suizhezhongguoshuziyinleshichangdebanquanzhengguihua，zaixianyinlepingtaidechanpinneirongjifuwuzhiliangjinbumingxian，tingzhongdeyinlefufeixiguanyezhengzaibuduanxingcheng。jutengxunyinleyulejituan 2019 niansanjiducaibaopilu，zaixianyinlefufeiyonghushixiantongbi42.2%dejiasuzengzhang，sanjidufufeiyonghushujingzengzhang 440 wan，chuangxialezi 2016 nianyilaidezuidajingzengzhang。
guoneiyinlefufeixiguankuaisuchengzhangdebeihou，shizaixianyinlepingtaiyujianfengfudeneirongjitiyan。huiyuanbujinnenggouhuodegengfengfudeyinleneirong、genggaopinzhideyinzhi、dingzhihuadegexingyemianzhuangbandengzhuduotiyanshengji，shenzhihaikenengshouhuodaoyingshizongyishenghuoyuleyiyingtequan，haiyoumingxingyirenjianmianhui、mianfeiyanchupiaodeng“caidanjingxi”，zheidadazengqiangleyonghuduiyuhuoquhuiyuanshenfendereqing。
zaicibeijingxia，chuangjianzaichanpinjichuquanyizhishangdehuiyuanfuwutixi，zhujianchengweizhongguoshuziyinleshichangdefaliqushizhiyi。dangzaixianyinlejingzhengjinruxiabanchang，gedayinlepingtaideguanzhuzhongxinyecongbanquanzhujianyanshendaoneirongtiyanshang，duihuiyuantixidejinggengxizuoziranyechengweiledangwuzhizhong。
开通会员“领跑”付费业务，
在线音乐平台会员差异何在?
huiyuanyijiyinlebao，shizaixianyinlepingtaihuiyuanmoshidezhuyaoyewubankuai。yiqqyinleweili，yinlebaonenggouxiangshouzhidingyinledeshitingjixiazai，erhaohualvzuanhuiyuanchuleyongyouqianzhedegongnengneirongzhiwai，haitongshijubeilexuduoqitazhuanshutequan。
genjuaimeizixunfabude《zhongguoshoujiyinlekehuduanjiancebaogao》xianshi，shangbannian66.7%deshoufangyonghuyuanyiweichanpinhuofuwufufei，qizhonghuiyuanfufeizhanbizuigaoda58.7%，qicishiyinlebao、shuzidanquhuozhuanji。
tupian：aimeizixun《zhongguoshoujiyinlekehuduanjiancebaogao》
可以看到，大部分用户更乐于开通会员服务，相较于“音乐包、数字单曲”的购买，人们更趋向于“会员”这类大而全的“月租权益”。mouzhongchengdushang，zheiyeshijinnianlaigedazaixianyinlepingtaiduihuiyuantixibuduanwanshandejieguo。
muqianzaihuiyuanmoshishang，jidayinlepingtaide“jichusheshi”geyouchayi，danjibenfalidouzaihuiyuanquku、zaixianbofangjixiazai、wusunyinzhidengcengmian，ercaozuoluojishangdegaodijiukannajiazaiweihuhexinyinleneirongdetongshi，nengzuodaorongrugengduodeshenghuochangjing，laifuyuhuiyuantequangengweiduoyuandetiyanjiazhi，tuozhangangxuquanyi、yanzhanjuyouxiyinlidefuli。
danzaichanpinbiaoxianshang，yonghudeshijitiyanganrengyoubushaoqubie。shouxian，zaiyinzhitiyanfangmian，genju“leikeji”yuqunianguanyusqwusunyinzhidepingcexianshi：zaitongyangwaishehegequdeqingkuangxia，qqyinledezongheyinzhibiaoxianshaoshengyichou。qici，zaihuiyuanqukujigequxiazaidengfangmian，yongyougengduozhengbanqukuziyuandeqqyinleyegengyouyoushi，huiyuansuoyongyoudequku、yinzhi、gexingpifu、piaowutequan、fulitequan、pinpaihuodongtequandengzhuanshufuwu，rangtamenhaohualvzuanhuiyuandequanyifushefanweigengguang。
音质是QQ音乐豪华绿钻的核心优势之一
erconglishijinchenglaikan，zaixianyinlepingtaidehuiyuanzhidufazhanyijingshinianyouyu，shulixialaikeyifaxiangedashuziyinlepingtaidehuiyuanzhiduyeyizhizaicongjiage、banquan、fuwudengfangmianxunzhaobingyouhuazishendejingzhengyoushi。
我们可以回溯到 2007 年，在QQ 2007 Beta3 中，QQ音乐包月服务“音乐VIP”升级为“QQ音乐绿钻贵族”，并在 2008 年正式推行。这是国内早期为热爱音乐的QQ用户量身订制的在线音乐增值会员服务。多年后逐渐演变成为如今的豪华绿钻会员服务，在原本的基础上丰富了更多权益，涵盖了音乐包、DTS音效、播放器皮肤等等。据公开资料， 12 年间QQ音乐凭借海量曲库及年轻多元化的产品体验，已收获了90，000， 000 绿钻用户。
keyizheimeshuo，qqyinlehaohualvzuande 12 zhounian，jiushiguoneiyonghuduiyinlehuiyuanmoshidejieshouducongwudaoyoudejincheng，haohualvzuanyezaiciguochengzhongzhubuwanchenglechanpintiyandediedaishengji，bingzainuliweihuiyuanyonghutansuozhe“fanyulezhenying”bantu。
从联动影视到线下旅行，
VIP“泛娱乐阵营”如何构建?
duibigedashuziyinlepingtaidehuiyuanchanpinhuifaxian，jubeixiangdangxiyinliyubuketidaixingdehuiyuanfulitixi，shitigaoyonghuniandudeguanjian。
现阶段来看，豪华绿钻用户享受的会员权益主要有四大板块：音乐特权、付费歌曲特权、身份特权以及生活特权。
qizhong，yinletequan、fufeigequtequanyanxuleqqyinleduonianlaidequanfangweigaopinzhineirongsheding。shenfentequanyebuduanfengfuyonghudegexinghuadingzhiquanyi。
zaishenghuotequancengmian，haohualvzuanweihuiyuantigongledaliangshenghuofulijipiaowutequan。baokuohaolaiwuhuiyuantequan、“chizhuxing”tequanjipiaowutequandengdeng，nangkuoyixiliediaoxingxiangfudeduopinpailiandongfuli。
duiyuzaixianyinlepingtaieryan，viphuiyuanzaiyinle“jibenmian”henrongyichumodaochanpin“tianhuaban”。danyiqqyinlehaohualvzuanweidaibiaodehuiyuantixi，zaijichuhuiyuangongnengyiwai，zhengtongguofushegengduofanyulechangjing，buduanzaichuxing、gouwu、yundong、juhui、yinlejiedenglingyujinxingyinlechangjinghehuiyuanquanyidetuozhan。baokuoweihuiyuanmentigongdaliangde“zhuixingfuli”——mingxingjianmian、yanchanghuiqiangpiao、yuyirentongyoudejihuidengdeng，jiangshenghuozhongdegeleipiaowufulizuoweiqiekou，wanchenglecongyinledaoshenghuochangjingdeguodu。
shenghuotequansuofugaideyixiliefuliwangwangjuyouqiangliedehudongxing。zai 2019 nian，haohualvzuanhuiyuangenzheqqyinlequguoribensummer soinc，yecengzaiyingguoqshengdianyuhuojianshaonv 101 desunneejianmianchangtan。tongzai 2019 nian，haohualvzuanhuiyuanzhongxindegudinghuodongip《jianmianbadapian》yeyudianyinglingyushendubangding，chixuyumaoyan、imaxdekuajiehezuo，xiyinledapihuiyuanzhengqiangcanyuminge。
《见面吧大片》电影领域深度合作
tongguozhizaofanyulechangjing，buduanweifensizhizaoyuouxiang“lingjuli”jiechudejihui，haohualvzuanzhengzhanshizhezishende“chongfen”shiliyuyunyingnengli，yeranghuiyuande“hanjinliang”yuelaiyuezu。
豪华绿钻 12 周年，
宠粉狂欢背后的“个性化定制”
jinqideqqyinlehaohualvzuan 12 zhounian“chongfenkuanghuan”gengshijiangchongyonghufahuidaolejizhi：congchihewanlecengmianjiyule“qyinjinli”wanbanchongai。gedapinpaidedaijinquan、huiyuanfuliyexianxianchulehaohualvzuanzheiyiquanweipinpaiduiyuhengxiangziyuandediaodongyufanyulechangjingdetuozhannengli。
QQ音乐豪华绿钻 12 周年“Q音锦鲤”福利
jingguo 12 nianfazhan，haohualvzuanyiranchengweipingtaidexianfengchanpin，yifangmian，weiyonghutigonggaopinzhidexianshangneirong;lingyifangmian，tongguoduozhongpiaowushenghuofuli，shengjipingtaifuwu，wanchenglehuiyuantiyanzaixianshangxianxiadebihuan。
erwulunshiconglingjulijiechuouxiang、mianfeikanyanchu、haishicongchizhuxingdengcengmianwajuefanyulechangjing，zaizheixieyunzuobeihou，doushihaohualvzuanjiyuduiyonghuxuqiudeshenduwajuehou，shenruhuiyuanshenghuochangjingde“shilichongfen”，shulileguoneihuiyuantixishenduyunyingdebiaogan。xiwangzheiyangdedongchashengji，nengdaidongzhexingyejixupengbofazhan。
