jihusuoyoudexiaofeizhezaitidaoxiaomishihoudouhuixiangdaoshoujigaoxingjiabi，danshixinjiqianggouzhennanmaidao，ertidao vivo，zonghuixiangdaobianbuquanguodexianxiadianyijixiangduipeizhibugao，danzongnengkaodutemaidianhedaiyanrenmaigebudidejiage，hainengxiyindaodaliangnianqingxiaofeizhe。
idc qianduanshijianfabuleyigebaogao，2018nianquannianzhongguozhinengjishichangrongliangwei3.98yitai，tongbixiajiang10.5%。zhengtishichangfangmian，duoshupinpaixiaoliangchixuxiahua，top10pinpaizhongjinvivo、rongyao、huaweisanjiachengshangshengtaishi。jutigejiaxiaoliangheshichangzhanbiluxianruxiatusuoshi。
sheidouzhidaoshichangzaiweisuo，xiangyaojixuzengzhang，yifangmianshiyaoweihuhaoxianyoudeshichangfene，rangmuqianyongzhezijipinpaishoujidexiaofeizhezaihuanxiayitaishoujishihouyirannenggouhuanzijiapinpai。lingyifangmianzeshiyaoshenwaxiaofeizhedexifenshichang，zaiyongxinchanpindadongxifenshichangxiaofeizhe，bayonghucongbiejiadefeneliqiangguolai。
yushi vivo zai 2018 nianchutuichule iqoo zheigepinpai，pinpaidemubiaoxiaofeizheshixihuanzaixianshangxiaofeishoujidehulianwangrenqun。
qishisuibiandakaiyigedianshangpingtaijiunengfaxian，jinguanshichangfeneburudangnian，danzaixianshangqudao，xiaomiyiranshirujinguoneizhinengshoujishichangdewangzhe，xiaomi 9 ganggangfabu，meizhoudekaishouriyiranshiyijinanqiu。erjinguan vivo zai iqoo xinjiliangxiangqiandelingdaocaifangzhongsuiranwushuciqiangdiao iqoo bushejingpin，zhixiwangbenfendezuohaoshouji，xiyinhulianwangrenqun，dan iqoo zheigepinpaidejingpinhaishishifenmingxian，vivo haishixiwangbamifen，shenzhishitieganmifenxirumenxia。
iqoo zheigepinpaidezhongwenmingjiao“aiku”，shi vivo zai 2010 nianzhucechenglide。vivo bazipinpaidezhongzimaidehenzao，neihuierxiaomiganggangchengli，rongyaoshoujihaizhishihuaweiqixiayigefeichangxiaodeshiyebu，rujinbeirenshuzhiyixieleisiyumeilanheyijiazhileidezipinpaihaimeichengli。
dan 8 nianguoqu，vivo yizhimeiyouqiyong iqoo zheigepinpai，zhidaoquniannianzhong，fengyufeijiedaorenmingfuzezipinpai iqoo，vivo zhunbeizhengshiyongzheiyangyigepinpaidazaodexinjiqudadonghulianwangrenqun。
xiangyaoxiyinhulianwangrenqunmaishoujikenengshidangjinzhongguoshoujichangshangzuitoutengdeyijianshiqingle，zheibangrenzuizaokenengbeixiaomide“weifashaoersheng”xiyin，zaizheixienianduiyuzhinengshoujixingyeyizhibaochiguanzhu，shenzhibibushaoshumameitidouyaoshuzhishoujijishuhepeizhi，henshaobeidaiyanrenhuozheshiyingxiaoxuetousuoyingxiang，youzijiduliqiexiangduijiangudepinpaiyinxianghechanpinxuanzeguannian。tamenzaimaishoujishihou，kenenghuiduibitongleixingpeizhidesuoyoushouji，xuanzexingjiabizuigaodeyige，yekenenghuiyinweimouyigebufendepeizhiganghaoqihelezijidexuqiu，guoduanrushou。
这批人可能是当今中国智能手机更换频率最高的一部分群体，是手机厂商的金矿，也是最难用单纯的营销策略打动的一群人，他们很明确知道自己想要什么。
vivo 自己当然很清楚这部分群体相比于目前整个 vivo 的用户群体来说是小众且之前被忽略的。所以 vivo 创立 iQOO 这个品牌时候就明确对外表示：直接和消费者沟通，不找代言人。
jiandanfanyiyixiajibenshangjiushi：xiaofeizhexiangyaoshenmeyangdepeizhijiushangshenmeyangdepeizhi，gaoxingjiabi，bunaangguidedaiyanrenlaijizhengjichengbentianfudan。yaobaxianshangrenqunqianghuilai。
所以在 iQOO 新机真正发布之前，vivo 就放出了不少 iQOO 第一款手机的配置特点：骁龙855、12GB运行内存、4000毫安时电池、44W快速充电。每一个都是对手机足够了解的线上消费者想要的 Android 旗舰配置。而从目前的曝光来看，vivo 在 iQOO 品牌的首款新机上，还做了一些特殊的功能，来优化手机竞技游戏的体验。
xiaomi 9 ganggangfashouliangzhou，danmeiyizhoudoushiyijinanqiu，xiaofeizhehaishihennanmaidao，suiran vivo jiade iqoo kanshangqubaxiaolong 855 xinjidefabuwanleyixie，danqishibingmeiyoukuitaiduoshiji，yiranshiyouyidaqunxianshangxiaofeizhedengzhezai 2019 niandiyigejidudemoweimaidaozuixindexiaolong 855 xinji。
zhiyu iqoo shoukuanxinjidetiyanjiujingruhe，duibixiaomi 9 zheiyangdejixingshifouyouzugoudejingzhenglirang vivo qianglaidapihulianwangyonghu，jinwanfabuhuihouzhenjishangshoushipinhetiyanzaijian。
