在房地产业遇冷的情况下，许多集成吊顶企业纷纷打价格战，这无疑进一步加剧了行业的竞争。由于集成吊顶新品开发投资巨大，设计研发过程漫长，所以新建中小型集成吊顶企业对新产品的开发心有余而力不足。大多数实力弱小的企业为了抢占市场份额，不断模仿、抄袭其他企业的新品，从而导致了集成吊顶行业产品同质化现象不断加剧。如何解决这一问题，已经成为门企的燃眉之急。
集成吊顶行业产品同质化现象严重
rujin，jichengdiaodingxingyechanpintongzhihuaxianxiangyijiaoweiyanzhong。youxiechanpinchuquzuogongzhiwai，jihukanbuchurenhechabie。zaizheizhongqingkuangxia，mouxieqiyeweileqiangduokehu，dadajiagezhan，shidezhenggexingyedelirunyuelaiyuebo，jingzhengriyijilie，jichengdiaodingxingyedeshengjizhilujubuweijian。
zaixiaofeiyuelaiyuegexinghuadeshidai，meiyouchuangxinliniandechanpinyinanyimanzudazhongdexuqiu。rujin，zaijichengdiaodingshichangshang，dabufenchanpindekuanshi、yanse、yongcaiyijizuogongdoujiaoweixiangsi。zaidimideqingkuangxia，jichengdiaodingshichangyiwufaxiaohuadaliangtongzhichanpin。
jichengdiaodingxingyetongzhihuaxianxiangyanzhongdeyuanyinyousan：yishishanzhaiqiyewushishichangzhixu，toujiquqiao；ershipinpaiqiyemanzuyuxianyoudepinpaizhimingduheqiyeguimo，busijinqu；sanshimouxieqiyehejingxiaoshangdanchunyikaojiagezhanyingduixiaoliangxiahua，shouduanguoyujiandanhecubao。
jinnian，youyufangdichandiaokongzhengcechixucongjin、gezhongjingyingchengbenbuduanzengjia，jichengdiaodingxingyedeshichangxingshibiwangniangengweiyanjun。yifangmian，shichangdexiaohuanengliyijingquyubaohe；lingyifangmian，yintongzhihuaxianxiangyanzhong，chanpindegengxinsudufanghuan，xuduojingxiaoshangchuxianchanpinjiyawenti，yixiejingyingbushandeqiyezemianlindaobi。
从营销差异化着手实现集成吊顶品牌创新
yuxuduoxinxingxingyexiangtong，woguojichengdiaodingxingyedechanpinzizhuyanfagongzuobingmeiyoushoudaozugouzhongshi，daozhichanpintongzhihua、exingjingzhengbuduan。jichengdiaodingqiyeyaofazhan，zhiyoutongguochuangxincainengzhaodaotupokou，yingdeshangji。yibanlaishuo，chuangxinzhuyaobaokuochanpinchuangxinheyingxiaochuangxinlianggefangmian。chanpinchuangxinyouyuxuyaotourudaliangdezijin，duishiliruoxiaodeqiyelaishuo，nandujiaoda。danshiyizhongxindeyingxiaofangshi——chayihuayingxiaoquekeyiweichuyukunjingdezhongxiaojichengdiaodingqiyedailaiyisishuguang。
shouxian，tuiguangduixiangchayihua。tuiguangjiushixiangxiaofeizhechuanbo，genxiaofeizhegoutong。tuiguangyaojiejuedeshi“shuoshenme”、“hesheishuo”dewenti。
“shuoshenme”jiushiyaozongjietilianchuchanpinmaidian，jishichanpintesebutuchu，yeyaochuangzaochumaidian，yongguanggaochuangyijiangmaidianbiaodachulai；“hesheishuo”zeshizhenduibutongderenquntuixiaobutongdechanpin。ruxianglaoniankehujieshaogudianshishangdejichengdiaoding，xiangnianqingkehutuixiaogexingzhangyang、teliduxingdejichengdiaoding。qiyeruguonengmoqingxiaofeizhedexuqiu，zaijinxingchayihuatuixiao，xiaoguoyidingfeitongfanxiang。
qici，xiaoshouqudaochayihua。qudaoshichanpinyuxiaofeizhejiechudeqiaoliang。qudaozaijichengdiaodingchanpindexiaoshouzhongqizhefeichangzhongyaodezuoyong。muqian，dabufennenggoucunhuoxialaideqiyehejingxiaoshang，doujingguoleduociqudaobiange，xingchengleduyoudequdaochayihualuxian。yingxiaochayihuamoshidegoujianxuyaoqiyehejingxiaoshanghuxiangpeihe。zhaobudaoqudao，xiaofeizhejiujiechubudaochanpin;xuanchuangongshibunengdaodalingshoudian，jingxiaoshangdexiaoshourenwuyebukenengwancheng。yikaodanfangdeqiangshiquhuoqujingzhengyoushizaimuqiandeshichanghuanjingxiayijingyuelaiyuenan。genjuzishenchanpintedianshixingchayihuayingxiaodeqiye，gengrongyijiejuechanpintongzhihuawenti。
发掘自身优势规避价格战
yangelaishuo，chanpinjiagedechayihua，yeshiyingxiaochayihuadeyizhong。zaishichangjingzhengyufajiliedeqingkuangxia，qiyewangwanghuitiaoru“jiagezhan”deguaiquan，tongguopinjiagelaicujinxiaoshou，danqijieguoqueshideqifan。“jiagezhan”shidechanpindezhiliangyuelaiyuecha、lirunyeyuelaiyuedi。
neime，ruhetiaochu“jiagezhan”deguaiquan，shixianjiagedechayihua?jiagedechayihuashiyingxiaochayihuazhongzuijiandande、yeshijishuhanliangzuidideyigeyingxiaocelve，danqueyuchanpinzhiliang、pinpaizhimingdudengfangmianxiangguanlian。jiangjia、da“jiagezhan”shiqiyezaibibudeyideshihoucaishiyongde。exingdejiagezhanhuibaqiyetuodaolinglirundebianyuan。yinci，qiyeyaoshengcun，bixuyikaozishenyoushi，tiaochujiagezhandenizhao。
qiyedeyoushishichaoyueduishoudeliqi。suoweiyoushi，jiushikehuyouxuqiudanjingzhengduishouzuobudaode，huozhezuobuhaode。meigeqiyedouhuijuyouyidingdeyoushi，erfaxianyoushiduiyuqiyedeyingxiaohuodongyiyizhongda。rudabufenkehudourenkeyigeqiyedefuwu，neimeketigongyouzhifuwujiushizheigeqiyedeyoushi。youzhichanpindegaojiageyibandounengbeixiaofeizhejieshou。qiyeyaoxiangchaoyuejingzhengzhe，suzaozishenyoushi，jiuxuyaozhaochuduishoudebuzu，congchanpin、zhiliang、fuwu、jishu、pinpaidengfangmianrushou，dazaozishenyoushi。
shishishang，shixianyingxiaochayihuabingfeiyishi。zhongguojichengdiaodingqiyezhiyoujiadajishuchuangxin，buduanyanfaxinpin，shixianchanpindechayihua，cainengshixianyingxiaochayihua，huodegengdadeshichangkongjian。
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