当传音首次进入大众视野时,它已经是一家年销量1.24亿部的手机公司。如果算上功能机,2018年传音手机销量超过了小米,是全球第四大手机厂商。排在它前面的分别是、苹果以及华为。
2018nian3yue29ri,zaishangjiaosuopiludedisipikechuangbanshenqingmingdanzhong,chuanyinkongguzailie。duiyuzheijiamenshengfacaideshenzhengongsi,zhidaoxianzai,waijieyexianyoulejie。
biru,chuanyinhaiwei“chuming”,jiuyizhengfulejunjiadiyu150meiyuandanxuqiuguangkuodefeizhoushichang。yongshinianshijianzuodaolefeizhoudiyi,yeyincichengweiquanqiugongnengjishichangdelaoda。
zhaogushuxianshi,qizhuyingyewushourude96%yishanglaizishoujichanpinxiaoshou。qizhong,feizhoushichanggongxianle80%zuoyou。“feizhoushoujizhiwang”yechengweichuanyinshangshizuizhuyaodegushi。
chuanyinkanqilaibingbuqueqian。zhaogushushujuxianshi,2018nianchuanyinyingshouda226.46yirenminbi,fuhezengzhanglv39.5%,zaikechuangbanmuqianshoulide50jiagongsizhong,shiqizhongshouruweiyichaoguo100yidegongsi。
danjutoudeweijiaoyijingkaishile。disanfangjigoucounterpointresearchshujuxianshi,2018nianzhongdongjifeizhoushichangdezengzhanglvdadao36%,chaoguoyindu,chengweiquanqiuzhinengshoujizengsuzuikuaideshichang。huamiovzaoyihushidandan。
zaiyigejutouhuansideshoujishichang,guimohuadechenggongshiyanfanengli、yingxiaonengliyijigongyinglianzuzhinenglidezonghebipin,chuanyinqueshiyijiayouxiaoliangquelirunweibodegongsi。juzhaogushushuju,chuanyin2018nianjinglirunlvbuzu3%,maolilvzai20%zuoyou,diyujingzhengduishoupingjunshuiping。chuanyinchuyuzhuanzhedian,yaomexiaoermeidihuozhe,yaomezhuazhuzhinengshoujihonglimoqi,kuozhangtouru,danfengxianyeshicunzaide。
2006nian,chuanyinchuangshirenzhuzhaojiangjinrudeshiyipianwurenqu。qianjizhengbahou,bodao、xiaxindengershunengxiangdepinpaibeixishuadiaole。congbodaoxunhujixiaoshouyuanzuoqidezhuzhaojianglingpixijing,zhajinlefeizhoushichang,yizuojiushi12nian。
youchuanyindejingzhengduishoudui《caijing》jizhepingjiadao,zhuzhaojiangzhanlveyanguangjihao。
jinrufeizhouchuqi,zhuzhaojiangbikainuojiya、sanxingzhuzhadedachengshi,zhuanerzaisahalayinande“heifeizhou”,menshengfacai。zheigediqudetedianshilirungengdi,danshangshukongbai,rongyipeiyupinpairenzhidu。yituotecnoheitellianggegongnengjipinpai,chuanyinyanfachuleshihefeizhoubendiyonghudepaizhaodenggongneng。nuojiyashangweishuailuodeshihou,tecnoshenzhibeiyuwei“feizhounuojiya”,zaifeizhouhenduoguojia,tecnobujinxiaoliangyaoyaolingxianshichangzhanyoulvdiyi,erqiebeishiweizhonggaoduanpinpaidedaibiao,chengweidangdizuishouhuanyingdepinpai。
disanfangjigouidcshujuxianshi,2018nianchuanyinzaifeizhouquanpinleishoujishichangzhanjule48.7%,chaoguosanxing、huawei。tongshi,yi19.47%dezhanyoulv,wenzuoquanqiugongnengjidiyibajiaoyi。
chuanyinzaifeizhoudegushizhengmingleyijianshiqing,jishilirunweibo,zhiyaoyoulianghaodezhanlvehechengbenkongzhinengli,yekeyiyejifeiran。2016nianzhi2018niandu,chuanyinwanchengle28.24%dexiaoliangzengzhang,yingshoupingjunfuhezengzhanglv39.5%。
ruguojixushengengfeizhou,duichuanyineryan,huishiyibixiangdangshufudeshengyi。
danjutoudexiujueshilingminde。feizhourenkoujiejin12yi,yuquanqiudierdazhinengshoujishichangyinduxiangdang,danzhinengshoujipingjunpujilvbudaoliangweishu,jinweiyindudeyiban,zhongguodeliufenzhiyi。
disanfangshujudiaoyanjigouidcyuji,2018nianqifeizhouzhinengshoujizengzhanglvjiangdadao12%yishang,yuyinduxiangdang,weiquanqiuzhizui。jinguanjunjiadiyuyindu,lirungengjiaweibo,duiyuxianyuxiaoliangzengzhangzhikundeshoujijutoumeneryan,zheishiyigepaolianggaodi。
2018nian1yue,sanxingdianzixuanbujiadaduifeizhoudetouru,baokuochuangjianlingshoudianhekuochongxianxiaqudao。zheijiaquanqiuzuidazhinengshoujichangshangyuji,weilaiwunian,feizhoushichangjiangweiqigongxian20%deyingshou。tongnian5yue,huaweituichule500yuandelianjiazhinengshouji,10yueoppojiasuduifeizhouzhongdianshichangdetouru,jinjiezhebujudeshizaiyindujibaisanxing、zhanhuotoumingdexiaomi。
zheixiejutoudingjindezhinengshoujilingyu,zhengshichuanyinzuiguanjiandanyezuicuiruodebufen。
zhaogushuxianshi,junjiazai10zhi200meiyuandegongnengjizhandaochuanyinxiaoliangdeqicheng,danzhinengshoujishourucaishiqiyingshoudezhuyaobufen,yeshilirundedatou。
2018nianchuanyinzhinengshoujishouru154yiyuan,zhanzongyingshoude69.81%。anzhaochuanyindeguihua,gongsijiangzhongdianfazhanmaoligenggaodezhinengshoujiyewu。
chuanyinzaizhaogushuzhongbiaoshi,cicimujizijindesanfenzhiyijiangyongyujianshechuanyinzhihuiyuanshoujizhizaojidixiangmu。gaixiangmuniduiyizhinengshoujiweizhudeduozhongxinghaoshoujichanpinjinxingkuochan,tigaozichanbili。
yiweijiejinchuanyinderenshigaosu《caijing》jizhe,chuanyinyizhifeichangkanzhongqizhinengshoujiyewu。2012nianweizaizhinengshoujilingyuquanmianfali,chuanyintuichulezhinenggaoduanshoujipinpaiinfinix。disanfangjigouidcshujuxianshi,2018nianchuanyinzhanju34.3%defeizhouzhinengshoujishichangfene,chaoguodiermingdesanxing(22.6%)。
zheibeihoudeluojihenjiandan,zaiyigejiagegaodumingandeshichang,chuanyintigonglerangduishouwangerquebudexingjiabi。yikuaniteldedaizhiwengongnengdeshouji,jinshouzheherenminbi400yuan。yiweijiejinoppofeizhouderenshidui《caijing》jizhebiaoshi,rucixingjiabi,ovmuqianbutaikenengzuodao。
buguo,zheizhongchengbenkongzhiyoushizhengzaizhububeiduishouwajie。jinnian1yue,xiaomizhengshichenglifeizhoudiqubu,mudejiushiraokaijingxiaoshang,yadichengben。lingyigehuaixiaoxishi,jutouduishoumenbingbuqueqian,2018niandeyiyujiadatouru,huaweishoujidechuhuoliangtongbizengzhangle47.9%,zuodaoleshichangdisandeweizhi。
“weilaifeizhouzhinengshoujishichanghenkenengjinrujiagezhan,qudao、yingxiaoyijiyanfadouxuyaodaliangtouru,chuanyinduixianjinliudexuqiujiangjuzeng。”shangshurenshihaitoulu,qunian10yueoppojinrufeizhoushi,chuanyinneibucengzhuanmenkaihuitaolun。
gaoxingjiabiweichuanyindakaixiaolu,danxiaoshoueshang,sanxingyi36.9%deshichangfenelingxian,chuanyinjinzhandaole20.2%。xiangbigongnengji,zhinengshoujishichangdejingzhengyaocanliededuo,xuyaoxionghoudezijinzhichi。
zhaogushuxianshi,zi2016nianzhi2018nian,chuanyinzonghemaolilvfenbiewei20.59%、20.97%、24.45%。yiweiyeneirenshidui《caijing》jizhebiaoshi,zheigeshuziyuandiyuov、huawei。ermaolishuipingwangwangjuedingleshifouyouzugouzijintourudaoyanfajishichangkuozhang。
yigeshishishi,suizhefeizhoushichangdejingzhengjiaju,xingyemaolilvhuijinyibuxiajiang。chuanyinzaiqizhaogushuzhongtishi,ruguoweilaiwufabaochichanpinjishuchuangxin,tigonggenghaodechanpinhefuwu,jiangmianlinfenexiajiangdefengxian,bingtuoleiyinglinengli。
weijiangdifeizhoushichangfengxian,2016nianchuanyinkaishijinjunyindu、dongnanyadengdi。qitutongguotuozhanqitaxinxingshichang,kuodashourufanwei。yiweineiburenshigaosu《caijing》jizhe,muqianyuenanhebajisitanyeshizhongdianshichang。
zhenggexinxingshichangzhengyi5.31%denianjunfuhezengzhanglvkuozhang,jiejinquanqiupingjunshuipingdesanbei。danzheixiediqupanjuzhezijinshilixionghoudehuamiov,yaojixuzouxiaqu,chuanyinxuyaogengdadezichanpanzi。
duoweitouzirendui《caijing》jizhebiaoshi,chuanyinshangshizhuyaomudezaiyukuodapinpaiyingxiangli,yibianyuxiangzhinengjizhuanxingheyewukuozhang。lingyifangmian,bufengudongyikaishishiya,xiwangbianxian。
zhaogushuxianshi,chuanyintouziweichuanyinkonggudekonggugudong,zhuzhaojiangtongguochiyouchuanyintouzi20.68%degufenjianjieyongyoukongguquan。2017nianqi,zaigongsijiadatouruyindudengdongnanyadiquyewuzhiji,youyinruwangyi、ziguangcangudezhuzhouzhanfei、hongtaitouzidenggudong。
guoqusannian,zhinengjihuanji、tongxinbiaozhunshengji、hulianwangbaofa、xiaofeishengjidengduolunxingyehonglixiangjidanchu。disanfangjigouidcshujuxianshi,2018nianzhinengshoujigongjichuhuo14.049yitai,tongbixiahua4.1%。
2018nian3yue,chuanyincengxiwangzaishoujixingyedezuihouyibohongliqi,jieqiaoxinjiebengyeshixianagushangshi。yiweierjishichangtouzirendui《caijing》jizhefenxi,youyuxiaomishangshilagaoshichangyuqi,qunianbenshichuanyinshangshihuodejiaogaoshizhidezuijiashiji。
danxiangjiaokechuangbandebeianzhi,aguduinishangshigongsicaiqugengweiyangedeshenhezhi。shangshurenshibiaoshi,youyujuedabufenyewuzaihaiwaishichangzhankai、jingyingqingkuangnanyihechadengyuanyin,qunianchuanyinjieqiaobingweichenggong。
shishishang,erjishichangduiyuzhinengshoujigongsideqiwangzhiyichixuxiajiang,zi2018nian7yueshangshiyilai,xiaomidegujiadiefugaoda45%。shangshutouzirendui《caijing》jizhebiaoshi,zaibushangshi,guzhihuigengdi,kechuangbanhenkenengshijiexialaijiniannei,chuanyinshangshidezuihoushiji。
zhaogushuxianshi,2016nianzhi2018nian,chuanyinfenbieshixianjinglirun8628wanyuan、6.77yiyuan、6.53yiyuan。anzhaokechuangbanduishangshigongsishizhibudiyurenminbi10yiyuan,zuijinliangnianjinglirunjunweizhengqieleijijinglirunbudiyurenminbi5000wanyuandebiaozhun,duoshushichangrenshirenwei,chuanyindenglukechuangbandejihuihenda。
danzuijinyiliangnianguatouxiaoyingriyimingxian,zhongxiaochangshanghoujiwuli,jutouyijingkaishilexianghutunshi,chenggongshangshibingbudaibiaoyilaoyongyi。
yiweicanyukechuangbanshangshifudaodequanshangrenshigaosu《caijing》jizhe,“womengengdanxinshangshizhihoudeliutongxingwenti,zhuanyetouzizhehuikaochagongsisuochuxingyeshifouyouqianli,shifoushuyuxingyeqianlie,yijikejichuangxinshilidengguanjianyinsu。”
chuanyinmuqianbingbushiyijiajishuyanfaqudongxinggongsi。zhaogushuxianshi,guoqusannian,chuanyinzuidayibufenzhichuzaiyingxiaofeiyongshang,zhanbidadaole10%zuoyou。xiangbizhixia,yanfatouruzhanbijinwei3%,zheizaijingzhengduishouzhong,shuyujiaodishuiping。ju《caijing》jizhelejie,ovdeyanfatouruchaoguo10%。zaimuqianyijingpilude44jiakechuangbanshenqinggongsizhong,chuanyinyeshukaohou,paimingdaoshudier。
ju《shanghaizhengquanbao》baodaocheng,zaikechuangbandierqibaodaipeixunshang,shangjiaosuoyijingzhichulebushaopubianwenti,qizhongjiukuobufengongsiyanfazhanbijiaodi。
yiweiyeneirenshidui《caijing》jizhebiaoshi,xingyeyijingjinrumeiyouyanfatourujiuwufaqudongshangxiayoudejieduan,quefajishuchuangxindegongsidouhenweixian。
zheiyeshichuanyinzaizhaogushuzhongqiangdiao,muzijiangzhuyaotouruyanfadeyuanyin。zaiguihuazhong,chuanyinjiangchuangjianshanghaijishenzhenlianggeshoujiyanjiuzhongxin,yijiyigeyidonghulianwangpingtaijidi。gongsinengfouyituozhinengshouji,xiangyidonghulianwangyewudenggaomaoliyewuzhuanyijiangshiweilaiyejiguanjian。
muqiannandianshiruhezaifeizhouyijiqitaxinxingshichang,xiyindaogengduodezhinengshoujiyonghu。
chuanyinzaizhaogushuzhongtishi,ruochixujiadaduixinshichangdetuozhan,xinkaituoshichangjiaogaodeqianqitourujiangkenengjiangdichuanyinkonggudangqiyinglishuiping;tongshi,ruoduixinshichangdekaituoweinengdadaoyuqimubiao,jiangduigongsizaifeizhouyiwaideyejizengzhangchanshengbuliyingxiang。
yinduyichengweichuanyinzaiquanqiudedierdashichang。weibutongshichangdingzhibutonggongneng,cengjingbangzhuchuanyindakaifeizhou,zhenduiyindushichang,chuanyinyanfaleanguangpaishe、fangyouzhiwenjiesuodenggongneng。
2016nianzhi2018nian,baokuoyinduzaineidexinxingshichangyingshoubiliyicong11.38%panshengzhi22.7%。danyaozaizheixieshichangchixuzengzhang,sihubingburongyi,yinweiwuluncongzijinshili、yanfatourushang,huamiovdougengjuyoushi。
guoqujinian,shaoqianshiyingxiaocengbangzhuhuamiovkuaisuxipaileyindushichang,idcshujuxianshi,2018niansijiduzheixiezhongguojutouzhanjuleyindu50%yishangdeshichangfene。erchuanyinzhanyoulvyijingcongshangyiniande9%xiajiangwei6.72%。yiweiyindushichangrenshidui《caijing》jizhebiaoshi,jinnianshengyushichangbeitoubuchangshangjixuguafendeqingkuanghuigengyanzhong。
wulunshangshichenggongyufou,zouchufeizhoushushiquhou,chuanyindoujiangmianlinezhan。
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6yue13ri,yioulingshoujiangjubanyichangzhutiwei“pinpaixinbiange”defenghui,weiraoxinlingshou、chuantongpinpai&xinpinpai、zhihuilingshou、zhinengjishu、pinpaidingweidengfangmiankaiqibencidahuixumu。
bencifenghuiniyaotoubupinpaidaibiaoruquechao、baojie、xingbake、yizi、bosideng、qipilang、mingchuangyoupindengzhimingrenshi。
2019nian6yue13ri,yiou2019shuquanqiuxinjingjinianhui——pinpaixinbiangefenghuijijiangjuban,didianzaishanghai·hongqiao·shimaozhanguan,yugengduodakaxianchangmianjigongtongtantao,qidainindedaolai!
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