可以说,在国产品牌高性价比的趋势下,中国手机市场留给三星的空间和机会都已不多。尽管三星夺回中国手机市场份额的心情是迫切的,但其“诚意”似乎还不那么够。其实三星的实力还是非
chengjiudianshangxiaoliangshenhua douyinguanggaojingzhunyinliu
文/东方亦落
最近,zaishoujifangmianbijiaoneng“zheteng”。bujinfabulezhediepingshouji,haituichulesanxinggalaxy s10xilie。bingqiezai2yue28rixiawuyuzhejiangwuzhenjuxinglezhuanmenzhenduizhongguoshichangdefabuhui,tuichulesankuanzhongbangxinpingalaxy s10e、galaxy s10hegalaxy s10+。
zaiwuzhendefabuhuishang,sanxingdianzidazhonghuaquzongcaiquanguixianshuciqiangdiaosanxingzhonghuizhongguoshichangdeyitu。tabiaoshi“wanquanlijieneixiereaisanxingdepengyoumen,baokuofensi、hezuohuobanjixiaofeizhezhangjiuyilaidedanyou”,bingshuosanxingyizuozuzhunbeiyongchuangxinhechanpinzhongfan“zhanchang”。
重返中国市场,需要诚意与创新,而对于一个企业来说,这些都要通过产品加以体现。s10eshiyikuanzhiyou5.8yingcundeshouji,dazailexiaolong855chuliqi,caiyongcemiandianrongshizhiwenshibiejishu,dianchirongliangwei3100mah。s10you6.1he6.4yingcun2gebanben,tongyangshixiaolong855chuliqi,zhushefenbiewei1000wanxiangsuhe“1000wan+800wanshuangshe”,dianchifenbiewei3400mahyu4100mah。
看上去配置也算优秀,不过这种配置并不是三星独一份,因为许多国产品牌的旗舰机型也完全能达到这个级别。muqiansanxingzaizhongguozhutuide3kuanxinjiyijingzaiguanwangshangjia,ranerjiageyiranbugou“qinmin”,s10e 6+128gbbanbenwei5300yuan,s10 6300yuanqi,s10+zeshi7300yuanqi,zuigaoshoujia12000yuan。suiranzheibushiguanfangjidingdezuizhongjiage,dangujiyebuhuichataiduo。
从高定价策略来看,三星想要夺回中国市场的“诚意”还不太足。cankaopingguodelizi,youyuquniande3kuanxiniphonedingjiaguogao,daozhiqizaidazhonghuaqudeyingshoumeidadaoyuqi,zuizhongyingxianglepingguogongsidezhengtiyingshou,erxianzaideiphonezaizhongguobudebucaiqujiangjiacelve。congsanxingdedingjialaikan,nanbaoyihoubuhuichuxianyupingguoleisidezhuangkuang。
zaiqunianzhongguoshoujishichangxiaoliangpaimingdeshujuzhong,cengjingyupingguoguafenzhongguoshichangdesanxingrujinzongxiaoliangjinyou595wanbu,tongbixiahua32%,zaizhongguoshichangpaimingjinweidiba。chulesanxingdefuwubugouyongxin,haiyoudangniandenote7“baozhamen”shijianyerangsanxingzaizhongguoshichangdekoubeijijuxiajiang。lingwai,zhongguoshoujipinpaizaijinnianlaijueqixiangdangxunsu,huawei、xiaomi、ovdengtoubuchangshangzhanjuleyuelaiyueduodeshichangfene。dahuanjingdeyingxiangjiashangzishendeyuanyin,sanxingyebudebuzouxiangshuaituidejingdi,shenzhiyoutuichuzhongguoshichangdequshi。
尽管中国手机市场的竞争态势日益激烈,但终究还是一块大蛋糕。sanxingxiangyaoduohuizhongguoshichangfenedexinqing,yiruquanguixianzaiwuzhenfabuhuishangyizaiqiangdiaojiadaduizhongguoshichangtouruneibanpoqie。tashenzhibiaoshisanxinghuibazuiqianyandedingjiankejichanpin“haowubaoliudi”daidaozhongguo。
ranerkansanxingzheijikuanxinjidejiage,mingxianbixiangtongdengjideguochanpinpaishoujigaochuxuduo。youguandianrenwei,sanxingxinjideshoujiazaiyouyiduibiaopingguoqunian3kuanxinjideshoujia。danshixianzailianpingguodougaibianlezijiyiguande“gaogui”xingxiang,caiqujiangjiacelve,yinersanxingzheizhongzhanlveshifouyouliyuqizhongfanzhongguoshichanghaiyaohuashanggewenhao。
yaozhidao,zhongguoshoujichangshangjinnianlaifazhanshifenxunmeng,xuduoguochanpinpaideshoujixingnengbingbuyayusanxinghepingguo,danqijiagequexiangdangshihui。zaizheizhongqingkuangxia,sanxinghaijixugaojiacelve,jiazhiqirujinzaizhongguoyiranfeichangyouxiandechuhuoliang,kongpaduizhongguoxiaofeizhehennanchanshengzugoudexiyinli。
keyishuo,zaiguochanpinpaigaoxingjiabidequshixia,zhongguoshoujishichangliujisanxingdekongjianhejihuidouyibuduo。jinguansanxingduohuizhongguoshoujishichangfenedexinqingshipoqiede,danqi“chengyi”sihuhaibuneimegou。qishisanxingdeshilihaishifeichangqianghande,ruguonenggougenjushijigaibianyixiadingjiaheyingxiaocelve,huoxunenggouzengjiachenggongdejilv。