewu,lingyibianweihtcxunzhaoxinde“fengkou”。2015nian3yue,zaibasailuoneijuxingdequanqiuyidongtongxundahuishang,htcyudianziyouxichangshangvalvelianheyanfadetoudaishixunixianshichanpinhtc vivepuguang,htczhengshijinjunvrchanye。
为推动VR业务,王雪红带领团队全力冲刺,强调“All in VR”。HTC先和Valve、戴尔、惠普、微星共建联盟,为PC适配VR创建了标准。另外,HTC和知名软件公司合作,推出类似苹果App Store的应用商店Viveport,为开发者提供测试版本。此外,HTC还成立内容研发团队Vive Studio,并在2016年举办全球首届“HTC Vive VR大赛”,鼓励各方高手投入VR原创内容的生产,并跨界从游戏、影视、艺术、医疗、教育等领域寻找新的落地场景。
tongguoyixilienuli,2016nian,htcdevrchanpinhtc viveshixianxiaoshou42wantai,weijuquanqiudier。wangxuehongsihuweihtcxunzhaodaolexinde“fengkou”,danruguozixishenshi,bunanfaxian,xianshipoweicanku。shouxian,42wantaidexiaoliangxiangduiyushoujichangshangdongzhejiqianwandexiaoliang,jihukeyihulvebuji;qici,youyuvrchanpinkexiaofeideneirongjiaoshao,tiyanyoudaitishengdedifanghaihenduo,waijiagaoangdejiage,zheiranghtc vivehennanxiachendaogengguangkuodeshichang。
suiranyoushichangyanjiujigouyuce,2021nian,quanqiuvrzhuangzhishujianghuidadao7800wantai,htcgaocengyedudingdirenwei,weilaivrpujiqi,huiyoushushiyideyonghu,danmuqiankejiandeshi,zaiyingyongneirongbuzu,jishupingjingshangweitupo,renleijulishexiangdevrshidai,yiranyouhenzhangdeluyaozou。erhtcdezhuanxingzhilu,yebijiangchongmanjianxinyubuqueding。
jinnianlai,htczoudepoweijiannan,danwangxuehongqueyizhibaochileguanhezixindexintai,tashuo:“《shengjing》jiang,wangjibeihou,nulixiangqian,xiangzhebiaoganzhipao。suoyixianzaideyidianxiaochenggong,huozheshixiaoshibai,xiaokunnan,budaibiaomingtianhuizenyang。yaokanmingtian,kanyihou,kanjiuyidian,zhangyuanyidian。”
“youxiudeqiyejiadoushizhanzaiweilaikanxianzai。”htczaoniandechenggong,zhengshipingjiewangxuehongduishoujixingyequshidezhunquebakong,xianxingyibuqudede。birudangnianweiruantuichuxincaozuoxitongshi,henduoyingjianchangshangdouzaiguanwang,erqieweiruanzhongyideyeshihuipuzheiyangdedachangshang,danwangxuehongqueyongjianchihechanpindadonglegaici,zheicaiyouleqizaonianlongduanwmxitong80%dechengjiu。zaibirugugetuichuanzhuoxitonghou,wangxuehongyouzhuanmenpaichuyizhituanduizaigugebangong,yifangbiansuishiyugugegongchengshijiaoliu,zhengshiduianzhuodeminruiyupan,caiyoulehtctuichuquanqiudiyikuananzhuoshouji,houlaichengweianzhuojihuangdaimingcidehuihuang。
htcdechenggongyuanyuwangxuehongminruideshichangxiujueheshangyepanduanli,danhuiguhtcdiedangqifudechengbaishi,bunanfaxianyigedaoli:duiyigechenggongdeqiyelaishuo,yupanzhunxingyefazhandechaoliuhaibugou,haiyaojubeibawozhuchaoliudenengli,erzheizhongnenglishichuangjianqiyehenshenhenkuan“huchenghe”dejichu,fouzeqiyedeshengmingjiangbiandefeichangcuiruo。
shijiedingjipingjijigouchenxinggongsizaiyanjiuguinagexingyedejichushang,bawuxingzichan、zhuanhuanchengben、wangluoxiaoying、chengbenyoushi、guimoxiaoyingzuowei“huchenghe”dewugebiaoxian,erchenggongdeqiye,tongchangyedouzaizheiwuxiangzhongdemoujigefangmiangoujianqilezijide“huchenghe”,lirumaotaidepinpaiyoushi,jiushiqiwuxingzichande“huchenghe”,likailemaotaipinpai,jishitongyangdejiuyehennanyoumaotaideshichangbiaoxian;xiaomidechengbenyoushi,yeshiqichenggongjueqide“huchenghe”,tongpinzhidechanpin,biedeqiyehennanzuodaoxiangxiaomineiyangdedijia;erpingguo、gaotongdenggongsidechenggong,pingjiedeshiqizaizhuanlihejishushanggoujianqilaide,duishouhennanyuyuede“huchenghe”……
“huchenghe”degainianshibafeitezai1993nianshitichulaide,zaitakanlai,yigeqiyerutongyigechengbao,erchengbaodejiazhishiyouqi“huchenghe”juedingde。xianranhtczheizuochengbao,suiranyiduhongweigaoda,fulitanghuang,danqueyizhimeiyouchuangjianqizijide“huchenghe”,zuizhongzaineiwaijiaokunzhizhong,zouxiangleshuaibai。
谁在引领中国制造?
为了回答这一问题,亿欧将在2019年6月13日的上海,于2019全球新经济年会期间举办制造新动能峰会,讨论中国制造创新的未来推动力。在这里,你会看到国内外大型制造业企业的观点经验、新技术与制造业间的对话沟通、不同维度先进制造参与者的思维碰撞。
亿欧新制造频道,致力成为连接工业制造领域和新技术赋能力量的一座桥梁。更多活动详情可点击://www.iyiou.com/post/ad/id/808
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峰会报名链接:
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