本文来自界面新闻
折叠屏手机能不能量产?能不能降价?应用生态能否适配?这些都是摆在折叠屏手机面前的难题。
随着galaxy foldhehuaweidezuixinshoujimate xzaijiangebudao4tianshijianneifenbieliangxiang,cengjingbeichengweigainianchanpindezhediepingshouji,zhongyurangxiaofeizhemenchushoukejile。
sanxinghehuaweizheiyangdedaxingshoujichangshangxiangjituichuzhediepingshouji,yijingzhanshichuyizhongqushi:zhediepingshoujijubeilebijiaowanshandechanpinchengshudu,keyigenxiaofeizhejinxingqinmijiechu。
danzheikenengzhishiyikuanxinxingxiaofeidianzichanpinzouxiangshichangdediyibu。
suiranzhediepingshoujipingjiezhejingyandeyingjianwaiguanbodemantangcai,danzaizhenzhengmianduidaguimoxiaofeizhezhiqian,yijiuyouzhezhuduobuquedingxing。
华为Mate X的起售价高达2299欧元(约合17416元人民币),将在今年年中销售,Galaxy Fold的起售价为1980美元(约合13377元人民币),jiangzaijinnian4yuefenxiaoshou。
“taiguile,yebuzhidaonaibunaiyong。”yiweishoujiaihaozheduijiemianxinwenjizheshuo,tazhinengbamuqiandezhediepingshoujikanzuoangguideshiyanpin,bingbunengqudaixianzaizhengchangshiyongdeshouji。
zaizhengshifashouyiqian,xiaofeizheduichanpindequanmiankanfahaibudeerzhi,dankeyiquedingdeshi,ruguozhediepingshoujishituquanmiantuposhichang,haixuyaojiejuesandahexinwenti:liangchan、jiageyijiyingyongshengtai。
weishenmezhediepingshoujiliangchannan?
zaozai2017nian,zhedieping、rouxingpingyijingzaigegepingmuyuanqijiangongsiyouguozhanshi,dandaozhenzhengzhediepingshoujideliangchan,yijingwanle2nianshijian。zheikenengshibirenheyicipingmuxinjishuyingyongdougengzhangdezhouqi。
congxingtaishangkan,kezhedieshoujimuqianchuxiandezhediefangshifenweineizhe、waizhe、zhesanzhe、xiangxiazhezheisizhong。biruhuaweimate xcaiyongdeshiwaizhe,galaxy foldzecaiyongneizhedefangshi。
折叠屏样式,图片来源于国盛证券研报。
guoshengzhengquanfenxishizhengzhenxiangshuo,waizheshishejishipingmuxianshizaizuiwaitou,rongyiyuwaiwujiechu,duiyujishuyaoqiuxiangduijiaoqiang。neizhedepingmuzeshizailimian,xiangbiwaizheqipingmugenghaobaohu,kenengneizheshijinruliangchanjieduandeshijianhuibijiaokuai。
danwulunneizhehaishiwaizhe,qixuyaojiejuedehexinnandianyiranyouliangfangmian:pingmubenshenhejiaolianjishu。
rouxingpingmusuirankeyiwanquhezhedie,dangenjinshuleisideshi,rouxingpingmuzhangshijianwanzhehuizaochengbukenidepohuai,yingxiangchanpindeshouming。
weilequebaofoldzaizhediekaiheshangdenaiyongxing,sanxingbiaoshishoujijingguole20wancideshijiceshi,keyizaimeitiankaihe100cideqingkuangxia,wunianbuchuwenti。
bandaotiyanjiufenxishiyangjianduijiemianxinwenjizheshuo,rouxingpingkeyizuodaokezhedie,danshizhichengmozuhou,yaozuodao20wancidezhedieerbuchuwenti,xianranbingburongyi,xuyaozaiyuanyoudejichuzhishangzuoyixiliedegailiangheyouhua。
qizhongdeyuanyinzaiyu,rouxingoledpingmozubenshenjiuhenbo,danshirengbaohanlehenduocengdejiegou,yaoxiangshixianchusedekezhediegongneng,jiubixujinkenengjiangdipingmumozudehoudu,zengjiagecengjiegoudeqiangdu。zheiqizhongdeguanjianzaiyupianguangpian、gaiban、bomo、ocajiaodeng。
屏幕器件分布设计图,图片来源于芯智讯。
首先是偏光片。以三星的产品为例,其屏幕Infinity Flex显示屏中的偏光片的厚度相比于以往降低了45%。而目前具备高端超薄偏光片生产能力的主要为日本日东电工(Nitto Denko)和住友化学(Sumitomo),产能有限。
qicishigaiban。muqiandeshoujipingmugaibanfanganjuncaiyongbolicailiao,bolisuirankeyizuodehenbo,yenengshixianyidingdewanzhedu,danjibianshikeyishixiankezhedie,yehenrongyisuilie。suoyikezhediepingdegaibanjiubixuyaocaiyonggaofenzibomolaishixian。muqianjubeizhediepingcpigaibanshengchannenglidechangshangzhuyaoweihanguokelonggongye、ribenzhuyouhuaxueyijihanguoskcsanjiacailiaodachang。
CPI薄膜,图片来自芯智讯。
zuihoushigaoxingnengdeocaguangxuejiao,zheishishixiankezhediepingdeguanjian。duiyuzhediepinglaishuo,qipingmudezhediechuxuyaochengshou20wancidezhedieerbuchuxianwenti,zheijiuyaoqiuocajiaoyebixunenggouchengshou20wanciyishangdewanzheergongnengbushouyingxiang,zaiwanzhehetankaiguochengzhonghaixujubeiyidingdeliudongxing,tongshiyouyaobaochinianxingbutuojiao,yincijishunanduxiangbiyuyiwangdafutigao。
chulepingmubenshen,haiyouyixiangshipingmuyupingmulianjiechudejiaolianjishu。baokuosanxinghehuaweizaineidechangshang,rujindouzaixinchanpinzhongcaiyongzheixiangjishu。suiranxianzaihenduobijibendiannaochanpinyeguangfanshiyonglejiaolianjishulianjiepingmuhezhuji,danzhedieshoujidekaihepinlvkenengyuanyuangaoyubijibendiannao,ruherangjiaolianjingjiunaiyongyeshiyigejiweiguanjiandewenti。
华为自主设计的铰链示意图。
genjuzhiqianhanguomeitidebaodao,sanxingfoldcaiyongdezhuanzhoushiyouhanguochangshangkhvatecgongying,danshizhuanzhouzhongkenengcaiyongdechilunyuchuandongjiegoubingweiyouxiangguanxinxi。ciwai,sanxingfoldzhediejiegoudangzhongdeweixingchuandongjiegoushiyouguangdongjinlibiansugufenyouxiangongsigongying。
yangjianshuo,sanxingfoldshixiankezhedietexingdeguanjianqijiangongyingshangjibendoushirihanchangshang。nenggoubeidaguimoshangyongzaikezhediepingshangdechangshangquefeichangzhishao,birumuqiannenggoubeiyongyushangyongzhediepingdecpi、oca,guoneimeiyouchangshangnengzuo,daduohaishizaibujujieduan。
三星可折叠手机核心材料供应商,图片来源于三星。
weishenmezhediepingshoujijiagerucianggui?
根据IHS预测,可折叠AMOLED面板的出货量有望在2025年首次达到5000万台,预计到2025年,可折叠AMOLED面板占AMOLED面板总出货量的8%(8.25亿),占灵活AMOLED面板总出货量的11%(4.76亿)。
全球已规划的柔性OLED量产线,图片来源于IHS。
muqianquanqiunengshengchanrouxingoledchanxiandegongsibingbuduo,baokuolehanguogongsisanxing、lg,zhongguogongsijingdongfang、weixinnuo、huaxingguangdianhetianma。qiliangchanshijianjibendouzai2018niandao2023nianzhijian。
huaweifangmianduiwaichengren,qipingmugongyingshangweizhongguogongsijingdongfang。jiexialaijiniandeshijian,rouxingpingmudechannengjianghuodeshifang,zheikenengshijiangjiadequshi。
jinianhou,jibianpingmubenshendeyishunlidaguimoliangchan,danyaoyingyongzaishoujishang,zeyoushilingwaiyidananti。
guoshengzhengquanfenxishizhengzhenxiangdebaogaozhongtidao,muqiankezhediepingyingyongyushoujiyijiuyouhenduokunnan:
pingmulianglvwenti。congchuantongshoujidaokezhedieshoujifazhanguochengzhong,lingpeijianchengbendafuzenggao,yuanyinzaiyulianglvmeinengtigao。
xuhangwenti。pingmubiandahoudaozhidexuhangnenglixuyaodianchijishunengyoutupo,tishengzhengjixuhangnengli。
shexiangtoumozuwenti。zhediefanganshejinandujiaoda,youyuyonghuduishoujiqingboduyouyidingyaoqiu,suoyishexiangtoumozudengjunyoujiaogaoyaoqiu。
gaibancailiaolaiyuanwenti。muqiangaibancailiaozhuyaoyouzhuyou、skhailishidengguowaichangshanglongduan。
houduwenti。butongdezhediefangshi、zhediepingzhongjiandefengxiwenti,douhuiduihouduyouyidingyingxiang。
sanrewenti。shoujisanrewenti,zaixuyaokongzhishoujihoududebeijingxia,huixuyaogengduoyouzhidecailiaogongyingshang。
可折叠屏幕手机产业链,图片来源于国盛证券。
yisanxingdekezhediepingshoujiweili,qiyuanqijianchengbenyaobiiphone xsgaochuyue65%,qichengbenzengjiaxiangzhuyaoweipingmumozuhejiaolianyuanqijian。
birupingmumozuchaoguole200meiyuan,ciqiandepingmuchengbenjinyao100meiyuanzuoyou,zengfuchaoguole100%。zaijiaolianshejizhong,hanguochangshangfanganzexuyao150meiyuan~200meiyuan,guoneichangshangkeyizuodao100meiyuanzuoyou。
可折叠手机元器件成本对比,图片来源于国盛证券。
应用开发者的欲望
shoujipingmudebianhuajiangjidayingxiangyingyongkaifazhedejiaohusheji。erzaipingmukezhediezhihou,shoujiyingyonghuicongdangechicundepingmufazhandaoshipeiduogechicunpingmu。ruguoweilaishoujichangshangtuichuduozhongzhediepingmufangan,neimeshipeidefenbianlvbiliruguoyoudabianhua,huidaozhiyingyongxianshiwenti。
yisanxinghehuaweidezhediepingshoujiweili,tongguozhediepingshebeideliangzhongbiantixiaoguo:shuangpingshebeihedanpingshebei,dangzhedieshi,shiyibushouji,erdangtazhankaishi,jiubianchengleyitaipingban。yingyongxuyaobuduanqiehuan。
2017nian,pingguofabuiphone xzhihoushiyongleliuhaipingdesheji,suihouxuduoshoujigongsiyegenjinshiyongzheizhongpingmu。dangshixuduoyingyongchangshangyinweishipeixingdewentierbeishoukunrao。
mouyuehuoguoqianwandeappzuijinjiedaolelaizisanxingyaoqiuqishipeizhediepingshoujideshenqing。buguomuqiantamentuijindeyiyuanbingbuqiang。“duanqineibuhuitebiehuajingliquzuoshipei,erqieyonghuguimoyouxian,haishixiwangchangshangzijinengxianzaixitongcengmianzuoshipei。”gaiappxiangguanfuzerenbiaoshi。
zaijishucengmian,yingyongshipeishoujiqishibingbufuza,danquexiangdangfansuo。“shipeiliangkuaipingmuqishiheshipeixuanzhuanshiyigedaoli,douxuyaoxiangaixitongdekuanhegao,nandubusuantaida。”yiweiguoneizhuliuhulianwanggongsidekaifazheduijiemianxinwenjizheshuo。
yinweixuqiubijiaoxiao,suoyihenduoappdeshipeixuyaodengdaodaduoshugaoduanyonghuzhengshinadaoshoujihou,jinjigeyueneihenduoxiaoxingapphuiyinglaishipeiquexian,dandachangchupindeapphuidiyishijianshipei。
“zheiqishijiuyoudianxiangshibawangyehetupiananbilituozhuaichengbutongdaxiao,danpingheshuangpingjiushiliangtaokuangaoshuju,qiehuandeshihoushipeibutongdekuangao,heshupingqiehuandaohengpingdeneizhongpingmuxuanzhuanshipeidegongzuoliangchabuduo。”lingyiweiyouxikaifazheshuo。ranhougugedicengyehuizidongbangmangshipei,zhiqiananzhuochuguofenpinggongneng,yeshijiangpingmujinxingqiege。
“wulunruhezheigezhengzhengfangfangdepingmudoubuhuibiliuhaipinghaimafan。”shangshukaifazhebuchongdao。
keyiyujideshi,zhediepingshoujizaijiejueyingyongwentizhiqian,shouxianxuyaoxiangbanfaranggengduorenshiyong。bijingzaishoujichuangxinyijingjiweihuanmandedangxia,zheichangpingmudekuanghuankeyimanzuxiaofeizhezugouduodeqidai。
(界面新闻记者郑洁瑶、周伊雪、彭新对此文亦有贡献)
本文来自界面新闻