上一篇：电脑音响什么牌子最好
文|王垚
yourenshuozhongnianrendebengkui，doushicongjieqiankaishide，yebujinran，youxieshihouyeshicongshitaikaishide。
“mijiu”defabuhuiganggangjieshu，huangzhangbianzaishequzhiyan“jianguanlegaobuqilai，jianrenjianjijianxingye”。suirantabenrenhenkuaijiumiaoshanlezheitiaobutaihexiedeyanlun，ranershuochuqudehuajiuxiangshikaigongdejian，nayouneimerongyijiushouhuiqude？
dangyigerenkaikoubitijixiangdangnianshi，shuomingtakaishilaole，laodexuyaoyongguoqudehuihuanglaiyanshidangxiajiongpo；dangyigerenkaishidissjingzhengduishoushi，shuomingtakaishijile，jidexuyaoyongzheizhongfangshilaiyangaidangxiadexianzhuang。
gangguobuhuozhiniandehuangzhangsihuzhendekaishijile。
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jianglishideshizhongxiangqianbohuishinian，neishigenuojiyachengbatianxia，pingguoshangweijueqi，guochanshoujishichanghaishixiaohuadaimingcideshidai。neishimeizushoujicengbeixiaofeizhejiyuleguochanshoujijueqidexiwang，neishihuangzhangdebangongshilihaizhuanmenweileijundongzhezuiaihedekele。
dangchuhuangzhangkeyiheleijuncongrongbupodiyiciyouyicitanqishoujiweilaidefazhanqushi，shiyinweimeizushoujiderexiao；erxianzaihuangzhangzhiyinyoushangdeyichangfabuhuibianbailesiwen，zeshiyinweimeizushoujijinjinianlaidelengyu。
2018nianduiyumeizushoujilaishuodequeshishuinideyinian，genjuidczuixinfabude2018nianzhongguoshoujishichangbaogaoxianshi，meizushoujishouchule4.05wantai，jinzhanzhenggeshichangde1%，jiao17niangengshitongbixiajiangle79%。cengjingbangshangyoumingdeguochanpinpairujinlunluodaoothersyilanguranlingrenxixu，queyezaiqinglizhizhong。
huangzhangzuichuweimeizuzhidingdezhanlveshixiaoermei，2014nianzhiqiansuoyoumeizuzaishejishangyedoubingchizhezheiyilinian，zheiyisixiangqichuweimeizuyingxialebushaozhongshide“meiyou”，queyechengweiqihoulaifazhanzhuangdadezhigu。
zaiguochanshoujiganggangqibubaihuaqifangdeniandai，shichangguizebingweimingque，xiaoermeidegongsiyenengzhanjuyidingdeshichangkongjian，shenzhihuodeyoushengyouse。ranerdangshichangzhujianwendingxialaizhihou，shimianshangdeshoujibianzhujianquyutongzhihua，xiaoermeidemeizujiubudebuqumianduilianggezhimingdewenti：
qiyi，waiguanyuzhongbutongdeshoujikenenghuibeirenweibufuhefusidezhuliushenmei，yinerbeixiaofeizhesuopaoqi；qier，waiguanxiangtongdeqingkuangxia，meiyouhuayuquandexiaochangjiuzhinengqupinjiagepincanshu，zheiyedaozhilemeizubudebuzaigediaoyuxingjiabizhongerxuanqiyi。
zaimingweixingjiabidezheipianzhanchangshang，taxuyaomianduideshiqianxinzuanyancidaoduoniandexiaomi，yijinglingyigeshiliqiangjingdetiaozhanzherongyao。qichu，weilebaocunmeizudepinpaijiazhi，meilanzuoweidulidepinpaibeifenlichulaizhuangongqianyuanjishichang，ranerlianxufabudejikuanjixingbingwuyikuandachengyuqi，zaijinglilejiweishibaide“jihaizhanshu”zhihou，zuizhonganrantuichang。
budeyizhixia，huangzhangbudebukandiaomeilan，jiangqiyumeizuzaicihebing，gaocengyezhongxindingwei，yuanbenfuzemeilandelinanzuohuilexiaoshou，gongsineibuyekaishijingjianrenyuan。buguomeizuquebuhuizheimeqingyidifangqixingjiabizheitiaolu，zhibuguozheiyici，huanzuoyouzaicichushandehuangzhangqinziwanqixiuzishangzhen。
neishidehuangzhangbingbuji，bijingduiyubukeqideweilai，tarengjiumanhuaizhexinxin——xiaominengzuohaode，zuoweixiaomilaoshidemeizu，meiliyouzuobuhao。
然而事实证明性价比也并不是那么好做的，极致性价比的苦也只有切身体会之后才知道。
02
ruguoshuoxianqianhuangzhangyizhizaichangshishuiwen，neimemeizu16defabu，biaozhizhemeizuchedizoushanglejizhixingjiabizheitiaodaolu。xianzaikanlai，zheiyangdejudonggengxiangshiyinzhenzhike，shenzhidandancongzhikedejiaodushanglaishuoyezhishibeishuichexin。
congcanshushanglaikan，meizu16queshishiyikuanyouxiudejixing，wulunshizaixiangji、pingmu、xingneng、waiguan、xijiedamoshangjunkequankedian，wanquanbuxunseyuxiaomideshangyikuanshuziqijian，yeshiqizhuyaodejingzhengduishouxiaomi8，jinjindichuyikuaideshoujiagengbiaozhizheqixiangxiaomizaixingjiabidezhanchangshangquanmiankaizhandejuexin。
meizu16hexiaomi8zaidanjidexingjiabishangdeduijueshangqueshishiyingle，ranerdanchangzhandoubingbunengjuedingzhengchangzhanyidezouxiang，zaigenggaoyicengdezhanlvejiaodushang，meizushudeyitahutu——meizu16jiuxiangshizaibingrugaohuangzhijizuihoutouzhiyicishengminglidexingfenji，erxiaomi8caishizhenzhengduizhengxiayaogenchubingzaodeliangfang。
congtigaochuhuoliang、zengjiagongsiyingxiaoyulirun、gaishangongsichanpinjiegoudejiaodulaishuo，“shibai”dexiaomi8shijiweichenggongde：jujiguangdashujuxianshi，2017nianq2，xiaomizaizhongguoshichangdechanpinjiegoubingchengbushangjiankang，qizhong2000yuan～2999yuanjiagequjiandeshoujichuhuoliangzhanbijinwei8.9%，er3000yuan～4000yuanjiagequjiandeshoujizhanbizegengdi，zhiyou1.7%。
ranerdengdao2018nianq2,zheiliangxiangzhanbifenbieshangshengdaole17.9%yu3.2%，dangnianwuyuefenfaxingdexiaomi8suiranzhizaierjiduyouyigeyuedexiaoshouqi，queduixiaomizishenchanpinjiegoudegailiangqidaolezhiguanzhongyaodezuoyong，liangyaozhichengdangzhiwukui。
相比之下，魅族16需要改善的主要问题有两个：一是魅族手机持续下滑的出货量导致的低市场占有率，二是因为魅族pro7和魅族15的惨败，带来的资金压力和彻底崩溃的线下渠道。
zheikuanjixingcengbeijiyuhouwang，kexianshiwangwangshiyuyuanwei。meizu16zifabuqibianyizhilongzhaozaiquehuoduanhuodeyinyunxia，jibianshiquankuanyuyuedeyonghuyexuyaodengdaiyigeyuezhijiu。xianhuoyizhiyilaidoushihengliangyikuanxinjidezhongyaozhibiao，lianchongzudexianhuodouwufabaozheng，youhetanyixiaoliangdaidongmeizushoujizhengtichuhuoliangdeshangzhang，chixuzoudideshichangzhanyoulvbianshizuiweizhiguandedaan。
zhiyuhuoqugaoelirunhedatongxianxiaqudaodemubiaogengshinanshangjianan。
guanyuzhuiqiuxingjiabidemeizu16huangzhangzijiyecengzhiyanbuhui，shibuzenmezhengqiande。qiaqiawuloutianfenglianyeyu，shifengshichanghuanjingbodongdaozhiyuanqijianjiageyesuizhishangzhang，buzenmezhengqianyechedibianchenglebuzhengqian。eryigelirunjididexiaoliangyebugaodeshouji，youzennengshoudaoxianxiajingxiaoshangyufenxiaoshangdeqinglaini？
keyishuomeizu16zuidadechenggongjiushiyigaochaodexingjiabi，weimeizuzaiwangluoshangyingdeleyigelianghaodekoubei，weihouxudexinjixingdelveweizhangjiapudiandaolueryi。rangangadeshi，bujinshilianggejixujiejuedeyanjunwentibeiyuanfengbudongdiliuzaileneili，zaixingjiabilingyuyongganchangshidemeizu16haiweimeizudailejixindewenti：
shouxian，meizu16chedijianghuangzhangbangshanglejizhixingjiabideshizijiashang，xuanzejizhixingjiabikenenghuidailaihaodekoubei，ranerzaifangqizhishibiranhuidailaikoubeidebengpan。erqieyidandingxialegeju，neimejiuzhinengzaizheitiaolushangyuezouyueyuan，zaiyewufachongjigaoduan。
wulunshiqianzhehaishihouzhe，zaifabuhuishanggongbujiageshijucubuandeleijunjiushigezuiwanmeidelizi。dachangzhuanxingdouyaomaorucidadefengxian，rijianshiweidemeizuyezhinengzaizheitiaolushangzoudaoheile。
qici，meizu16deshishiyijingzhengming，jizhixingjiabijianghuijimeizudailaibeihuodenanti，yijiwuxianbeixueruodekangfengxiannenglihejihubengpandexianxiaqudao，rangqibenjiuqianchuangbaikongdeqiantuzaimengyicengyinying。
wulunnengbunengjiejue，zheixiewentidouzhudingyaoluozaimeizudexinji16sshenshang。nengjiejuezezhonghuoshengji，bunengzejixuchenlun，zuizhongyanmeizaiyipianhonghaizhizhong。zaizheiyangjinhuyubeishuiyizhandefenweizhixia，huangzhangbudebuweixinjixing16sdeweilaierjiaolv，takaishijile。erjiangzheizhongjiaojituixiangdingfengde，zhengshizuixinfabudexiaomi9。
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xianqianleijunzaiweibochengxiaomijianghuichongjigaoduan，yixilieyurerangdaduoshurenduixiaomi9dejiageyucezaile3299，zhongguizhongjudezhonggaoduandingjia。
xiaofeizhemenziranbuleyijiandaochanpinjiagedeshangzhang，yincizaochengleqiangliedefandan，danduiyutongweichangshangdehuangzhanglaishuoquewuyishiyigezhongdadelihaoxiaoxi——zheijiuyiweizhebushouxingjiabishufuxiaomijianghuifangqi2000yuan～2999yuanjiaweideshichang，shaoleyiweizhongyaojingzhengduishou，meizuxinjixingshibijiangyongyougengduojihui。
然而冰冷的现实却未能如将希望寄托在对手身上的黄章所愿。
最低定价2999的小米不仅配置优越，还“不忘初心”，临冲击高端市场的最后时刻还是做了一次“价格屠夫”。和抱着“他强任他强”心态的苹果、qijian、huaweiqijiandenggaoduanjixingxiangbi，suoshouchongjizuishendeqiaqiashimeizuzheileizhongdiduanzhudaxingjiabideshouji。
2999dedingjiaxianranhuiduihaiweishangshidemeizu16sdedingjia，zaochengjidayingxiang——meizu16keyihexiaomi8jinxingcanliedesisha，danxinkuan16syoulemeizu16zhejideqianchezhijian，qishouyaomubiaobiranyingshihuodelirunyijiejuemeizuderanmeizhiji。danyou“mijiu”zhuyuzaiqian，16shaiweifashoushibianyijingchuzaileyigeshifengangadejingdi，jintuiweigu。
cong16smuqiansuopiludexinxilaikan，qichanpinxingnengduiyu“mijiu”laishuobingmeiyoujueduideyoushi。ruoshidingjiaguogao，meiyouguoyingdexinjishudezhichengxiahennanyijia，zaoyuhuatielujihushibiran——zaipeizhixiangtongdeqingkuangxia，genggaodexingjiabiyongyuanshixiaofeizhezuiyouxiandexuanze；ruodingjiayuxiaomixiangfangzewufabaozhenglirun，wanquanbufuhemeizujiyuyinglidexianzhuang。
bijingrujindemeizuhexiaomiyijirongyaozaoyijingbuzaitongyiqidianshang，xiaoliangdiezhibaiwantaidemeizudanjiyanfachengbenbirangaoyuxiaomi，zaijiagejingzhengshangbukenengcunzaiyoushi，jingguoqiansankuanjixingdeshibai，meizuyemeiyoupeibenzhuanyaohedeziben。
换而言之，魅族很难在这个价位做出比小米9更好的产品，也很难将更好的产品卖到这个价位。
lingyifangmian，xianjieduanzhengzaifashoudejiujixingmeizu16wulunshixiangjiaoyuxiaomi9，haishizhijiang500dexiaomi8yihuoshirongyaov20doumeiyourenheyoushi。xinji16syujisiyuefabu，dachengpiliangfashouyaodengdaowuyue，zaizheisangeyuedekongchuangqinei，meizunabuchurenheyikuanyoujingzhenglidejixing，yijingjiejinchengbenjiagedemeizu16gengshijiangwukejiang。
keyishuoleijunshoujia2999yuande“mijiu”jihuduzhulemeizudesuoyouchulu，yuqishuojiagedishanghailexingye，burushuoshanghailemeizugengweitieqie，huangzhangdexinqinghuirucijiaojiyejiubunanlijiele。
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shishishang，huangzhangdezheijuhuagujizaiwushuyoushangxinlizaoyijingbeishuolewushubian，buguozhiyoutadiyicigongkaishuolechulaieryi——zaizheipianhonghaizhong，shoujishichangdejingzhengzaoyijingjizhongzailejidajutouzhijian。
2019nian，shoujixingyezaoyijingburulexiabanchang，mataixiaoyingyuefamingxian。genjuidcshujuxianshi，shouhongguanjingjizengsuxiaxing，xiaofeizhehuanjizhouqilazhang，suipianhuazhinengzhongduanfenliudengyinsuxietongyingxiang，2018quannianzhongguoshoujishichangchuhuoliangtongbixiahua10%。
gengzhimingdeshi，napashizheibuduanweisuodeshichangyezhujianbeiqianwujiadachangshangsuozhanju，liujichuxianzaiothersyilanzhongdexiaochangshangmendeshengcunkongjianbuduanbeiyasuo。
erqieyouxieshihouxianshiwangwangbishujuxiandegengjiacanku，bujinjinshimeizu，othersyilanzhongjihusuoyoudechangshangdoubuhaoguo：guoqudeyinianzhongjinli、chuizi、leshi、geliyijinganrantuichang，meitujiangshoujiyewuchushoujixiaomi，haihuozhedenubiyazelianniankuisun，zhongxing、lianxiangshoujizaiguoneishichangdecunzaiganyerijianxibo。
dachaotuiqu，caizhidaosheizailuoyong。zaicankudexianshimianqian，henduoshoujichangshangdangchuhuaichuaideneixiemengxiangyuyuanfang，rujindoubianchengleyanqiandegouqie，zheiyeshishichangfazhandebiranxuanze。muqianshoujiyingjiandechuangxinzaoyudaopingjing，jishuchuangxinmenjianbiangao，chayihuashichangkongjianyouxian，zheiyouliyudapinpaifazhan，danxiaopinpaizhudingzhinengaihao。
keyiyujiandaodeshi，2019nianjiangyougengduozhongxiaopinpaituichu，gongyingliandehexinziyuanyexiangdapinpaiqingxie，huangzhangdemeizuxianranbushuyuhouzhe。
zairucikunjingzhongyebingfeibucunzaicunhuoxialaidexiaochangshang，dangranzheiyexuyaogepingbenshi：chuanyin、yijiazhuanzhuhaiwaishichang，bingzhanjuleyidingfene；heimeidengchangshangfenfenkaishikuajie，shezuqiche、dianshidengchanye。
chuhai、kuajie，liangxiangzhuyaoqiushengshouduanmeizudouyousuochangshi，ranerzhishiqianchangzhezhi，junmeiyoushenmemingxiandejianshu，zai2019nianli，meizudezhuangkuangzhihuibixianzaigengjiaweiji。
手机市场基本目前尘埃落定，或许魅族还有最后一丝机会，但时代已经不同，即使焦急的黄章依旧充满雄心壮志，重整河山恐怕已经有心无力，毕竟魅族已经不是以前的魅族了。