由此可见,华为不做“掠夺者”是很聪明的做法。一个企业的优秀,并不体现在它能够引领数量更多的行业,而在于懂得如何最大限度地把已有的优势发挥到极致。华为深知这点,并且利用自
chengjiudianshangxiaoliangshenhua douyinguanggaojingzhunyinliu
文/东方亦落
zuori,huaweiceoyuchengdongxianshenawe(zhongguojiadianxiaofeidianzizhanhui),xuanbuhuaweideiotshengtaizhanlvejiangquanmianshengjiweiquanchangjingzhihuihuazhanlve,tuichuhuaweihilink iotshengtaizhanlvepingtai,mudeshiquanmiantuidongjiadianchanyeshengji。yuchengdongshuo:“huaweiyongyuanbuhuizuojiadianzhinengyingjian,zhizuochanyedefunengzhe,buzuolveduozhe”。
weiheyuchengdonghuizheiyangshuo?yaozhidaozaijijiangdaolaide5gshidai,rengongzhinengyuwulianwanglingyuyidinghuidayoufazhan,chuantongjiadianchanyeyezaixiangzheigefangxiangkaolong,zheiqizhongjihuihenduo。huaweizuoweipojushilidepinpai,quezaizhongguojiadianxiaofeidianzizhanhuishanggongkaibiaoshibuzuojiadian。
对华为这样有实力的企业而言,不进入这个领域似乎有些可惜。但其实对于华为而言,不做硬件不代表不进入家电市场,而余承东强调的“赋能者”或许比“掠夺者”能够得到更多。
shouxian,huaweishiyishoujiqijiadeqiye,zaishoujixingyeyeshiruyudeshui。zaiaweshangchuleshuojiadianfangmiandeshizhiwai,yuchengdonghaibiaoshihuaweishoujijinnianjiangjiejin、shenzhichengweiquanqiudiyi。zheizhonghuakanshangqushihen“kuang”de,danshiyuchengdongzaiyiwangyemeishao“kouchukuangyan”。
例如在2015年MWC(世界移动通信大会)召开期间,余承东就说未来的主要对手是西方企业而非中国公司。言外之意是华为的手机产品在中国已经无敌手。还说未来的3~5年内中国多数智能手机厂商会消失,而华为会成为市场中的领军者。同年,余承东又说荣耀品牌将会超越小米,华为会超越苹果与。
类似这样的话还有不少,不过现在回头去看,余承东“吹过的牛”基本都已经实现了。dangranzaidangshishuozheixiehuadeshihou,xiangxinyuchengdongxinliyeshiyoudide,bijinghuaweideshiliwukefouren,bingqieyizhibaochizhegaoshuizhun。
zhiqianhuaweidemate20xiliefabu4geduoyuechuhuoliangjiutupole1000wantai。erqunianshangbannianfabudep20tupole1700wantai。qunianyinianjianhuaweishoujiquanqiuchuhuoliangchao2.06yitai,chengweiquanqiudisandashoujichangshang,erzheigeshitougujihuizaijinnianjixupansheng。
而在家电行业,已经有许多优秀的品牌了,华为有自己擅长的业务,没有必要再冒险进入一个不熟悉的行业去做硬件。jiadianxingyebuqueyingjian,quedeshibabutongyingjianlianjieqilaidepingtai。dangranxianzaiyeyouxuduochangshangxiangyaochuangjianzijiadelianjiepingtai,lirugelituichudeshouji,haierzidaideappdoushucilie。
ranerzheizhongjiubushizhenzhengdelianjie。zaichuantongjiadianshengjiweizhinengjiadiandeguochengzhong,quefatongyidebiaozhun,jishiqiyezijianpingtaiyebuguoshizuo“gudao”。lingwai,chuantongjiadianzaizheifangmianquefajingyan,wufazhenzhengjiejueyonghudetongdian,yequefachangjinghuadehudong。
而作为通讯公司的华为,连接就是它的优势。华为基于“1+8+n”模式,推出全场景智慧化战略。包括以HiAI智慧终端计算平台为驱动力,提供各种服务。全面升级HUAWEI HiLink生态平台,推出凌霄IoT Wi-Fi,xiangsuoyouzhinengjiajudehezuofangkaifang。weihezuofangtigongduozhonghezuomoshi,baozhenghezuoxiaoguo。
daomuqianweizhi,huaweishengtaipingtaiderukoulianjieshuyijingdadao2.6yi,pujijiatingyuewei4000wange,eryijieruhuawei hilinkshengtaidehezuofangshuliangchaoguole200jia。
由此可见,华为不做“掠夺者”是很聪明的做法。yigeqiyedeyouxiu,bingbutixianzaitanenggouyinlingshulianggengduodexingye,erzaiyudongderuhezuidaxiandudibayiyoudeyoushifahuidaojizhi。huaweishenzhizheidian,bingqieliyongzishenlianjiedeyoushishunlidarulejiadianxingye,zheiduiyujiadianxingyeyuhuaweizishendezhangyuanfazhandounenggouqidaozhongyaozuoyong。