百度技术战略10年：2008-2018

guoqu1geyuenei，liangbijiaoyi，sangejutou，batxishuchujing。

2018nian10yue15ri，elemezhengshixuanbubaiduwaimaigengmingweielemexingxuan，erjiuzaijitianqianelemexuanbuyualikoubeihebing，jiazhitengxunxidemeituanyujinnian9yue20rideshangshi，zhengshixuangaolehonghuanglandazhanzuizhongjieguo，baiduwaimaiyewuchuju。

2018年10月2日，腾讯音乐集团（TME）fumeiipoluoding，er15tianhouqixiayuanbenyongyoubaiduyinleqiechigubingzuoweitaiheyinledagudongdebaiduturanxuanbuzhanlvetouziwangyiyunyinle，cijichushangjiaaliyinledealixingqiu，shideguoneisandayinlejituangejuzuizhongmingle。

jinjiezhe，haochengguzhi750yimeiyuanjinritoutiao，zaipre-ipoqijianxuanbujinjundianshangweixieali。ciqiantayeyinweifenliudaliangtengxunyonghushijianheliuliangyinfazhangdabannianzhijiudetoutengdazhan，danmeiyourenzhuyidaodeshijinritoutiaohexindeshourulaiyuan，shiqidaizouledaliangbengaishuyubaidudeguanggaoyewu。

“百度的工程师，阿里的运营小二，腾讯的产品经理”，bukefourenbatsanjiagongsizaibutonghexinlingyufenbiedaibiaolezhongguohulianwangdezuigaoshuizhun，jibianshijintianbaokuoatzaineirengranmeiyourendanganfourenbaiduzaijishufangmianzhijinrengranbaochizheyoushi。zhuisubaiduguoqushunianjianweiheturandiaoduideyuanyin，sihubingfeijinjinyinweidiushiyidonghulianwangliuliangdiyirukoudeshuofaneimejiandan。

2008nian~2009nian，bishirurizhongtiandebaiduyazhualadingpingtaiyukuangjisuanjishu，danlingrenyihandeshizheitiaoshaozongjishidesaidaoshishishangqueshipchulianwangshidaidejuechang。ciqijian，yuanbenzuoweibatzhongjishushilizuiruodealibabaquelvxiankaiqilealiyundeweilaizhimen，ertengxunyunkaifangpingtaiyezaiciqijianqiaoqiaokaifangleshoupiwaibuyingyongdejieru。

2011nianqi，dangbaiduhuanguoshenlaikaishizishangerxiakaishizhuanxiangyunjisuansaidaoshi，queyiwaizaoyuleyidonghulianwangshidaideturanjianglin——weixinqiangxialeyidonghulianwangshidaidediyiliuliangrukou，tengxunxunsuqudaibaiduchengweixindeliuliangjutou。2012nian~2017nian，alibabayutengxunzhijianweiraochuxing、bendishenghuo、wenyu、hulianwangjinrong、dianshang、shejiaodengsanshiduogesaidaodedazhanmangdebukekaijiao。

neibaidudeweilaizainali？

guoqu6nianlai，baiduzhanlveshousuobinggongshourangchushoutouyiyousaidao，houtuiyibudejinrulegongsidezhanlvezhuanxingqi。bansuiyichangwangpandazhandebaofa，baiduyunxiaoshiniudaonaxiayunchucunsaidao，erhouyoujixumomojiazhurengongzhineng，jingdaishijichengshu。

zhidao2018nian，tianxiadabian。

toutengdazhan，chuantongyewushangdewentirangtengxunzaoyule8nianlaizuixiongxianheweijideshike，bingzhijieyinchulelishishangdisancizhongdajiagoudiaozheng；zhengdangmayunxuanbutuiyinzhiji，pinduoduochaoditaobaowang，aliyexinbobodexinlingshouzhanlvegangman2nianquebei10nianbuyudejingjixiaxingsuodaduan。

atliangjiazaitongyishijianbeiposhiruleto byewudexinsaidaoshi，turanfaxianbaidufangmianyinweiqirengongzhinengyewuyuto bsaidaodeqiangguanlianxingerzaicinahuilebushu10nianqiandeyoushizhanwei。

batzaicihuishi，zhonghuitongyiqipaoxian。

zhanzaichunjishujiaodulaihuiguguoqu10nian，batgezizaijishusaidaoshangdejueze，qideshishijijuedinglegongsifazhanzhiludechengbai。10nianqianbaiduyazhukuangjisuanyualadingjihuashifoushicuowude？batsanjiadezaiyunjisuanjishudefazhanfangxiangshangweihecunzaibutongweidu？mianxiangweilaideto bsaidaozhong，batzairengongzhinengdesaidaoshangfenbieyongyouzenyangbutongdeqierukouyucezhongdian？zuixianbujurengongzhinengdebaidu，jiangkaoshenmelaiwanchengfanpan？

ruoyaozhujiucengjinghuihuang，weiyouhuidaonianshaoqingkuang。

lishi，zongzaiqiaoranjianbuduanzhongyan。

yi、kuangjisuanzhizheng：2008nian12yue~2009nian8yue

2009年8月18日， 北京大饭店。在百度创新技术大会上，李彦宏带着李一男、叶朋一起，提出了一个十分接近于谷歌ONEBOX集成搜索技术的全新概念——框计算，而这距离上一次发布阿拉丁计划仅仅才过去了8个月。这也标志着百度已经到了可以大规模流量变现，收割竞争对手战利品的快乐时间。

yinweigugezhongguobaijuyiding。

1nianduoqian，gugezhongguobangongshichuangshituanduizhongzuiyouxiudegongchengshi——huangzhenglizhichuangye，erzaibencidahuijieshudedi17tianhougugequanqiufuzongcai，dazhonghuaqudefuzerenlikaifuturanxuanbucizhi。2010nian1yue12ri，25suidejiangfanpeibangugezhongguozouwanzuihouyicheng。xianrangugedetuichu，duiyubishizhongguohulianwangdegejunaizhibaidubenshendeyewuxiandouyouzhejiweizhongdadeyingxiang。

zheiliwomenkeyicankaoyitiaobaiduzaigugetuichuyiqiandechanpinjishushijianxian：

• 2002nian，baiduneibuxiangmudaihaode“shandianjihua”——rifangwenyemiantisheng10bei，rixiazaishujukuliangjidadaogugede130%，gengxinpinlvgenggao，qieyemianfanyingsudubixuchipingguge。

• 2003nian，baidutupian、xinwensousuoyewushangxian，erzheixiangjishuzhidao2011niangugecaizaiinside searchdahuishangfabu。tongnian，baidutiebashangxian，zhijieqieruleshejiaowangluolingyu。

• 2004nian，baiduwapsousuofabu，lvxianyongbaoyidonghulianwang。

• 2005nian，baiduzhidaoshangxian，jianghudongwendapingtaiyusousuoyewuwanmeijiehe，ergugewendazhidao5nianhoucaishanshanlaichi。

• 2006nian，baidubaikeshangxian。

截止2007年底，百度的产品技术线清一色所共有的显著特性中最核心的一点，简单概括起来就是：走对方没走的差异化道路，使其无路可走。zheigewentishang，taobaowangdazhanebayyijiqqdazhanmsnshidoucengcaiquguoleisidecelve，danshangshuchanpinchayihuadeqiantibixushiyongyouyigezhijieweixiezijixingmingdejingzhengduishoucunzai。

meiyougugepeiliandebaidu，quefangsonglebenbugaifangsongdejingtixing。

cishijulibeijing1200gongliwaidehangzhou——alibabayiyouwangjianboshiqidonglealiyunjisuandejichusheshijiagouzijian。ertengxunzheibiandeqiuyuepeng，zaozai6nianqianqqkongjian、qqxiuyewuxianshijiuyijingfaxian，bishitengxunjichusheshijiagouchenjiudaozhixiangyingsuduzhuduodewenti，tayu1nianduohoukaishiqidongtengxunyundexiaozu。

neime，bishibatgongsiweishenmehuixuanquliangtiaojieranbutongdejishufazhansaidao？

显然，阿里云计算、腾讯云都是自下而上发展的产物。

tebieshi2008nian，taobaowangzhongyukaishijinrugaosuzengzhangqi，erzheizhongzengzhangdailaidewentizeshialifuwuqizaiyonghudingdanbaozhangmianqian，jiudeitjijianyijingwufamanzu。erruguozhishijixucaigoufuwuqidehua，mianduidangshihaiweiquanmianyinglixiabenshenmianfeihaibukoudiandetaobaowang，kenengbishiquanbushourujiayiqidoubuyidingmaideqifuwuqi，weicialiyunjihukeyishizuoalilishishangjitaobaowang、zhifubaohoudedisancidulichuangyexiangmu。

ertengxunfangmian，tangdaosheng、zhengzhihaodeqqkongjianyupangshengdong51.comjiliejiaohuoderizili，zuirangmahuatengtixindiaodandeyeshiyinweiitjijianwentidaozhiqqkongjianjiazaisuduyizhitibushangqu，daozhiquanguoqqkongjianxiangyingsudujibendouweichizai5miaoyishang，yincitengxunyundemengyayetongyanglaizibishiyewuxiandejipoxuqiu。

但百度框计算、阿拉丁计划显然是自上而下思路影响下的产物。

baidujiyubishiyugugezhijiandejingzhengjijiangjieshushouwei，zuoweiyijiayisousuoweihexinyewudenasidakeshangshigongsiyouzige，yeyouyiwutongguojishushouduantishengguanggaoshouyilaijiyuhaineiwaitouzizhegengduoxinxin。yushizaijiyuguanggaoshouyitishengdedaqiantixia，zhuanzhuyutishengshencengxinxiwebbianlihuahejingzhunjiansuodealadingjihua，yijizhuanzhuyufenxiqianduanyonghusousuoxuqiujinxingguanjiancixiangpipeidekuangjisuan，jiuchenglejijiadeshangyehuabianxianliqi。

框计算具备了典型的web3.0概念

neime，baidubishixuanzekuangjisuanhealadingjihuaerbushiyunjisuan，shifoushigecuowu？

首先，框计算的战略目标是彻底锁死中国互联网第一流量入口。yinweicongjishumoxingshangkan，kuangjisuanzuoweipchulianwangshidaiyizhanshifuwudedaibiao，zheizhongzaiyigesousuokuanglishuruguanjiancijikepipeixiangyingdexuqiujiaohumoshi，qibeihousuonengdachengdemudechulefangbianyonghupipeiyingyongchengxu、xiangguanwangzhan、guanlianneirongwai，gengzhongyaodetakeyizhijieweihezuohuobanhezijiqixiayewujinxingdaoliu。

这种模式与8年后微信推出的小程序有着非常类似的血缘关系——都是基于一个高频使用习惯的流量场景内提供用户多维度需求的精准匹配，pipeideduixiangkeyishitengxungongsiqixiayewuhuobeitougongsideyewu，yekenengshidisanfangkaifazhedeyewu，danqiantishitamenjunlishuyutengxunkaifangpingtaidekaifazhe。yincicongyewujiaodukan，baidudangshidezheizhongzuofaxianranshizhengquede。

其次，框计算不是一种技术革命而是搜索技术的一次提升，danyunjisuanzaibishizuoweigainianshangchuyutansuoqi，qieshangyehuazhilukunnanzhongzhong，shenzhizaialiyundedanshengzhichu，douweicengxiangdaoguojintianrucihuayangfanduodeshangyehuasilu。

youyisideshi，guoneizuizaozaiyunjisuanfangmianjinxingguoshangyehuabianxianchangshidedaibiao，yebingfeizuizaobujudealiyun，ershitengxunyunyituoqqtuichudeyikuanzuoweiqqhuiyuanzengzhifuwuxiangmu——qqwangluoyingpan。congzheiyidianwomenbunanfaxian，tengxunqqzaoqixuyaojiangyonghujiaoliuxinxijinxingyunchucunhetaobaowang、zhifubaoxuyaojiangshangjiayukehudejiaoyijilu、shangpinxinxi，yijidisanfangzhifudexinxishangchuanfuwuqidelianggehexinyewu。

congshijixuqiujiaodukan，baidujinruyunjisuanlingyudepoqiechengdushiwufayuatxiangtibinglunde。suoyicongjishushijiaokan，kuangjisuangengbaoshouyegengwentuo，yunjisuangengjijinyechongmanbuquedingxing，meiyougaoxiazhifen，batzhibuguofenbiezhaodaolezuishihezijiyewushijixuqiudejishusaidao。

zuihou，baiduduiyupchulianwangshidaidedeadlinexianranshicunzaiwupande。2008nian12yue31ri，guowuyuanchangweihuijueyitongguoqidong3gpaizhaofafanggongzuo，zhongguoyongle10jinianshijiancong2gguodudao3gshidai，erjiyupcduanbaidukuangjisuanzai3gshidaidaolaihoucaitichugouxiang，xianranbaidubishidepanduanshi4gshidaikenengbuhuineimekuaidaolai，liulianghonglideshougeqirengranhuichixuhenzhangyiduanshijian。yincicongfazhanshijiaokan，baidubishidezhanlveduanshiweihoulaimaixialeyinhuan。

阿拉丁计划实际上是一种变现的搜索广告加权系统

zuizhong，baidualadingjihuahekuangjisuangainianfanxiangpingping。8geyuenei，ctoliyinan、cooyepengxiangjilidui，qianzhejiameng12580、houzheruhuoalibaba。

jinguanliangweigaoguanlizhideyuanyinzhijinrengranbudeerzhi，danbukefourendeshibaiduzaishangshulianggexiangmujiaotijinxingde8geyueli，baidushijishangyijingkaishidiaodui。baiduzidanshengyilaibaochidejishuzhanweiyoushi，yinweizhei8geyuedebianhuaerkaishixiaotui，zaiyunjisuansaidaoshangluohoualiyun、tengxunyunbingliuxialeyigejiejin4nianshijianshijiancha，congerdiandinglealiyun、tengxunyuncihouzaiyejiedelingxiandiwei。

kexiayichangyunjisuandazhan，zaibaidudiaoduidetongshiqueqiaoranlaxiang。

二、云盘大战：2012年3月~2016年末

zhefulejiejin2nian，zaialineibubaoshoushaoqianzhengyidealiyun，rangwangjianjixuyicixiangyejiezhengmingyunjisuancunzaijiazhidejihui。yushimayunzhaodaolehuxiaoming，bizhetadealijinrongquzhaowangboshi“tigejishuxuqiu”。

2010年，中国第一个采用阿里云自主研发“飞天系统”的产品——阿里金融，因为云计算技术巨大的计算力和低成本优势引起了业界的关注，最终它成了中国第一个采用云计算架构的商业银行——网商银行的前身，它于2015年6月25日开业。

几乎是前脚贴后脚。

tengxunfangmianyu2014nian12yue28rishangxiandezhongguodiyijiahulianwangyinxing——weizhongyinxing，qidiyibidaikuanyouzongliqinziwanchengfangdai，ercishiyijingduiwaimimiyunying3nianduodetengxunyun，yishushouciduiwaipuguang。zhidezhuyideshi，dangqiuyuepengganggangxiezhuwanweizhongyinxinghou，likebeimahuatengpaiwangbeijing，yinweibishididiyinweiheuberdebutiedazhandaozhiledingdanbaozhang，erdididefuwuqibinlindangjishi，mahuatengduichengweideqiuyuanxinxianranbunengbuguan，yushitengxunyuntuanduiyizuqianwangbeijing、yizuzhushoushenzhen，huale7tian7yejiuledidiyiming。

jiranaliyun、tengxunyundouyichuzhangchengweizhandoubudui，neimebaiduyunyouzainali？

真实的情况是百度云刚从娘胎出来没多久。2012年初，姗姗来迟的百度云计算成了BAT三家中最后一个进入云计算领域的玩家，比阿里晚了4年，比腾讯晚了2年。huoxuzongguanbaidujishushishang，zheishitouyicichuyuluohouzhuangtai。

raner，shijianquebudengren。yichangyunchucundedazhanqiaoranbaofa，batzidianshang、sousuo、shejiaoyilai，disiciyizhanzhengdexingshiwanchengjushou。

在云计算领域，通常业界会以数据库、弹性计算、安全防护、大数据、CDN、域名注册服务，以及云储存在内的7个维度进行综合研判，云储存属于云计算技术综合能力的一个重要维度。自苹果于2011年6月发布革命性的iCloud后，这种通过存储资源到云端供使用者在任何地方、任何时间取用的模式，在云计算领域中是难得的一个“既可以To C也可以To B”deyewumokuai，shibingjiabizhengzhidi。

shouxianshialifangmian，yuyongfudeucdangshiganggangbeishougoubujiu，yualiyunyewuhaiweiwanquandatong，baokuoshenmasousuozaineidexinyewuyezaizhaorenchoubeizhong，yinciucyunpanxuanzeduliruchang，yeshixiwangzijinenggouzaiganggangshougouanjieshuhoujialitongshimenluyishou。danyouyumeiyouzhengqudaoaliyundegengduoxiezhu，yijigengduodeliuliangfuchi，shidegaiyewucunzaihoujingbuzudeqingkuang。dangranhaiyouyigezhongyaoyuanyinzeshi——zhijinaliyunrengranhaishiyito byewuweizhudao，erto cyewuyinglimoshizaidangshishangbuqingxi。

tengxunfangmian，weiyunzuoweizhengtongqqyingpandejichengzhe，yongyoubaokuotengxunqqzaineideduogeliuliangrukoudezhichi，danbishiweiyunlishuyuyunjisuanbumen，yuweixinwxgmeiyourenheguanxi，shenzhiweixintuanduihouxuyekaifaleleisijianhuabanweiyundeshouzanggongneng，shidezuoweipchulianwangshidaichanpinweiyunzaiyidongduanyanzhongquefaliuliangzhichi。

360fangmian，zaiyidonghulianwangshidaiqidezhanlvediweikaishixiajiang，danrengranyou360shouji、liulanqi、anquanweishidengdaxingliuliangrukoudezhichi。tebieshi360weishiyonghuzhijienengtongguoyuanzhanghaohuodeyunpan，tongshiyouyongyouzhuanyeanfangdepinpaikoubei，duiyuyonghuguanzhudeyinsishujuhezhanghaoanquanfangmianpoyouqixiao，yincizaiwangpandazhanzhongshuyuzongheshilizuiqiangdeyige。

chuleshangshu3qiang，huawei、jinshan、115、huashuozaineideyixieliewanjiayezai1nianneixiangjiruchang。baiduwangpanyu2012nian3yue23rizhengshishangxian，chenglebaiduyunjisuanliangxianghoudediyigechanpin。zhi10yue，baiduwangpandeyonghuliangyijingtupo1000wan，suihou“8guolianjun”dechongtukaishizouxiangquanmianshengji。

当传统的导流活动，免费会员赠送都已经无济于事时，同一时间国内所有网盘玩家都采取了最为残酷的基础设施军备竞赛——扩容大战。yudachedazhan、waimaidazhanbutongdeshi，wangpandazhandesaidaobuxuyaoyidandanbutieyonghuzhenjinbaiyin，ershixuyaopingtaifangyikacheyikacheduiwaicaigouneixieguidexinjingroutiaodefuwuqi，huozhejianqigengdagengqiangdejifang。

zheishiyichangmeiyouxiaoyandezhanzheng。

jinshankuaipanzaidiyishijianturanxuanbu：mianfeizengsong50gkongjian，zuixiandianranledaohuosuo。jitianhou，ucyunpanlvxianjiangzhiqiande4grongliangkuorongdaole2tb，rongliangyiyebaozhangle500bei。er115yunpanzaiuckuoronghouxunsushengjidao8tbhou，shideucyunpanfashengyonghudaguimoqianyi，jitiannei115deyonghushujubaozhang，jidadicijileqitawanjia。

tengxunweiyunzaicishixuanzechushou，jiangkuorongtigaodaolekepade10tb，dangshiyiduyejierenweizheishiyicidianxingde“tengxunshidehoufashengli”。ranergetian，tengxundelaoyuanjia360chonglechulaijiaoban——36tbdekongjianchengledangshiguoneiwangpankuorongdazhandeyigefenshuiling，yinweidangshisuoyourendouyiwei3qdazhanyouyicibaofale，erneiyihouzaiyemeiyoufashengguojunbeijingsai。36tbchengleyidaonanyuyuyuedebilei，jintianwomenbazheigerongliangjiandanhuansuanchengshitiyingpandejiagedehua，meigeyonghuyunpandedanjiajiuchaoguo6000yuan。

入场、混战、补贴升级、巨头入场，网盘大战的最后变成了熟悉的死亡进行曲。

2016nian3yue4ri，115wangpanzuixianchuanchutingyongbufengongnengdexiaoxi。14tianhou，alibabaqixiaucwangpanxuanbuguanbi。4yue25ri，xinlangweipanxuanbuguanbi，cirijinshankuaipanxuanbuguanbi。5yue3ri，huaweiwangpantingzhiyonghushujucunchufenxiangfuwu，24tianhoutengxunweiyundeturanguanbigenglingrengandaobukesiyi。

360云盘的突然关闭一度引发了用户对数据丢失的恐慌

cishi，shenglideshuguangzhaoxiangzhouhongyi，haochengyongbuguantingde360yunpansihuxiaodaolezuihou。ranerwuqingdeshishizai5geyuehoude10yue20ridalezhouhongyidelaolian——360bujinguanbilegerenyunpanfuwu，haigonggaojiangzaicinian2yue1riqingkongquanbuyonghushuju，bingzhuxiaosuoyouyunpanzhanghao。

次年51国庆节当天，华硕网盘关闭了上海机房。几乎所有的网盘关闭时都用了统一的对外说法：为了配合国家有关部门积极开展网盘涉黄、涉盗版内容的清查工作。而事实上却是他们因为基建的成本压力而真的玩不下去了。

shengzheweiwang，baiduxiaodaolezuihou。

wangpandazhanshibaiduzhuanxinghoushunianlaidediyicishengli，zheiyeshibaiduyundediyicishengli。ciqiannuomi、baiduwaimai、yinle、yidongzhifudengyixiliesaidaoshangcuobaidehuamian，yidurangzheijiazhongguoshizhizuigaodegongsichuzai“baidushibushibuxingle”deyinyingzhong，danzheicixinsaidaoshangdechenggong，rang“langchang”renzhaohuileyixiefanpandexinxin。

weiheyiduluohoudebaiduyun，nengpaoyingwangpanzhizhan？

技术上，baiduyunzaikaishizhichujiuyonglezixingyanfadeyitaoquioejiagou，zheiyualiyunzai2008niankaishiyanfafeitianxitongshidechuzhongshiyiyangde，erzaicijichushangkaifachulifeijiegouhuashujudejishu，keyiyongfeichanglianjiadepcfuwuqizhichiqianwan—shangyirencidesousuo。

jingzhengduishouruguobucaiyongzheizhongshouduan，jieguojiushifuwuqichengben+weihufeiyongzuizhongyakuazhenggeyewu，danzheizhonghexinjishubishizhiyoubatsanjiazhangwo。aliyuncezhongdianfangzaileanquanfanghuhedashujufenxi，tengxunyunzeyazhudashujujichufuwuheshujuyingyongcengmian，erbaiduyazhudefangxiangzhongyunchucunshiyigezhongyaomokuai。

光伏供电的阳泉中心极大的降低了日常维护成本

在基建上，百度云（阳泉）jisuanzhongxinzaizhonghouqifahuilezhongdazuoyong。caiyongquantaiyangnengguangfufadiandeyangquanzhongxinyu2014nianzhengshitourushiyong，gaishujuzhongxinzuoweibaiduwangpandezhuyaochucunjidizhiyi，zongzhuangjiguimo16wantai，jieneng43%delvsemoshixiabaidujinyibuladilechengben。

在战术上，wangpanyewucaiqudeshidianxingdehulianwangdafa。liyongwangpanzaiyidonghulianwangshidaizhongxinjileibaiduyiduidiushideyonghushujuheyonghuliang，yongmianfeicelvepeiyangtamenshiyongxiguan，weihouxubaiduyunjisuantebieshirengongzhinengyewufangmianxujiyonghujishubingdazaoshiyongchangjing。erjingzhengduishou，tebieshiatbenshenzaiyidonghulianwangshidaidouyongyoulianghaodeyonghujileiliang，yincitamenduiyuwangpanzheiyangxiaoyewushangdezhengduoshangbingbuxuyaohaozhaoquangongsizhilinaxia，zheiyezaicemianweibaiduliuxialejihui。

wangpandazhandexiaoshengxianranzhishigeqidian，baiduyunjuliatzaiyunjisuanjishushangdechajurengranbuxiao。

2017nian4yue，liyanhongchubanleyibenxinshu。yejietongliaobenyiweiyunchucunyewuhuishibaiduzhongxinhuiguideqidian，shubuzhineibenmingjiao《zhinenggeming》deshucongtoudaoweidouweiraozhe“rengongzhineng”zhankai——baidugongsisuihoubiankaishilexinyilunderenyuanjiagoudiaozheng，ai chenglebaidujisousuohoudedierdaozhucai。

san、aizhengfeng：2013nian1yuezhijin

2018nian10yue19ri，beijing。

shijiezhinengwanglianqichedahuishang，liyanhongxuanbuabolongwurencheyijingyunying1wangonglilingshigulv，dantayedanxinbaidudeyigexiaocuowukenenghuidaozhizhenggezhongguozidongjiashijishufazhansududejianhuan；mahuatengyutongyitiandeyanjiangzhongyetidaoleguanyutengxunchezaiweixin，zhisuoyichichimeiyoutuichudezhongyaoyuanyin，jiushiweileyaobaozhanganquandiyi。ermayun，zaiciqiangengshizhijieledangdetichule“jishudeshimingbushiweilebuzuoe”。

技术是中立的，但技术公司可能不是。

cengjiheshibatsanjiadouyouleyitaohuizhibuqudeemingbiaoqian：alidejiahuo，tengxundechaoxi，baidudexujiaguanggao。youyuduijishuquefajingweizhixin，rangsanjiagongsizailishishangdoufuchulecantongdedaijia。dangjishudeshiyongzhezaicishituxunqiuxinjishudebangzhushi，jishubingmeiyouxuanzeneixieliyongzijimouqusiyuderen，ershijiantouxianglezhenzhengreaijishuderendehuaibao。

atzai5nianjian，weirao30duogesaidaojinxinglejiaozhu：dachedazhan、waimaidazhan、gongxiangdanche、wurenhuojia、xinlingshoudengdazhanhaoziyiwanqiechumujingxindezuihou，rengranweinengfenchushengfu。erbaidufangmian，gongshourangchuleshoushangneixierangduishouchuixianyijiudesaidao，xuanzefangqiyuatzhengtianxia，zhuanxiangxinjishudeyanfa。

值得注意的是，这个思路与谷歌在2004年上市后，从平台型互联网公司转型为技术型互联网公司的决策几乎一致。zhishibaidulishishangzouwanlushisuoshoudecuozhe，yuanbigugeyaoduo，yegengshenke。

百度切入商用无人巴士的角度，与国内其他电动车企的消费级电动车思路截然不同

guoqu5nian，baiduyoudouganleshenme？

• 2013nianchuangjianlezhongguodiyigeshenduxuexiyanjiuyuan，bingzaiguigubujulerengongzhinengshiyanshi。

• 2014nianfabudashujupingtai，shenduyuyanxitong，kaishijinruzidongjiashilingyu。

• 2015niantuichujiqirenzhushou，wurenchekaishishangluceshi，dierdaishenduyuyinxitongfabu。

• 2016nianwurenchekaishishiyunyingbingnaxialucepaizhao，baidudanaoaifabu，

• 2017niandiergeguiguyanfazhongxinchengli，aboluozidongjiashipingtaiduiwaikaifang，bingleijinaxiarengongzhinengzhuanli2000xiang。

zi2016nianlai，baiduneibutichu“yihangshiyidongjichu，jueshengaishidai”zuoweihexinqudongzhanlve。ercongdangqianzuixinzuzhijiagoushangkan，baiduduonianweiraoguanggaoxiaoshouweihexindezuzhijiagouyichengweilishi，ai firstdegongsijiagouyijingxingcheng：

• 原核心的百度搜素独立为搜索公司，youxianghailongfuzebaokuosousuo、yidongyijinuomisangeshiyequnzu，qilaoyewuyibeichixuyasuo。

• 新兴业务事业群组EBG&TG由张亚勤博士负责，baokuojichujishu、baiduyunyewu、jiaoyuyijiguojihuayewu。

• 人工智能技术平台AIG独立成军，biaozhizhebaiduchengweiguoneidiyigejiangrengongzhinengjishuzuoweidulibumenyunzuodedaxinghulianwanggongsi，youwanghaifengfuzebaokuoyuyinjishu、tuxiangjishu、shipinjishu、vr、nlp，zhishitupu、shujuzhinengyijishenduxuexipingtaizaineide8getiaojishuyanxian。

• 新组建的IDG将智能驾驶业务作为一个独立部门运作，shishuguoneiwaihanjian。lizhenyudangqianfuzebaokuoquanzidongjiashi，zhinengfuzhujiashiyijichelianwangyewu，yifangmianshiduliwurenchekaifangnengli，lingyifangmianzeshizaixiayibufuzhugaizaoqichechangjiajinxingzhinengchexiangguandekaifayuxiezhu。

• 智能生活事业群组SLG，由景鲲负责人工智能助手——dumishiyebu、zhinengyingjianshengtaiqudaobu，yijiraven studio gongzuoshisangebumen。

congkuangjisuan、aladingjihuadaoyunjisuanfuwu，zuizhongyazhurengongzhineng，baidu10nianlaidejishufazhangengdiebeihouanzangzhezenyangdeluoji？

如果从BAT核心业务的原点看，腾讯倚重人与人的沟通，阿里巴巴侧重商业形态的构建，而百度从一开始就该一个技术解决方案的提供商，因此基因上决定了百度就更适合作为一家提供高技术支持的服务方，而不该是简单粗暴的流量变现。

erkuangjisuanhealadingjihuadewugongerfan，yezhengshileyijiajishuqudongxinggongsisuonengzhenzhengzuodaodeshangyehua——juefeizhishijiandancubaodemaiguanggao，yinweirenxingyuanyuanluohouyuwomensuoyongyoudekexuejishu。tongli，yingweidazheiyangdegaojishugongsi，duanranbuhuiqunazhejishulaiganwabitebizheiyangyuchundegoudang。

2018nian，atdejiaozhuzai10nianbuyudewaibuhuanjingbianhuazhongkaishifashengfanying。batxiangjiyazhurengongzhineng、yunjisuanhexiangguanjishuhoushidesanjiagongsizhonghuitongyiqipaoxian，erbaidujinglileduofupanyutansuohousihuyehuiguilechuangyedechuxin。alirengongzhinengjiangyunjisuanyuqishangyedashujuxiangjiehe，tongguojiejuedianshang、wuliu、zaixiantuiguang、jinrong、chengshiguanli、yiliaodengduogeyingyongchangjing。tengxunrengongzhinengjiangyouxiyulefangleyigegaodian，erzaito byewufangmiantengxunzuijindeyicidadongzuozeshijiangrengongzhinengweihexindehuadongzongbuanzaileshanghai。

erbaidurengongzhinengyizidongjiashipingtaiapolloweihexin，yidueroscaozuoxitongzuoweirukou，jizhonghuoligongkechuxingyurichangshenghuolianggechangjing。

suoweitongxiangweijing，xiangxiangweizheng。jishudejingzhengzuizhongrengranyingyoujishulaijuedingshengfu。jishusuiranmeiyoujiazhiguan，danshijishuquekeyishixianyigejiazhiguan。

技术本该值得尊敬，技术理应值得信赖。