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撰文|今晚财讯 杨一
李宽(化名)zaijigeyueqianjueding,jiangzijizaibeijingchuangbanle4niandeshouyougongsilibudao50mingyuangong,caidiaoyiban。
“yangbuqile。”tashuo。
zaicengjingde“shouyouzhicheng”chengdou,ju《fengmianxinwen》baodao,xianzaizheilijinshengxia400duojiashouyougongsi,qiezhuyaoyishijigechengyuandexiaoxingyanfatuanduiweizhu。erzai2012niandedianfengshiqi,youchaoguo1000jiayouxigongsizaichengdouluohu。
youxileideshangshigongsi,yezai2018nianjinglileduanyashixiahua。juwindzixun2018nian9yuedeshuju,52jiaguoneiyouxishangshigongsizhong,you45jiagujiaxiahua,qizhong38jiadiefuchaoguo20%。
2018nian12yue5ri,yangshicaijingpindaoteyizuoleyiqibaodaocheng,muqiandeshangshiyouxiqiyehezhongxiaoyouxichuangyegongsizhong,jinbanshuchuxianleyingshouxiahua。
“2018nian,womenbushinan,ershibaonan。”likuanbukentoulugongsimuqiandejingyingqingkuang,danduiyu2018niandeyingshou,tayongleyige“can”zilaixingrong。
caiyuandejihuazuochuhou,tameiyoutijishenmebuchangyuangonghegongsiweilaidehua,“xiannengzhuanqianlezaishuo。”
youxixingyejinruhandong,shiyu2018nian3yue。bishi,guoneiyouxibanhaozantingfafang,danbingweitongzhizantingdeqixian。cong3yueyizhidao12yuedi,shichangzhongmeiyourenheyigexinyouxihuopi。2018nian6yuechu,youxibeianrukouyequanmianguanbi。
duiyuyouxixingyeyouqishishouyoueryan,duoshuyouxibenshenshimianfeide。eryouxineiwanjiafufeigoumaidaojuhejinbideng,zechengweineigou。genjuguiding,zhiyouhuodebanhaodeyouxi,caikeyiyongyouneigouquanxianhejinxingshangyehuayunying。
meiyoubanhao,youxijiubunengshangxianshoufei,zhinengbuduandimianfeigongce。jishishidarede《juediqiusheng》,qizhongyemeiyou“kejin”rukou。tengxunzongcailiuchipingcengduiciwunaidibiaoshi,“yidanshenpizhongxinkaishi,tengxunjiangjinquanliwei《juediqiusheng》shouyouzhengqudaoshangyehuaxuke。”
yinci,banhaotingzhifafangyejiuyiweizhe,daliangyouxigongsideyitiaozhuyaoshouruqudaojiuciqieduan。
yuanbenrenkouhongliyijingliushideyouxixingye,zaiguodongdezhuangtaizhong,bufengongsixianjinliubuzu、quefayinglinenglidengwenti,yemanmanfuchushuimian。
寒冬众生相
王青(化名)hezijidailingdejimingdixiong,zaiyiyezhijianshiyele。
tamensuozaideshouyougongsiyongyoushangbaimingyuangong,guimoyaobilikuandedashanghenduo。danshidangyingtingle9geyuehou,gongsigaocenghaishijueding,kandiaosuoyouhaimeinadaobanhaodexiangmu。
biqidanxinzijirihoudeshengji,wangqingjuede,gengduibuqiyizhijingjingyeyedexiashu,“zainianguanlailinqian,beiyiguoduanle。”
youxigongsideshichangdangaoyijingbeidachangzhanjulezhuyaobufen。zhongxiaoxingtuanduiweileshengcun,youhenduochengzhe2015nianzuoyouzibendedongfeng,xiangchengbendi、zhouqiduandeduliyouxizhuanxing。
danshi,tamendeshengcunzhuangkuangyerengranqianjia。“youdeshizuochuyikuanyouxiquenabudaoqian;dabufentuanduishichanpinzhizuodaoyiban,jiuwanle。”chengdouyiweiduliyouxituanduichuangshirendui《jinwancaixun》shuo。
guoneizhongxiaoyouxigongsimenzhiqianyijingjibenshiyinglezheiyangdeshangyemoshi:kuaisukaifaxinpin,gaozhouzhuansudu、duanzhouqishixianshangyehua。erqianyikuanchanpinbianxiandedaoluyidanshoudaozuai,xiayikuanchanpindekaifajiuwuyiweiji。
weilebianxian,banhaomaimaidehuichanshichangsuizhichuxian。juyeneirenshitoulu,zai2018nianniandiqian,zheizhongsixiamaimaidebanhao,jiageyijingcong10wanyuanzuoyouchaodaolejinbaiwan。duizhongxiaoyouxigongsieryan,wuyiyuxueshangjiashuang。
杭州某手游公司的技术总监陈璐(化名)zhuyidao,cong2018nianxiabanniankaishi,tashoudaodejianlishuliangyoulemingxiandezengjia。tongshi,shenbianyouxiquanzideyouxiepengyou,yijingkaishiyuanliyouxixingye,zhuanxingdaolehulianwangxingyequzuoyingyongkaifa。
chenluduicibingbuyiwai。zaitakanlai,zuoshangyeyouxiheduliyouxideyouxiugongsibenlaijiuxique,“xiaotuanduijishugenbengenbushang,zheiyiliangnian,sidechabuduole。”
youxizhoubianchanyeyebeihandongxijuan。
2018nian12yuechu,zuoweiyouxifenfadezhibopingtai——douyujinjicaiyuan70duoren,shejishenzhenfengongsidezhenggehaiwaishichangtuandui。
zaizhichangshejiaopingtaimaimaishang,youbaoliaocheng,douyushenzhenfengongsideyuangong“meiyoushoudaoshumiantongzhi,koutoucaiyuan”。ju《fenghuangkeji》baodao,youyuangongbiaoshi,zijiruzhidouyushenzhenbudaoyigeyue,maifangmeiduojiu,qizihaizaidaiye,danshiye“bibudeyiqianshuleziyuanlizhixieyi”。erzai12yue4rizhongwuzhiqian,douyushenzhenbangongshihaiyiqieruchang,shenzhidangtianhaiyouqiuzhizhelaimianshi。
douyuguanfanghuiyingcheng,zheishi“zhengchangdeneibudiaozheng”。
danshi,zuoweiyouxifenfaheyingxiaozhuyaoqudaodeyouxizhiboxingye,zai2018nianxianranrizibingbuhaoguo。
2018nian10yue,chuyuzhibolingyudiertiduidequanminzhibo“qianxinshijian”xijuanwangluo,qipingtaizhuboheyunyingmenfenfenzaiweibodengshejiaomeitishangtaoyaoqianxin,chengqiyi“tuoqian9geyuegongzibufa”。
erduiyuzheixiechuanyan,wulunshipingtaiguanbohaishiceodoumeiyoujinxingrenhehuiying。youwangyoushiditanfangshangchuanshipinxianshi,quanminzhiboshanghaibangongshiyijingrenquloukong。11yue,quanminzhuboguanwangguanbi,zhengshixuangaochuju。
地主家也没有余粮
youxicengjingbeirenweishihulianwanglingyu“zhuanqian”dedaimingci。dancongyidanshengqi,tayezaidaizhedaodedejiasuoqiwu。
jingguoleqianliangniandebaofashizengzhanghezibendehuore,youxixingyekaishizoudaolelengjingqi,bingyaomianduiriquyangedejianguan。
genjuairuizixundeshuju,jiezhidao2018nianyijidu,tengxunyouxihewangyiyouxiliangjiadeyewuzhanjuleguoneiwangluoyouxishichangfenede69.3%。
danjishishidachang,rizitongyangbuhaoguo。
tengxunzai2018niankaishizaoyuyixilie“changshuai”deshengyin。youxiyewudepiruan,chengweichangshuaidezuizhuyaoyuanyin。
2018nianq2caibaozhong,tengxunzaoyule2013nianlaidediyicijidulirunxiahua。qizhong,zuoweiyingshouzhulideyouxiyewubiaoxianbururenyi:shouyouyewutongbizengzhangjinwei19%,quehuanbixiajiangle19%;duanyouyewushourutongbixiajiangle5%,huanbixiahuale8%;zongheyouxishourudezengzhang,zhiyou6%。
tengxunzhongbangyinrude《juediqiusheng》,zhijinrengmeiyourenheguoshendexiaoxi。erlingyikuantengxuncengfuyuhouwangdezhongtouxi《baoleizhiye》,caiganggangjinruceshijieduan。
8yue,tengxunzaiwegameyouxipingtaituichu《guaiwulieren:shijie》jin5tianhou,jiuzaoyulexiajia。
zaitengxun2018nianq3caibaozhong,wangluoyouxishourushoucichuxianlexiajiang,tongbixiahuale4%,wei258.13yiyuan;youxishouruzhanzongshourubiyexiajiangdaole32.03%,shi2015nianyilaidezuidizhi。
zaiwangyi2018nianq3caibaozhong,youxiyewuzhanzongyingshoudebiliyijingcongshanggejidude46%xiahuadaole42%;shouyouzhanyouxiyewuyingshoudebizhong,yetongbixiahuale6.7%。
2018年11月初,网上有传言称,网易盘古游戏室被整体裁员,除了部分项目外,“其他全部砍掉,并到雷火(网易另外一家游戏工作室)”。
panguyouxishichengliyu2011nian,cengjingtuichuguo《tianyu》dengzuopin。chenluzaizijidequanziliyetingdaolezheigexiaoxi,“dantingshuoguochenghaishihenwenhede。”
《jinwancaixun》xiangwangyifangmianqiuzheng,bingweidedaohuiying。
2019nian1yue2ri,zaiweibohemaimaishangyouxiaoxichuanchu,pangujieyuele10yuefafangofferdeyingjiebiyesheng。
《lanjingcaijing》cengbaodaocheng,juzhiqingrenshitoulu,pangujiangchengweileihuodeerjibumen,erhebingdezhuyaoyuanyinshi“xiangmubuzhuanqian”。
cengjing“buchaqian”deyouxigongsimen,fenfenguoqile“shoujin”derizi。
人还活着,钱没了
zaibanhaotingzhishenpizhiqian,“xianjinliubuzu”wentijiuyazailehenduoyouxigongsitoushang。duilikuanmeneryan,zuibuxingdeqingkuang,jiushi“renhaihuozhe,qianquemeile”。
likuandeyinxiangzhong,shuyushouyougongsizuihaodeneijinianyijingguoqule。2014nianzuoyou,zhengshishouyoudefengkouqi,tadegongsiyeshunfengshunshuidibanleqilai。jinguangangchenglishigongsilizhiyousiwugeren,danshihenrongyiyenengzuodaoyueliushuishangqianwanyuan。
dancongliangnianqian,tasuozaigongsideyingshoujiukaishizhubuxiajiang。zhidao2018nian,yingshouzhuangkuangdiedaolegudi。
suizheyidongliulianghonglizhujianliushi,youxiyonghuliangyezhengzhujianxiangtianhuabankaojin。juzhongguoyinshuxieyouxigongwei、jiamashujuheidclianhefabude《2017nianzhongguoyouxichanyebaogao》xianshi,2017niandezhongguoyouxiyonghuguimowei5.83yiren,tongbizengzhang3%,heshangyinianxiangbi,jinjinzengzhangle1700wanren。erzai2018nianshangbanniandebaogaoshujuzhong,guoneiyouxiyonghuguimojinwei5.3yiren。
genjujiguangdashujutongji,zai2018nianyinianzhong,shouyouxingyedeyonghuliang,zhengcongchunjiede6.13yirendedingdian,buduanxiajiangdaole10yuede5.27yi。
yuzhixiangduideshi,yikuanyouxideshengmingzhouqi,zhengzaikuaisusuoduan。pcban《juediqiusheng》zai2017nian3yuefaxing,xunsufengmiquanqiu,daole2018nian1yue,cengchuangzaolezaiyouxipingtaisteamshang323.6wanrentongshizaixiandejilu。dandaole11yue,zaixianrenshu,jinjinshengxiale40wanzuoyou。
但游戏开发的成本却并不低。陈璐告诉《今晚财讯》,游戏团队投入的成本大头:一是美术,二是人。一个50人左右的规模中等的团队,一款中等量级的MMO(大型多人在线)youxi,yiniandeyanfachengbendayuejiuyao1500wan-2000wanyuanzuoyou。erduiyujingpindechanpin,3000wan-4000wanyuanshijibendebiaozhun。
zheiqizhong,haimeiyoubaokuofaxingheyunyingdechengben。jiranyonghuzengzhangsuduyijingfanghuan,yaohuoquliuliang,jiuyaofuchugengdadechengben。
suizhehuokenandudeshangsheng,tongguoguanggaomailiangchengweiyouxigongsizengshoudezhongdian。genju2018nian8yueyidongshichangtuiguangpingtailiftofffabude《2018nianshouyoumailiangchengben》baogao,jiezhi2018nian5yue,jiyugaipingtaideneibushujufenxi,youxihuoquyonghudepingjunmeianzhuangchengbenwei3.75meiyuan,eranzhuangdaofufeidezhuanhualvjinwei13.4%,pingjunmeifufeiyonghuchengbenwei28.05meiyuan。
shangshiyouxiqiyemen,douzaichengshouzhelirunxiajiangdeyali。changyoude2018nianq3caibaoxianshi,wangluoyouxishouruwei9600wanmeiyuan,tongbixiajiangle28%。tianshenyulezefabuyejiyugaocheng,gongsiyuji2018nianquannianjingliruntongbixiajiang50%-100%。
jiejinyijiashouyoushangshigongsiderenshigaosu《jinwancaixun》,tamende“zijinlianyalihenzhong”。
duiyuzhongxiaoyouxigongsieryan,yidanmougechanpinshibai,jiushiwanjiebufudeshenyuan。dada“shanzhai”decabianqiu,cengjingshihenduozhongxiaoxingtuanduijieshengchengben、kuodaliuliangde“fabao”。《wangzherongyao》dehuobao,jiucengdaifeilefukexiangsibanbendezhongduogongsi。suizhetengxunyinru《juediqiusheng》dejihuashouzu,dachangmentuichuxinkuanyouxidoubulvweijian,zheixiegongsimenyesuizhibuzhisuocuo。
zaoxuenenglibuzudetongshi,zhongxiaoyouxigongsimenyaocongzibenshichangshanghuode“buxue”,nanduyeyijingriyijiada。guanzhuyouxixingyedezibenyijinglengjinglexialai。
dang《jinwancaixun》xiangyiweitouzirenwenqidangqiandeyouxixingyetouzishi,tafanwen:“xianzai?xianzaiyouxihaiyoushenmekekandema?”
努力求生
dachangmenkaishizhujiandiaozhengzijideyewubizhong,nulibaituo“youxigongsi”debiaoqian。
zai2018niangongkaibiaoshidiaozhengzuzhijiagou、xiangchanyehulianwangshengjizhihou,tengxunzaiq3caibaozhong,shoucigongkaileyunfuwushouru:2018nianqiansangejidutengxunyunshouru60yiyuan,disanjidushourutongbizengzhangchaoguoyibei。
tengxunyezhengzaidiaozhengyouxishourudejiegou。muqian,tengxunyezaixunqiudailineixieyijinghuodeshangyehuayunyingxukedeyouxi,jiangqinarutengxundeshourutixi。
zaiwangyide2018nianq3caibaozhong,youxiyewudediweiyezhujianbeidianshangsuotidai。disanjidu,wangyidianshangyewujingshourudadaole44.59yiyuan,tongbizengzhangle67%。
2018nian,igduode《yingxionglianmeng》s8guanjundegaoguang,zhaolianglezhenggeyouxixingye。zaiyouxilichanshengdedianjing,suizhezhibodexingqi,yeduguolezuichudefazhanjieduan,zoudaoleshengzhangqi。guoneidedianjingjulebuhezhuanyepeixuntuanduixingqi;dapidezhiyexuanshoushourukaishizouxiangwending。
daxingyouxigongsimen,yejingxiangjiangdianjingzuoweixiayigeyewuzhongxin。zai《yingxionglianmeng》shouhuoleshougeshijiesaiguanjunhou,tengxundui《wangzherongyao》saishidezanzhuguimo,yeyijiejindingjitiyusaishiguimo。
jurenwangluogaosu《jinwancaixun》,qizaijixukaifaheweihu“zhengtu”shi,lingwaiyigehexinip《qiuqiudazuozhan》yezaijixudianjinghuadetansuo,kaifayidongdianjingsaishi。juqitoulu,《qiuqiudazuozhan》yonghushuyipo4yi,gejisaishizhucexuanshouchaoguo5wan。jiexialai,《qiuqiudazuozhan》haijihuazaimanhua、dianying、yanshengpindengduogeweidutuijin,binghekendeji、tongyibinghongchadengxiaofeipinpaikaizhanhezuo。
zaibanhaoshenheguanbidejieduan,gerenzhutixiaoyouxikeyizhengchangfabu。bufenzhongxiaoyouxituandui,yexiangkaifachengbengengdi、diedaigengkuaisuhechenggonglvgaodechanpin,liruh5hexiaoyouxizhuanxing。
2018nian8yue,weixinxiaoyouxituanduifabuleyifenggongkaixinbiaoshi,zaixiaoyouxikaifang135tianhou,yijingcongzuichude17kuan,zengzhangdaolejiqiankuan。
genju《nanfangdoushibao》baodao,jiayuanyouxichuangshirentianzhongqiubiaoshi,“tiaoyitiao”dedahuo,ranggengduodeyouxirenyeyuanyiquchangshizheiyichangjing。“yiqianyikuanshouyouxuyaojishigerenyanfa1~2nian,touruzhishao500wan~1000wancainengzuochulai,xianzaiqibagechengxushihualeyigeyuejiuzuochuleliangkuanqingduxiaochengxuyouxi,erchengbenjinjinshijiwankuai。”
juyeneichuanyan,naikeweilezaiweixin“tiaoyitiao”xiaoyouxizhongzhirubiaoyou“nike react”deguanggaohezi,tourule2000wanyuan。danzheizhongnengli,xianranbushizhiyoushijigerendekaifatuanduinengjubeide。
dantayetoulu,zheileixiuxianxiaoyouxi,yiduan、ping、kuaiweizhu,zhuyaotongguoguanggaobianxian,gengjiakaoyantuanduidechengbenkongzhi、kaifasuduyijiqudaonengli。tatucao,“youdetuanduiyouxizuobuhao,quexiangyingzhuanguoqu。”
出海,出海
guoneiderizibuhaoguo。youxigongsimen,zhengzaijiangmuguangtouxianghaiwai。
genjusensor towershujuxianshi,tengxunde《juediqiusheng》haiwaiban《pubg mobile》zai2018nian11yuequanqiushichangyingshoudadao3250wanmeiyuan,huanbizengzhangle44%,muqiangaiyouxiquanqiuwanjialeijihuafeiyijingdadaole1.58yimeiyuan。
genjuwangyi2018nianq3caibao,qiyouxihaiwaishouruzhanyouxijingshourubili,yijingcongdierjidude5%shangshengdaole10%。
haiwai,bujinjinshidachanghedaxingmmoyouxidexiwangzhidi。
beijiguangchuangtougaojihehuorenwufenggaosu《jinwancaixun》,tazhuyidao,zaihaiwaifacebookdengpingtaishang,hegongjudexiazailiangxiajiangqushixiangdui,zhongqingduyouxidexiazailiangzhengzaichengxianshangshengdequshi。bingqie,haiwaiduizheileiyouxideguankonglidu,bingmeiyouneimeyange。
“xiuxianyouxigongjuhua,zaihaiwaiyijingshiyidaqushi。”wufengshuo。
dangran,chuhaibingfeishiyitiaotantu。
“youxichuhai,zhaoyangyeyouzhehenduodekengyaotang。”wufengshuo,“ruhepanduanzhongdiantouxiangnaxieguojiadeshichang;youxidewenhuashuxinghenalibijiaoqihe;ruhepinghengchengbenheshouyi;ruhexuanzeliangxingdetoufangpingtai;zaixiuxianyouxidaliangtongzhihuadejintian,yaoruhebaozhangzijidechayihuajingzheng,zheixiedoushixuyaogongsilaizuochupanduande。”
gengzhongyaodeshi,zaihaiwaimailiangdechengbentouru,tongyangyeshibibukeshaode。juyeneirenshitoulu,zaimeiguogetoufangpingtaishang,yaochongdaoqian20ming,dayueyexuyaotouru30wan-50wanmeiyuanzuoyou。
gengduodejihuiyezaiyouxichuhaidashixiabeiwajue。2018nian11yue,youxichuhaiyingxiaofuwupingtai“shiwanhudong”huodelebeijiguangchuangtoulingtoudepre-alunrongzi。tazhuyaomianduirihanyijidongnanyadengshichang,fuzhuchuhaidezhongqingduyouxizhizuogongsi,weitamentigonghaiwaitoufangdefaxing、yingxiaodengjiejuefangan。
guoneibanhaofafangyijianshuguang。danshenmeshihouyouxiyecainengzhonghuichuntian,haixuyaodengdai。duiyudabufenzhongxiaotuanduieryan,jiushijianchihuoxiaqu,dengdaoneiyitian。
likuandaizhe“xiananyang”dejuexin,jihuabagongsiyewuzhongxinzhuanxiangdongnanya。guoneicaiyuanhou,tajiangzaihaiwaizhaomudangdituandui。
“zhisishouguonei,haishisiluyitiao。”tashuo。
一切都晚了
2018nianzuihouyigegongzuori,hanfengzhongdeyouxixingye,zhongyuganshoudaoleyisinuanyi。
youxibanhaoshenhetingbaizhengzheng275tianhou,kaishiyoulesongdongjixiang。guangdianzongjuguanwangguachule2018nian12yuefenguochanwangluoyouxishenpixinxidebiaoge,fangchule80geyouxibanhao。
shoupiyouxibanhaomingdan,duoshuhualuoxiaochang,qizhongbingweibaohanyouxiyeliangdajutoutengxunhewangyiqixiadechanpin。
danshi,zheibingbuyiweizheyouxigongsimende“kurizi”yijingjieshu。
jinguanbanhaodezhamenfangsong,danshibanhaofafangdejiezouhezhengcehaishangweiminglang。juyingguo《jinrongshibao》baodao,muqiandengdaishenpideyouxichaoguo5000kuan。zhengge2018quannian,zonggongzhiyou2007geguochanwangyouhuopi。erzai2017nianquannian,gongyou9000geshouyouchanpinhuopi。
wangyouzongliangdiaokongheyouxijianguanriyiyangedequshi,yebingbuhuigaibian。2018nian12yue7ri,juyangshixinwenbaodao,“wangluoyouxidaodeweiyuanhui”yujinqichengli,bingduishoupi20kuancunzaidaodefengxiandewangluoyouxijinxinglepingyi。
“(商业游戏)nenggouzhuanqiandegongsi,benlaiyemeiduoshao。”yiweishouyougongsizongjiangaosu《jinwancaixun》,duizheixieyuanbenjiuzaikuisunxianshangzhengzhadegongsieryan,banhaowenti,wuyizhishiyadaoluotuodezuihouyigendaocao。
banhaokaizhadeshuguang,duidaliangyouxiqiye,youqishizhongxiaoxinggongsieryan,budaibiaozhenenggoujuedifengsheng。
erduiyuzhongduoyijinglichangdeyouxigongsiherenyuaneryan,zheigexiaoxi,yijinglaidetaiwanle。