早在2003年，红领从一家传统OEM代加工厂商开始了转型之路，专注于服装的个性化定制。除了满足个性化，红领还可以大规模的批量生产，在张蕴蓝看来，如果不能随意的增减生产数量，就没有真正把个性化融入到工业化生产中。
3ddayin、o2o、c2m、dashuju……dangzheixiehulianwangreciyuchuantongfuzhuangchanyejiehe，huichanshengzenyangdehuaxuefanying？2014nian，xiaoshoushouruyue20yiyuan，shixian200%zengzhang，gexinghuadingzhichannengda100wantao/nian，zheijiushiqingdaohonglingjituanjiaochude“hulianwang+gongye”shiyanchengguo。
zaozai2003nian，honglingcongyijiachuantongoemdaijiagongchangshangkaishilezhuanxingzhilu，zhuanzhuyufuzhuangdegexinghuadingzhi。
dangshi，honglingzuoleyigerangdaduoshuqiyewufaxiangxiangdejueding——jiangmeiguoniuyueshichangzuoweishiyandedabenying。tongguoshiduoniandenuli，honglingcongmeitianshengchanshiduotaodingzhihuadefuzhuang，daomeitiankeyishengchanliangqiantao。honglingzhujianzhaodaolefazhanfangxiang，yijijixucunzaidejiazhi。
zaimeiguofazhanderuhuorutuzhishi，dongshizhangzhangdailiyizhibuyunxutuozhanguoneishichang，ershibuduanduigongchangjinxinggaizaoheshiyan。yongtadehualaishuo：“ruguomeiyouzhenzhengyouzhidechanpin，shichangtuozhandeyuekuai，shijishangxiaowangdeyehuiyuekuai。”
2014nian，honglingdiyicizoujinzhongguorendeshiye，kaishichangshituozhanguoneishichang。danzheiyici，honglingzhenjinglezhenggechuantongfuzhuangxingye，yishijian，tachengweizhuanxingshengjidedianfan。
传统服装业的三大痛点
1995nian，honglingjituanzhengshichengli。shishishang，honglingsuochudefuzhuangdingzhichanyemianlinzhesandatongdian，erzhuanxingyeshixiwangnengbaituozheixiekunrao。
第一，中国制造经历了相当一段的繁荣期，当然这个繁荣主要来源于人口的和政策的红利，当这些红利慢慢消退，成本优势也在逐渐消退。
成本不具备优势，又没有核心技术，在这场经济大潮中，究竟应该回归哪里呢？回归市场和客户需求的原点，真正围绕客户的需求，打造自己的核心竞争力，而不是简单提高效率，降低成本，就能够生存下来，所以这是制造业的第一个痛点。
第二，成衣行业无法逃离库存这一痛点，大部分企业赚来得钱都变成一堆库存。weishenmechengyixingyeyouzheimeduokucunni？conglianggejiaodushangfenxi，yigeshigongyingliandejiaodu，chengyixingyedeyunzuoguizeshi：tongguoyanjiumingniandeliuxingqushihewangniandexiaoshoushuju，tiqianyinianyanfachanpin；zaizhaomianliao、fuliaoshengchanchangjia，yibanqidingzhishao800midemianliao；zaizhaodaochengyichangjia，tongkuanyifuzhishaoqiding800jian。yinci，dangtuichuyikuanchanpinshi，zhishaoyaomanzuzheilianggezuidiqidingliang。suoyi，kucunbianyijingcunzai。
ercongyanfaxitongkan，zarachuangzaolefuzhuangxingyedeqiji，tabashejishitixibianchenglemaishoumoshi，baquanshijiegedapinpaidian、gedamaichangxiaoshouzuihaodeyifu，zuojubuxiugaihouxiadanshengchan，shigegongzuorikeyishangjiachushou。suoyoufuzhuangqiyedouzaigankaiqibeihouqiangdadegongyinglian。
lingyigejiaodushijiawei，fuzhuangxingyedeqianguizeshi，zaimianliaofeihejiagongfeidechengbenshang，fuzhuangpinpaidelingshoujiahuichengyi5dao10bei。qishi，dangchengben100yuandechenyi，lingshoujiadao1000yuandeshihou，500yuanyijingshikucun。ruguozaipingtanjingyingqudaodeyingxiao、guanlifeiyong，shangjiayemeiyouzhuanqian，suoyoudefeiyongdouzhuanjiajixiaofeizhe，suoyizheishichuantongchengyixingyehenzhongyaodetongdian，jiagejiejieshenggao，shangjiayemeiyouzhuanqian，xiaofeizheyeweicimaidan。
第三，从定制行业所具备的特点来看痛点。首先，对经验的依赖性特别的强，包括量体和打板。其次，花费时间长，成本高。
erhonglingyijingmosuochuyitaokeyijiejuezheiyixilietongdiandefangan。
3D智能打印代替手工打版
xianran，honglingshilvxianzaichuantongfuzhuangxingyejiaruhulianwangsiweidechuangxinzhe。danghulianwangxingyedefazhanjinrujiasuqi，honglingjituanchuangshirenzhangdailibiankaishizheshouchuangjianshujuku，yongle11nianshijian，touru2.6yiyuanzijin，chuangjianlezijidedashujuxitong，bingtuichudingdantijiao、shejidayang、shengchanzhizao、wuliujiaofuyitihuadercmtm（red collar made to measure，honglinggexingdingzhi）hulianwangpingtai。
tongguorcmtmpingtai，kehukeyizaiwangshangcanyusheji、tijiaogexinghuazhengzhuangdingzhidexuqiu，shujulijichuandaozhizaogongchang，xingchengshuzimoxing，youjisuanjijinxingdaban，cihoudecaijian、fengzhiyujiagong、chengpinjianyanyufahuozeyourengongwancheng。erzheizhenggezhouqi，jinxuyao7gegongzuori，eryibanchuantongdefuzhuangqiyexuyaozhishaoyigeyuejiaohuo。
rcmtmpingtaideguanjianshiyong3dzhinengdayindaitishougongdaban。
yibanfuzhuangdingzhiyaojingliliangti、daban、jiancai、fengzhi、shichuan、xiugaidengbuzhou，jibenyoushougongwancheng。erqiefuzhuangdingzhiduiliangtishi、dabanshidejingyanyaoqiuhengao，honglingjituanzongcaizhangyunlanjuli，zaozaiwuliunianqian，guoneidabanshidezuigaonianxinyijingdadao3000wan。
gaorenlichengbenbirandailaigaoshangpinjiage，fuzhuanggexinghuadingzhiyeyincichengweishaoshurende“zhuanli”。
suoyi，chuantongqudaofuzhuangdelingshoujiayibanzaichengbenjiade5—10bei，erhonglingyanfaleyitaoliangtifangfa，yuangongnapameiyourenhejingyan，jingguowugeyuedepeixunyenengbianchengliangtishi。erdashujuhe3ddayindeyingyongzeshidezhibangongzuoyoujiqiwancheng。gongyehuahexinxihuaderonghedadajiangdilehonglingdeshengchanchengbenherenlichengben，yinciqidingzhichanpindeshengchanchengbenjinbipiliangshengchangaochu10%，jiajialvjinwei2bei，ranggukenenggouyixiangduibianyidejiagexiangshoudaogaopinzhidegexinghuadingzhichanpin。
duiyuhonglingeryan，suoweidegexinghuashitixianzailianggeweidu，yigeshikuanshidegexinghua，keyicongmianliao、lingzi、xiukoudenggegefangmianrangyifushijueshangchengxiangexinghuadexiaoguo。lingyigeshixingtidegexinghua，zhenzhenggexinghuadingzhidefuzhuang，shigenjumeigerengexinghuadetixinglaidazaoyigeduyiwuerdeban，keyiyangairentidebuzu，fahuirentideyoushi。
guoqu10duonian，honglingmeiniandayuejilei40wantaoxizhuangzhizuoshuju，youciyanshengdeshujuguimodadaobaiwanyiji。gukezhixushurushenti19gebuweide25geshuju，xitongbiankeyiyongzhizuojianzhutuzhidefangshi，zidongshengchengzuishihedebanxing，jinxingjisuanji3ddaban。
bujinruci，gukehaikeyizaipingtaishangzizhusheji，zizhuxuanzezijixiangyaodekuanshi、mianliao、caijian、niukoudeyangshiheshuliang、cixiudeneirong，shenzhimeiyichufengyixiandeyansehefengfa，jinxingzhenzhengyiyishangdegexinghuadingzhi。tongguokuanshishujuhegongyishujunangkuolejihuquanbudeshejiliuxingyuansu，nengmanzuchaoguobaiwanwanyizhongshejizuhe，fugai99.9%degexinghuashejixuqiu。
chulemanzugexinghua，honglinghaikeyidaguimodepiliangshengchan，zaizhangyunlankanlai，ruguobunengsuiyidezengjianshengchanshuliang，jiumeiyouzhenzhengbagexinghuarongrudaogongyehuashengchanzhong。
shishishang，honglinglingyigetupodianzhengshigaizaoleshengchanhezuzhiliucheng，shixiandaguimohuadedingzhishengchan。honglingdekehukeyizaiquanqiugedikeyitongguoxitongshejiyifu，ranhouzhijielianjiegongchangjinxingxiadan。
yiyigedingdanweili，huiyidingdanxinxizuoweihexinxiansuo，zaizuzhijiedianjinxinggongyifenjieherenwufenjie，yizhilingtuisongdefangshijiangfenjierenwutuixianggebumen，yijiyuwulianwangjishudeshujuchuanganqi，chixubuduandishoujirenwuwanchengzhuangkuang。tongguoquanchengshujuqudong，chuantongshengchanxianyuxinxihuashenduronghe，shixianleyiliushuixiandeshengchanmoshizhizaogexinghuachanpin。
muqianweizhi，honglingyiniankeyishengchanyibaiwantaogexinghuadingzhidechanpin。
