huaweijinjundianshidexiaoxizhongyuchenailuoding，qiqixiapinpairongyaoxuanbujiangzai8yueshangxuntuichuzhihuipingchanpin。rongyaozongcaizhaomingtoulu，huaweiherongyaoweilaikenengdouhuifabugaipinleidechanpin。
zhihuipingchanpinhaiweizhengshiliangxiang，buguowaijierenwei，haishihennanchaochudianshidefanchou。chanpinmingmingdebeihou，yourongyaobimianzhijieyuchuantongdianshiqiyezhengmianchongtudekaolv，yeyouchangshikaipixindezengzhangkongjiandeyitu。
dianshiqiyementongyangxinqingfuza。qianyouxiaomiheyijiadengshoujichangshangruju，tamenbiranbuyuanjiangyuanyoudeshichangfenegongshouxiangrang，danyouqidaihuaweiherongyaonenggouweidianshixingyedailaijiagezhanzhiwaixindewanfa。
电视行业遇增长瓶颈
cong1958nianwoguodiyitaidianshijishizhichenggong，budao30nianshijian，woguodianshichanliangbianzai1987nianchaoyueriben，chengweishijiezuidadedianshijishengchanguo。
1989nian，zhanghongjiangchanpinjiagejiangdi350yuan，daxiangleguoneidianshichanyediyicidaguimojiagezhan，yerangdianshijinruxunchangbaixingjiagengjinyibu。buguohuiguzhongguodianshichanyedefazhanlishi，jiagezhanqueyizhishihuizhibuqudeyinying。
pingjiejiageyoushi，guochandianshiqiyezhubuzaiyiwangbeiguojipinpailongduandezhongguoshichangzhanjuzhudao。buguozheiyedailaileyixiliehouyizheng，zhongguodianshixingyeyiduxianrudamianjikuisun。zaijiadianxiaxianghezhinengdianshizheiliangbozengzhangdaidongxia，2016nianzhongguodianshixiaoliangshoucitupo5000wantai，danhenkuaibianyinglaile2017nianhe2018nianlianxuliangniandeshichangguimodimi。
genjuzhongyikangtuizongshuju，2019nian1-5yuezhongguocaidianshichanglingshouliangtongbixiajiang4.2%，lingshouetongbixiajiang13.6%。1-5yueshichangleijijunjiajinyou2986yuan，yijingbuzu3000yuan；aoweiyunwangyeyuji，2019nianquannianzhongguocaidianshichanglingshouliang4696wantai，tongbixiajiang1.6%，lingshoue1369yiyuan，tongbixiajiang8.1%。
shijishang，zheikeyiyuzhongguozhinengshoujixingyexiangleibi。youshujuxianshi，zhongguoyonghuzaiqijianjidepingjunhuanjizhouqiyijingcong18geyueyanzhangdao27geyue。eryushoujixiangbi，dianshidehuanjizhouqizegengzhang，zenglianggengweiyouxian。
tongshi，youyuzhinengshouji、pingbandengzhinengzhongduanqiangzhanyonghushiyongshizhang，dianshideshiyongpinciyezaixiajiang。shujuxianshi，dianshijiderijunkaijilvyijingyousannianqiande70%xiajiangdaole30%，40suiyishangdexiaofeizhechengweileshoukandianshidezhuliurenqun。
gengshougoubingdeshichuangxin。yijiaceoliuzuohuzaixuanbujinjundianshishibiaoshi，yonghushenghuozhongzhuyaoyousigehulianwangdechangjing：yidong、jiating、chezaihebangong。erzuoweishenghuozhongfeichangzhongyaodechangjing，muqianjiatinghulianwangzhinengtiyanhaichuyufeichangchujidejieduan，quefakejigan，yemeiyouyuqitajidazhuyaoshenghuochangjingshixianwufengduijie。
rongyaozongcaizhaomingyerenwei，muqiandianshixingyedeyanfatouruyanzhongbuzu，“jinruzheigexingyehou，caifaxianyanfatourubiwoxiangxiangdehaiyaoshao。”zhaomingshuo，“rongyaodanxinghaodeyanfatouru，shenzhibiyigegongsizaizhenggedianshipinleishangdetouruhaida。”
zai5gkaiqishangyongxumu，iotyinglaibaofazhiji，zhinengjiajuchangjinghuoxuyeshidianshixingyexinyilundezengzhangjiyu。
华为的业绩压力
chuledianshixingyedexianzhuangzhiwai，shoujichangshangyemianlinzhezishendekunjing。
genjuzhongguoxintongyuandeshuju，zhongguozhinengshoujichuhuoliangyijingzai2017he2018nianlianxuliangniantongbixiahua。er2019nianshangbannian，zhongguozhinengshoujichuhuoliang1.78yibu，tongbixiajiang4.3%。
suiranshoujichangshangmendouqidai5gdailaixinyilunzengzhang，danmuqianlaikan，jinniandewangluopushezhuangkuangrengjiuchuyuchuqi，5gshoujihaizaiqibujieduan。mingnianshenzhihounian，5gshoujicaihuiyinglaidaguimopuji。
jiuhuaweieryan，mianlindexingshizegengjiayanjun。
conghuawei2018niandenianbaolaikan，yunyingshangyewuxiaoshoushouru2940yiyuan，tongbixiahua1.3%；xiaofeizheyewu2018nianzaizongshouruzhongdezhanbiyijingdadao48.4%，shoucichaoyueyunyingshangyewuchengweihuaweidediyidashourulaiyuan。
yifangmian，huaweizaixunqiuxindeyewuzengzhangdian，birujinnian6yueganggangchenglidezhinengqichejiejuefanganbu，jiushixiwangzaichuantongqichexiangzhinengqichedeshengjizhongfendeyibeigeng；lingyifangmianhuaweiyezaijiadaduixiaofeizheyewudetouru。
zai2018niannianbaofabuhuihou，renzhengfeizaixiaofeizheyewushishidahuishangdeyizejianghuapuguang。taxiwanghuaweixiaofeizheyewu2023nianxiwangdadao1500yimeiyuandexiaoshoushourumubiao，erzhenggehuaweijituanhuizai2500-3000yimeiyuanzhijian。
yuchengdongcengtanyan，“renzongmeicitidemubiaodouneimegao，ganjuetiaoqilaidougoubudao。”yuchengdongyifangmianjixujiaqianghuaweishoujiyewu，tadingxiale2019nianzhinengshoujifahuoliang2.5yitai、2020nian3yitaidemubiao；tongshi，yejiadalezaiiotshangtouru，tademubiaoshi2023nian1500yimeiyuandeshouruzhong，yousanfenzhiyiyejishi500yimeiyuan，shiyoufeishoujipinleichuangzaode。
huaweiciqiantichule1+8+ndequanchangjingzhanlve，erzaijinniandemwcdahuiqijian，huaweixiaofeizheyewuchanpinxianzongcaiheganggongbule5gshidaihuaweidequanchangjingzhanlve，zhidezhuyideshi，dianshishoucichengwei8gepinleizhongdeyihuan。
cong8gepinleilaikan，shoujizhihou，huaweiyijingzaipc、pingbanshangxianhoufali，zhengzaichengweixiaofeizheyewudezengzhangdian。erdianshiwuyishixiayigezhongyaodeqianzaizengzhangyewu。
传统电视厂商何去何从
rongyaosuiranjiangchanpinmingmingweizhihuiping，danhaishimianbuleyixiedianshiqiyedejingti。
buzhishiqiaohehaishiyouyi，zairongyaoxuanbujiangtuichuzhihuipingqianxi，haixinfabulehaochengquanqiushoutaidiepingdianshi；xiaomidianshiyexieshoutcl scbcjuxinghezuoliangzhounianqingdian，chengliangnianjianxiaomidianshiyutcl scbchezuochuhuoliangyidadao700wantai。zheixiedoupoyouxiujiroudeweidao。
shijishang，zaileshihexiaomijinjundianshixingyezhishi，dianshiqiyemenjiuzaoyikaiqilezhuanxingzhilu。
2013nian，zaishoujishichangzhanwenjiaogenhoudexiaomixuanbutuichuzhinengdianshichanpin。tongyinian，chuangweituichulekukaitvpinpai，kangjiatuichulekktvpinpai，haixintuichulevidaapinpai，ertclzedao2017nianchenglihulianwangdianshipinpaileiniaokeji。
zai5gheiotdedachaomianqian，dianshiqiyemenzaiyicikaishilebiange。
zaizhaomingmiaoshudeguihuali，rongyaoduizhihuipingdedingweishi，yushoujiyiqichengweizhihuishenghuodeshuangzhongxin。zhaomingbiaoshi，zhihuipingyaochengweijiatingdeqingganzhongxin：yingyinyulezhongxin、xinxigongxiangzhongxin、kongzhiguanlizhongxinheduoshebeijiaohuzhongxin。
ciqiandeyibozhinengyinxiangrechaozhihou，yeneisihuyezhujiandachenggongshi，dianshihuoxucaishizuiyouwangchengweijiatingdezhihuikongzhizhongxin。“nihennanxiangxiangyijiarenweizaiyigezhinengyinxiangpangbiandeqingjing，dianshisihugengshihezheigechangjing。”zhaomingshuo。
zheishijishangyeshijiadianqiyemendezhuanxingsilu。
yitclweili，qijinnianchuchengliletclzhinengzhongduanyewuqun，chuangjianlejiyuai×iotdezhinengzhongduanxitongjiagou。anzhaoguihua，tclzhinengzhongduanyewuqunweilaidechanpinjiangcongquanwujiadiandaogerenshengtaichanpin，zaidaofanzhinengshebei，yijiyanxudaozhihuijiejuefangan。
kangjiajituanlianxifuzongcaichangdongyezaijinniandeaweqijianbiaoshi，2019niankangjiajiangweiraoai、5g、8kdengduoweiduzongxiangbuju，dazaoyigeyidianshiweihexindejiatingiotkongzhi。
zheiyeyiweizhexiaomi、yijia、huaweiherongyaozheixieshoujichangshangrujudianshixingye，bujinjinshiyudianshiqiyezaidianshipinleishangzhengmianjingzheng，haiyouzaijiatingiotrukouheshengtaishangdejiaoliang。
liyiconglaishifuzade，bujinshijingzheng，liangdazhenyingyebufahezuohejiejiandekeneng。
在入局电视行业之前，华为就已经为电视企业们提供海思电视、ruanjianchulifangandeng。anzhaozhaomingdemiaoshu，rongyaorujudianshidemudebushibahonghaishichangshachengxuehai，ershiyongjishuhechuangxinrangxingyehuanfashengji，jiangzhihuipingdezhengjishejihechuangxintiyanfunengjixingye。
yiweichuangweigaoguanzaipengyouquanpingluncheng，huaweijiarudianshixingye，yudijiajiaojuzhe、pohuaizhebutong；huaweidejiarushibizhengxiangjihuoxingye，rangjingzhengwangpinpai、jishuliangxingjingzhengdefangxiangfazhan。“chuangweizhangkaishuangbeihuanyingyouzhinianyuhuaweidejiaru”，tashuodao。
华为与小米再对决？
youfenxirenwei，huawei、rongyaoyuchuantongdianshiqiyezaixinpian、ruanjian、iotshengtaidengfangmianhaishiyouhezuodekongjian，yincirujudianshidetouhaojingzhengduishouhuoshixiaomi。
xiaomirujudianshiyilaiqueshifazhanxunsu。zaiguonei，qicengduocixuanbuchengweidanjiduzhongguoshichangchuhuoliangzuigaodedianshipinpai。xiaomidianshibuzongjinglilixiaoshuangzai2019nianchushenzhidingxialechongjiquannianzhongguodiyidemubiao；tongshi，xiaomihaijiakuailezaiyindu、eluosidenghaiwaishichangdekuozhangbufa，shitufuzhixiaomishoujizaihaiwaidechenggongjingyan。
buguohuaweirongyaodezhanlveyuxiaomibutong，zheizaishoujiyewushangyijingbiaoxianchulai。
xiaomizaidianshishangrengjiushiyongdeshigaoxingjiabidecelve，tongshijiezhuxiaomizaixianshangqudaohexianxiamendiandezishenbuju，dazaoboliduoxiaodebaokuan；huaweiherongyaodecelvezewuyihuiyanxujishuluxian。
电视芯片、软件处理方案，这是华为本身在电视行业的技术积累。同时，智慧屏是否会使用华为自研的也将成为一大看点。
rongyaoguanxuanzhihuipingdefabushijianshi8yueshangxun，erhuaweiyejiangzai8yueshangxunjubanquanqiukaifazhedahui。youchuanwencheng，hongmengxitongdagailvhuizaidahuishangliangxiang，yincijieshizhihuipingdazaihongmengxitong，yejiangchengweiyidamaidian。huaweiyijingzaiweizhihuipingdeshengtaizuozhunbei，rongyaoyijinggongbuleweizhihuipingkaifazhezhidingde“yaoxingjihua”，jilihefuchiyouxiudekaifazhe，jieshichenggongshangjiadaozhihuipingyingyongshichangdeyingyong，huaweijiangbucanyufencheng，100%shuyukaifazhe。
erchulexingjiabizhiwai，xiaomizaijiatingiotshengtaishangyechuangjianlezijidemenjian。xiaomimuqianyijingrujulezhongduoiotpinlei，shenzhijiangchujiaoyanshendaoxiyiji、kongdiaodenglingyu。erxiaomidianshimuqianyijingjubeilekongzhiaiotdianqi，xianshizhinengshebeitongzhi，heyuanchangyuyinjiaohudegongneng，jiatingzhinengkongzhizhongxinyijingchujianchuxing。
huaweiherongyaonengfoupingjiejishuluxianzaidianshilingyuzaicinixi，hairengshiweizhishu。dankeyiyujiandeshi，jishouji、pingban、pchedianshizhihou，huaweirongyaohexiaomihuizaigengduodelingyuxialuxiangfeng。