zaigugeduizhinengkechuandaishebeizhizaoshangfitbitdeshougouxieyidachengyigeduoyuehou，youxiaoxicheng，facebookcengsandujiechuheduocijinggoufitbit，queyinqizuizhongyeshizuigaobaojiameigu7. 30 meiyuan，diyugugekaichudemeigu7. 35 meiyuan(zongjiayue 21 yimeiyuan)erxibaiyuhouzhe。
xiaoxiyichu，keyishuoshizaiyicitiaodonglexiangguancongyezhedeshenjing。
yinweizaicizhiqian，yamaxunyecengyidubeiyejieshiweifitbitdeyidaqiangyoulijinggouzhe——ziyanfachuyuyinzhushoualexayilai，echo buds、echo frames、loopdengyixiliedazaizhealexadekechuandaishebeijiuyijingtuidongleyamaxunxianggaishichangjinyibushentou，ruoshimaixiafitbitjiukeweiyamaxuntigongjixufazhandezhinengshoubiaopingtaihezhishichanquan，bingkuaisutianbuqizaixinshengdekechuandaichanpinzuhezhongdeguanjiankongbai。
但最终，这些当初存在的可能设想都随着Fitbit被谷歌收入囊中而告终。
youfenxirenshiyuce，zaiquanqiukechuandaishebeishichangzhuanxingweizhuanyeyiliaojiankanglingyudedafengkouxia，zheichangshougoukenenghuijiekaikechuandaishebeilingyujutoujiaozhandexumu。
毕竟相较于入局较晚的Facebook和亚马逊，此前可穿戴设备市场五巨头分别为苹果、小米、华为、hefitbit。danggugequdaifitbitzhengshijishenqianwu，jianghuijikechuandaishebeishichangdailaizenyangdebianju?
Fitbit陨落，可穿戴设备赛道烽烟将起
sheiyemeiyouxiangdao，zuoweikechuandaishichangzuizaoyipikaituozhe，cengshigailingyujutoudefitbit，zuihouhuiyimaishendexingshizoudaozhongju。
2007 nian，fitbitzaimeiguojiujinshanchengli。zheigechuxinwei“zhuanzhuyuquanrenleijiankang”dekechuandaishebeigongsi，congyikaishijiuzhuanzhuyugongnenggengjiandan、zhuanyiqieyouzhenduixingdechanpin，zaichenglihoubujiujiugongbuleqishoukuanzhinengkechuandaishebei—— 2009 nian，jianshenzhuizongqifitbit trackerwenshi。
zheikuankechuandaideyundongjiluqikeyisuanshizhongxindingyilechuantongdeyundongkechuandaishebei，erjiyufitbitzaiyundongshouhuanshangdechuangxin，qidailaidexiaofeirechaochixuleduonianshijian。qijian，yundongshouhuanshidangzhiwukuideliuliangmingxing，erqihoushengxingyishidezhinengshoubiaozaidangshihaimeiyoufaji。
juzhimingfenxigongsistatistadetongji，2014 nianquanqiuzhinengshoubiaodechuhuoliangwei 330 wan，qizhongpaimingdiyidesanxingchuhuoliangwei 120 wan。xiangbizhixia，zaiyundongshouhuanshichang，jinfitbityijiadechuhuoliangjiuyidadaole 1900 wan。
然而，Fitbit功能单一的运动手环所带来的新鲜感和销量神话并没有一直持续下去。stifelfenxishijim duffyzai 2016 nianjiucengbiaoshi，“fitbitzaijinglixianxiangjidezengzhanghouzengsuzhudinghuibianman，danzheizhongqingkuangchuxiandeshijianyaozaoyuyuqi。zheiqizhongyuanyin，shaobulezhinengshoubiaoduiyundongshouhuanshichangfenedejiya。”
在chenggongrangzhinengshoujipujiyushi，bingrangquanqiushuyiyijixiaofeizhedoutiyandaozhinengyingjiandelequhou，yuzhinengshoujihehulianwangdeshuangzhongjiachixia，yigengjiafengfudeneirongshengtaiweijichudezhinengshoubiaoxunsujueqi，kechuandaishichangdezhongxinzirankaishiyouyundongshouhuanzhuanweizhinengshoubiao(qihousuiranyeyouerji、yanjingdengduozhongyingjianxingtaiwenshi，dancongxiaoliangshanglaishuodousuanbushangshishichangzhuliu)。
2013 nianqianhou，baokuopingguo、guge、weiruan、sanxing、xiaomi、huaweidengzaineideguoneiwaizhiminghulianwangqiyedoujiangmuguangfangzailezhinengshoubiaozheigeyingjianshang：deyiyugugezai 2014 niantuichudezhinengshoubiaocaozuoxitong android wear，sanxing、lghemotuoluoladengchangshangdouhegugehezuotuichulediyidaianzhuozhinengshoubiao;xiaomiyuhuaweiyedouzai 2014 nianfabuleshoukuankechuandaichanpin;zhiyuyouhoulaidexingyeguatoupingguosuochanchudediyikuankechuandaishebeiapple watchzezai 2014 nian 9 yuechenggongliangxiang。
suiranzheixiezhinengshoubiaozaoqideshichangbiaoxiandadoubujia，dansuizhepingguo、sanxingdengqiyezaichanpinyushichangshangdefali，zhinengshoubiaokaishizaikechuandaishichanggongchenglvedi，zhiyuyuzhiyouzhezhongdieshuxingdeyundongshouhuanzebeishouzhongchuang，shoudangqichongdejiushiyiyundongshouhuanfajide fitbit。
xiangguanshujuxianshi，2019 q1 quanqiukechuandaishebeichuhuoliangdadao 4960 wantai，tongbizengzhang55.2%。qizhong，wandaikechuandaishebeiyi63.2%defenezhanjuleshichangdejuedabufenfene。
suiran fitbityecengchangshiguofashouzhinengshoubiaochanpin，queweinenggaibiantuishi。laizihaiwaidechongjihaijinyibujiasulefitbitchanpinshichangfenedesuojianjincheng——xiaomi、huaweichanpindechaogaoxingjiabigengjujingzhengyoushi。ju2019 q1 quanqiukechuandaishebeishichangbaogaoxianshi，fitbit weijudiwu，shichangfenejinyou 5.9%，qiansiweizeshipingguo、sanxing、huawei、xiaomi。
jincongshujulaikan，suizhefitbityibeigugeshougoudefangshituichukechuandaishebeijianghu，gugejiangqudaiqichengweiquanqiudiwudakechuandaishebeichangshang。
