本文来自微信公众号:雨眠随想
zheilianggeyuelai,vivoheoppoxiangjituichulenexhefind x,tongguodianjiyundongjigoulaiyinzangqianzhishexiangtoulaishixianquanmianping,jixujiumeishenmebianhuadezhinengshoujishejidailailebushaosaodong,guoneigemeitidebaodaoheruanwenyeputiangaididetuisongdaoxiaofeizheyanqian,“jingyan”、“gemingxing”、“weilaiqijian”、“heikeji”“liangchangainianji”demiaoshubujueyuer。zheiduanshijianshaoweijingxialaile,wolailixingyidianditaolunyixiazheizhongshejideyoulie。
创新的正面意义
shouxian,zheidequeshichuangxinde,youshixiannandudeshejifangan。ganyudapochangguierchangshichugedefangan,erbushimangmuzhuisuipingguo,duiyuguochanchangshanglaishuo,nannengkegui。zheihuicijiqitachangshangchangshichuangxin,duiyushoujishichangdeduoyanghuashiyijianhaoshi,shizhidezanyanghegulide。
qici,zhenquanmianpingshiyongqilaizaishijueshangdechongjili,dequebiqitashoujigao。jingzhidejixieyundongjigou,yexiandetingku。
zuihou,duiyuvivo、oppolaishuo,jishizheiliangkuanshoujibenshenmaibuletaiduoliang,guangpinpaiheprjiazhijiuyijingzhihuipiaojia。zaiyiqian,vivoheoppochulexianxiaqudaopudehao,guanggaodadeduo,zongxiaolianghengaowai,zaizhuliushichangbingmeiyoutaiduocunzaigan,chanpinhepinpaixingxiangdoumeiyoutaiduodeliangdian,gengduoshiyixieleisi“qianhouliangqianwan,zhaoliangnidemei”leidexiaomaidian,nandengdayazhitang。erzheicitongguozheizhongchanpinchuangxin,peiheguanggaoheguoneiwaimeitidexuanchuan,pinpaixingxiangshunjiantigao,rangdajiadouguamuxiangkan。
zheigejiazhishifeichanggaode,yeshidanchundezaqianguanggaosuomaibulaide,yezhengshivivoheoppoxiangyaojinjungaoduanshichang,tishengchanpinlirunlvsuobiyaode。
小米当年也用过这个办法。在其他大厂纷纷推出线上主打性价比的子品牌与小米正面竞争后,小米失去了差异化优势,生存空间越来越受挤压,日子很不好过。后来推出MIX系列,虽然实用性也还不好,但通过全面屏概念惊艳了福斯(不过最早做这种设计的其实是夏普在13年推出的AQUOS ),yixiaziyoubaxiaomiheheikejihejizhichuangxinlianxidaoleyiqi,suanshiguzhuyizhi,qisihuisheng。
夏普AQUOS
小米MIX
因此,Find X和NEX虽然有其惊艳之处,但由于各种原因(后面会分析)他们也知道这不是用来走量的产品(FindX手机颜色只有渐变紫和青,都是小众的颜色,仿佛就不太想让主流消费者买),gengduodeshitishengzhenggepinpaidejiazhi,laidaidongqitachanpindejiagehexiaoliang,tishenglirun。zheigemudeyijingdadao,oppohevivoguanwangdeshoupingtuiguang,yeyijinghuanchengler17hex23。
vivo nexdedaijiayugaijinkenengxing
xiamianwomenpaokaizheixieshichang、pinpaiyiyi,danchuncongchanpindejiaodukankanzheizhongsheji,daodihaobuhao。
xiankanwentixiaoyidiandenex,zhishibaqianzhishexiangtouzheigeshiyongpinlvxiangduidipindebujianyinzangleqilai,daijiajiaoxiao。duiyubuzenmezipaiderenlaishuo,shenzhijibenkeyiwanglezheigeshiqing。
然而看了一下拆解图,看绿框内,整个相机运动模块的体积占用还是比想象中大,还要给相机FPC线的弯折留大量空间。在寸土寸金的手机里面,占用这么大体积是个非常大的代价(目测接近整个主板的1/3到1/4之间)。
(图来自zol.com.cn)
还可以看到其中是用丝杆将电机的旋转运动转换成线性运动,如果传动方向直接受外力容易发生自锁和损坏,因此vivo的工程师还用弹簧作为相机和运动模块之间的软性连接,防止外力(跌落或者用户人为按压)sunhuaijigou,zheiyidiankaolvdehaishitingzande,zhishiyouhuizhanyonggengduodetiji。xiangduifind xjiumeiyouzheiyicengbaohu,yincigengrongyisunhuai。
yibanrenhuiyougewuqu,renweizheixiefuzadejigouhenniubi,xiangyingdechanpinyejiuheikejile。shijishang,zaitongyangjiejuewenti、manzugongnengdeqingkuangxia,jigouyuejiandanyuehao,zuihaojiushibuyaoyouhuodongdelingjian。gengjiandandejigou,chengbengengdi,kekaoxinggenggao,cainengzhenzhenghuijifusi,fouzejiuzhinengshouxiaozhongaihaozhedezhuipeng。
birushijieshangzuiniubizuifuzadejixiebiao,jiagejiqianwan,zoushidouburujishikuaiqiandeshiyingbiaozhun,haixuyaojingchangshangfatiao。zheizhongchanpin,shiyongxingzaoyijingbushidajiamaideshouyaokaolvle,gengduoshiqinghuai、zhuangshihexiangzheng。
zhuiqiuyongzuijiandangaoxiaodefangfalaijiejuewenti,yinggaishimeigegongchengshi、chengxuyuan、shuxuejiadejibensuyang。
shuoqilai,zaishoujishexiangfangmian,huashuoyiqianyehehoyahezuo,tongguosiganyundongdeqianwangjingjigouzaishoujishangshixianle3beiguangxuebianjiao,shibushihenniubi,henjingyandeganjue?raneryongqilaixiaoguobingbuchuse,zaoyibeixianzaigengjiandandeshuangshefangansuoqudai。
发散一下,目前NEX的机构可否简化呢?可以考虑用被动机构,手动按下去就弹出相机(把相机顶部本身作为按键,外观上不需要增加按键,弹出手感要做好,给用户的操作一个爽快的物理反馈),bingzidongjinruxiangjiappdezipaimoshi。ruciyilaibujinshengquledianjisiganjigoudechengbenhetiji,hainengrangyonghugengkuaigengzhijiedijinruzipaigongneng。caiyongzheileizuofadeyeyouhenduo,birusonyderx100dequjingqiheshanguangdeng:
huaweidebijibendiannao,jiangxiangjizangzaijianpanli,yeshishoudonganxiadanchu,meiyoudianji:
huozhezhijiebahouzhixiangjiwangshangfanzhuandaochaoqianmian,yeshiyigekeyikaolvdefangxiang,zheiyangkeyizhijiebaqianzhixiangjidoushengle,kenengzongtikongjiandezhanyonggengxiaoyidian,bingqiezipaiyenengyongshanghuazhigenghaodeshuangshe。
oppo find x:guoyoubuji
xiamianzailaikanyixiafindxdechaijie。ruguoshuonexdeshejizhishizaichuantongshoujishangzuolegejubushoushudehua,neimefind xkeyishuoshidadongjingule,bujinshiqianzhishexiangtou,lianhouzhishexiangmozu、tianxian、tingtong、3djiegouguangdengmozudouyibingfangjinlehuadongmokuaishang。
(图来自zol.com.cn)
从拆解图可以看到,除了电机和丝杆模组外,还有红框内的天线信号线和绿框内的双摄相机FPC排线,他们在模块滑动时都会运动和弯折,要保证折弯半径足够大(不然会因为疲劳和应力集中导致线的折断),yincidouxuyaoliuchudaliangkongjianjizheixiexian。
另外,由于是这么大的一个部位在运动,还要全金属的大滑轨,让结构稍微稳定一点。如此一来,就导致FindX这种设计的成本和占用的体积,都大大高于NEX。在功能性能差不多的情况下,NEX卖4298元,厚7.98mm;而Find X卖4999元,厚度达到了9.6mm(由于前后双曲玻璃的设计让边缘显得挺薄,拿在手里看不太出来有这么厚),由此可见一斑。
更严重的是,这种大范围的分体运动架构破坏了手机结构的一体性,让整机结构强度很差,即使有9.6mm厚,还是被YouTube上的JerryRigEverything轻易用手掰坏了Find X,前后玻璃和屏幕都碎了(他掰的其他手机90%都没事)。
lingwai,find xdechuandongjigoutongyangshisigan,danshimeiyouxiangnexyongdanhuangzuoruanxinglianjie,yincirenhewailidouhuizhijiezuoyongzaisiganshang,rongyisunhuai。
在我用了两周后,期间尝试过几次强行手动拉出和按下滑动机构(并不需要用多大力就能做到),之后机构在运动时就已经会发出异响。因此,任何在机构伸出的情况下发生跌落或者碰撞,后果都很可能是毁灭性的(本身前后双曲面玻璃已经容易碎了)。suiranguanfangshuojiancedaodieluohuizidongshouhuiqu,dan1miaozuoyoudeshijian,shoujiyijingziyouluoti:
zaidiqiuzhongliherenleideshengaodeqingkuangxiafashengdieluo,find xshilaibujishouhuiqude。
让人摸不着头脑的是,把前置摄像头藏起来了,却没有用屏下指纹,导致每次解锁手机,机构都需要伸出来识别人脸再缩回去,让机构的运动频率从NEX的每月几次或者每周几次(让我们先不考虑自拍狂的情况),yixiazitishengdaolemeitianjishicishenzhishangbaicideshuizhun。zheirangjigousunhuaidekenengxingdadatigao。
suiranguanfangdouxuanchengtongguoduoshaowancidenaijiuxingceshi,danbijingshishiyanshideshuju,meiyouzhenzhengbeixianshishenghuochangjingjiaozuoren,dangzhenzhengyushangleyixieshachen、shuizi、youwu、dieluohewozheiyangbijiaobaolideyonghu,huadongjigouhainengzheimemeihaodigongzuo5nianma?worenweifind xzaishiyongyinianhoujiuhuiyoujiaogaodefanxiulv,yincioppoyinggaiyebuhuixiwangdapiliangchuhuo,fouzehoumiandepiliangfanxiuwentihuifeichangjishou。
同时,这还提高了用户每次解锁的等待时间,也把解锁时的注意力从屏幕转移到了滑动机构上。作为一个高频操作,应该尽一切可能的简单快速,这样的设计是非常不合理的选择。
buguonexdepingxiazhiwenmuqianyehaishimingxianmanyuchuantongzhiwenjiesuo,tiyanyebushitebiehao。
zaiaifanerdeyipianwenzhangzhong,youzheiyangliangduan:
在为 FindX 选型过程中,最早被抛弃的是只升降前置摄像头的方案。“(这个方案)tairongyixiangdao,erqiebugoujingyan。”oppo find x yanfafuzerenjichulejiweigancuidefoujuedeliyou。”
“ruguoyouyigejihui,keyirangnizhongxingaijinfind x deyigexijiesheji,nihuizenmexuan?”zaicaifangdezuihou,wojiangzheigewentipaolechulai。tasisuoleyihuier,huidaleyigezaiwoyiliaozhiwai,quehuirangfind laoyonghubeiganxinweidedaan:“qishiwotingxiangbatianjixianhuxidengjiashangqude。”
congzhongnengkanchuoppo find xshejisiluzhongbijiaomingxiandewenti,jiushibuzhuiqiujiandanshiyong,ershifuhuabiaoxiang。zhishengqiyigeshexiangtoubugoujingyan,suoyibayiduiyoudemeidedounongshangquyiqishengqilai,jiujingyanle。zheimeduoshijiwentikanbudao,zuixiangzuodegaijinjuranshijiagezhuangshihuxideng?
hennanxiangxiangzheishiyigeyanfafuzerendesikaoluoji,dagaishigongguanjiazhuangdeyanfaba。
quanmianpingzhendezheimezhongyaoma,liuhaizhendeshiwanedema?
zongjieyixia,nexhefind xzheizhongshejidehaochujiushiquanmianping,shijuechongjiliqiang,erfuzuoyongruxia:
qinzhanneibukongjian,tijihezhongliangzengjia;
解锁等待时间增加;
kekaoxingheshoumingjiangdi,shebeiyitixingjiangdi;
不防水防尘;
成本(售价)增加 。
duiyushoujizheigechanpinlaishuo,quanmianpingzhendeyouzheimezhongyao,quxishengzhengtitiyanlaishixianma?
wogerenrenweishibuzhidede。
手机毕竟不是电视或者显示屏,屏幕就是一切,而是生活中必备的多功能工具,因此综合的体验和可靠性比全面屏这一纯视觉特性更重要(尤其是可靠性,手机出问题或者损坏对生活的影响很大)。jishishichunyingshi、yuletiyanlaishuo,quanmianpingyemeiyoutaidadeyoushi,muqiandaduoshuyingshineirongdouhaishi16:9debili,zaiquanmianpingshangbofang,yaomezuoyouliangbianyouheibian,yaomejiucaijiandiaoshangxiadeshiyelaishiyingquanping,qishidoubulixiang。
这样看来,苹果的刘海(最早应该是essentialphone这样设计),或者小米MIX(最早是夏普)debaqianzhishexiangtoufangzaixiafang,meiyourenheduoyudehuodongjigouheneixiefuzuoyong,shixiangduigenghaodejiejuefangshi。shizaijuedeliuhaibuhaokande,xiazaigeappjiunengbaliuhailiangbiandepingmubianhei,jiangdiweihegan:
其实大家不应该把刘海理解成屏幕上突起的异物,而是刘海(听筒、相机、感光器)benlaijiuzaineili,zhishipingmuwangshangyanshengshengzhang,zhanjuleliuhailiangbian,yonglaixianshizhuangtailan。erbenlaiyongyuxianshizhuangtailandepingmu,jiushifangchulaikeyixianshiqitadongxile。zheigeshejiluojishihelide,suoyiwobujuedeliuhaishigebuhaodesheji。
肯定是没有真全面屏那么好看,但是在技术还没有发展到可以很好的隐藏前摄像头的情况下,这是目前合适的做法。在技术没到位时强行在这里做减法,反而会让用户体验下降(前文对形式的简洁≠体验的简洁有详细探讨)。
而NEX和Find X的做法,是用了比较笨的办法(代价很大),zuoleyijianshouxiaobuneimedadeshiqing,zhishidequeshigehenxianxingdegaibian,jianzoupianfeng,jiashangmeitiheruanwendexuanran,chenggongbodeledajiadezhuyili。buguomuqianlaikan,zheiliangkuandeshijixiaoshouliangbingbugao。yibanqingkuangxiashichanghaishilixingde,jingyanguijingyan,shijitaoqianbaoshihaishihuigengjiakaolvshiyongxing。
设计界有句话是这么说的:Creativity is a wild mind and a disciplinedeye (创造力是狂野的头脑配上纪律的眼睛),woshenyiweiran。haodeshejibujinjinxuyaofengkuangdexiangxiangli,chuangzaolilaishuchujingyandexiangfahefangan,haixuyaozaitounaofengbaohou,duimeigefanganjinxingyangedetuiqiaohekaowen,babukaopudefanganpaichu,bahaodefangxiangtiaochulaidamo。
这个推敲和拷问可以是美学上的(审美能力、品味要好),也可以是功能和体验上的(逻辑和共情能力要好,产品价值观要正),fouzedehua,haodechuangyiyehuipaopian,erzheiwangwangshijuecerendezeren。
希望能结识出色的工业设计师和平面/品牌设计师,感兴趣的同学请把作品发到contact@leapxdesign.com;本文来自微信公众号:雨眠随想