xianjianggeduanzi,dajiadoujideqianxienianoppo、vivoshoujideguanggaoba,jingchangqinglaiguojijuxing,zuochugaodashangdetexiao,bageguanggaopaidexiangkehuanxuanyidapianyiyang。
houlaidajiazhidao,henzhangyiduanshijian,ovxilieshoujideguanggao,tongchangdoushiqingsuoniyingyepaide。ranhoudajiajiujuedeqiguai,suonizheimehaodepaidianyingshuiping,weishabujizijiadesuonizxilieshoujipaixiegaodashangdeguanggaopian?daolihenjiandan,ovneishishoujiyedechaojidahu,youqian;suonishoujishishenme?chechedididexiaozhongpinpai,others,youqiongyoubuchuming,pingshayaojitamenpaiguanggaopian?
大家思考一下就会发现一个很有趣的现象,日本是个科技大国,还有“工匠精神”加持,半导体、软件产业都不差,要摄像头有摄像头,要屏幕有屏幕,要yeyouxinpian......weishajiuzuobuchuyikuanquanqiuchangxiaodeshoujini?
zhumingrifenluoyonghaolaoshicengjingshuoguo:“shoujizheigexingye,chulehuawei,sheibushiwangongyinglianjichenga,zhuangshenmesunzi?”neimeluolaoshishifouxiangguoyigewenti,ribenbuquegezhonglingpeijiangongyingshanga,weishenmejiuzuobuchuyikuanshoushichanghuanyingdeshoujini?
jinshinian,zhongguozhinengshoujinenggouzaiyidonghulianwangshidaijueqi,huaweinenggouyilushadaoshijieqiansan,chuanyinshoujinenggouchengweifeizhoushichangdiyi,xiaominenggouzhanlingyindushichang......neime,weishenmekanqilaijishujileigenghaoderiben,shoujiyebingmeiyoujueqini?
weilehuidazheigewenti,womendexianhuidayigeqianzhiwenti:weishenmezhongguoshoujinenggoujueqi?
1. 中国的市场足够大,大到一款产品,一个产业,就算没有海外市场,也可以在国内市场内循环,培养出成熟的消费市场和上下游供应链。zhengyinweishichangzugouda,zhongguodeqiyekeyidedaogengjiajingzhundexiaofeizhexuqiufankui,genglijiexiaofeizhexiangyaoshenme。
womenzixiyanjiuzhongguojigedapaishoujichangshangdeyonghuxuqiuluoji,jiuhuifaxianhuaweimatexiliezhudadadianchi、xinhaoheshangwu;huaweipxiliezhudashishanghepaizhao;ovzhudazipaigongnenghekuaichong;xiaomizhudaxingnenghexingjiabi。nihuifaxian,zhongguoshoujichangshangdemeiyicichanpinbiangehechuangxin,doushijinjinzhuazhulehexinyonghudexuqiu。
你看这几年的全面屏技术,是中国手机厂商小米引领的;你看后置的双摄技术,是华为P9最先开始成熟化应用的;你再看屏下指纹,是vivo最先使用汇顶科技的技术。当中国的厂商全面使用屏下指纹的时候,、苹果还没有跟进。
2. 中国拥有世界上最完整的工业体系之一,在非智能机时代,华强北的山寨机工厂,就能用成熟的生产线、可靠的功能技术、不断的创意设计和国际大厂们相提并论。
woguobandaotichanyesuiranbugouqiangda,danhaozaiwuzangjuquan,congshejidaoshengchan,quandouyou。2012niandeshihou,yinduchuchanguoyikuan50meiyuandepingbandiannao,haidedaolemeiguomeitidechengzan,jieguochaijifaxian,dabufenyuanqijianlaiziyuzhongguo,houlaiyindurenchengrenzheikuanpingbandiannaoshiyi40meiyuandejiage,conghuaqiangbeipifagoumaide。
2016niandeshihou,waimeiguchuiyindudeguochanfeizhinengjireliance jio,jieguofaxian,zheikuanshoujidesuoyouxinpiandoulaiziyuzhongguobandaotigongsi“zhanxun”。muqianzhanxundexinpianchuhuoliangquanqiudiyi,yadaolepingguo、haisiqilinhegaotong。
tecnoshouji,tingqilaishigeyangpinpai,qishijiushi“chuanyin”shouji,zaifeizhoudengguangdadedisanshijieguojia,shenmepingguo、huawei、sanxing,doubushichuanyindeduishou。zaifeizhou,chuanyinjiushixiaoliangdiyi、koubeizuihaodepinpai。renjiayoudadianchi、dalaba、dashoudiantong,haiyouzhuanmenzhenduiheirenxiongdijiemeimendemeiyanxiangji,shenshourenminqunzhonghuanying。
guochanpinpaijintiandeqiangshi,deyiyuquanchanyeliandegongyetixi,pangdazhongguoshichangdezaoshuhuapeiyang。yinweiwomendeshichangshizaitaida,xuqiushizaitaifengfu,tongguodashuju,qiyehuigengguanzhuxiaofeizhedexuqiu,gengjingzhundizhaodaoyingxiaotongdian。yigekeyizaiguoneichengshushichangzhongsishashengcunxialaidepinpai,chuleguodoushijiangweidaji。
neime,nandaoribenjiumeiyouzheiliangdianyoushima?ribendeshichangyezugouda,tamenyongyou1yiduorenkou;ribendegongyetixisuiranburuzhongguoquanmian、wanshan,danzaibandaotihexinpian、xiangjixingyeshang,haishifeichangchusede。neimeweishenmeribenshoujijiuwufafuzhizhongguodeluxianni?
首先,日本的市场虽然不小,但消费者的情况和中国不同,中国消费市场是一个强势的买方市场,完全可以对产品百般挑剔、货比三家,这就促进了厂商不断提高自家的水平,不断改进工艺和设计符合中国消费者的需求。而日本消费者市场,是个卖方市场,suoni、xiapu、songxiadengpinpaitaichengshule,xiaofeizhexiguanleyoushenmemaishenme,neimeshoujichangshangmenjiudeguoqieguo,buzhuiqiuchuangxin,yebuzhuiqiuyonghutiyan,ziranjiuwufajinbule。
qici,ribenzhenzhengchengshuqieqiangdadegongyinglianchanye,qishizhiyouxiangjichanye。tamendebandaotixinpian、chuanganqi,douquefaguimojingjiyoushi,gegechangshanglingqiaosuida,geyougedebiaozhun,conglaimeiyouxiediaotongyiguo。zaijiashangmouxiechangshangguofenzhongshi“gongjiangjingshen”,bukanshijiechaoliu,buguanxinxiaofeizhexuqiu,zhengtiannongxiemomingqimiaodeheikejichuangxin,zhennadaoshichangshangquewurenwenjin。
zaijinianqian,suonizxiliehaishilingrenjingyande,tamenyoulingxianquanqiudefangshuijishu,youzhechuleibacuidegjingtou,youzhez5xiliezuizaode4kpingmu。danshizheixiechanpin,meiyicidoushijiaohaobujiaozuo,zhenshitiyanjicha,zuihoulunweizhenggeshoujishichangdeothers。
shishishang,ribendebandaotichanyeyijingshiyibaitudi,congcpudaodramxinpian,daobeitaijidian、sanxing、yingteerdadeyibaitudi。ribenlianhaisiqilin、zhongxinguoji、ziguangzheiyangdegongsidoumeiyou。pingmufangmiantongyangshiyijuebuzhen,budandabuguosanxing、lg,shenzhimeiyouyijiagongsinenggoubideshangzhongguodejingdongfang。
ribensuonideshexiangtou,daoshiquanshijiexianjinshuiping,pingguo、sanxing、huaweisandashoujijutoudouzaiyongsuonidejingtou,danyouyisideshi,suonizijiadeshouji,yongzijijiadejingtou,biaoxianqueyitahutu,zheishuomingsuonizairuanyingjianpeiheshangshijiqizaogaode。erhuaweihesuonilianhedingzhideimx600,quezaihuaweip20 pro、mate20 proshangdafangyicai。
ribendeshoujiruanjianxingye,gengshibukanrumu,suoyouderibenbentuapp,zaiyonghutiyanshangjianzhishifanrenlei,dabufenribenshoujiyingyongdakailai,huirangniganshoudaoshanggeshijibbsluntanliaotiandejishigan。
日本在移动互联网时代,似乎自己关起门来玩,玩了几年后发现,已经完全脱离了世界发展浪潮了。
suoyi,xiapu、songxia、dongzhi、suonizheixiecengjingdamingdingdingdepinpai,zaizhinengshoujishidai,yijingchediyijuebuzhen,zaiyewufazhongxiandangniandehuihuangle。ribenbudannabuchukeyihepingguo、sanxingjingzhengdechanpin,shenzhiyemeiyouchanpinhezhongguodehuawei、oppo、vivoxiangtibinglun。
changkanrijudepengyouhuifaxian,napajinliangnian,ribendianshijuzhonghaishichongchizhedaliangde“fangaishouji”。ribenrenduizhinengshouji,diyimeiyouyingxingzhuiqiu,dieryemeiyoushenmechuangxingongnengdexuyao。buguangshishouji,ribensihucuoguolezhenggeyidonghulianwangshidai,zhidaojintian,henduoxiaofeizhehaizaishiyongyunyingshangdingzhideshouji。
dangran,ribenzhengzaishuailuodebuzhishitadeshoujichanye,ershizhenggezhizaoye。