yuanbiaoti：pingguohuoyongzijiaxinpian gongyingliankongzaoxipai
jumeitizuixinbaodao，pingguogongsijihuazuizaocong2020nianqi，zaimacdiannaoshangcaiyongziyouxinpian，qudaiyingteerchanpin，yijinyibuzhangwochanyelianzhudaoquan。shouciyingxiang，yingteer2rigujiayidubaodie9.2%，chuang2016nian1yueyilaizuidapanzhongdiefu。zhideguanzhudeshi，suizhepingguozizhuyanfanenglidebuduantisheng，baokuopingguodexinpian、xianshipingdenghexinlingbujiandoujianshaoleduigongyingshangdeyilai，gongyinglianshangdeduojiaqiyeshoudaochongji。
自主研发控制成本
2ri，pingguozaigongsiguanwanggongbu，jiangyu5yue1rigongbu2018cainiandiercaijicaibao，iphonexiaoliangchengweiguanzhujiaodian。jiyuqianqibiaoxian，gaoshengheyecunzhengquandengjigoufenfenxuejianleiphonedexiaoliangyuqi。
congquniandequanqiuzhinengshoujichuhuoliangduibilaikan，suiranpingguoweijudier，jindiyusanxing，buguozaiqihoudehuawei、oppo、vivohexiaomixiangjiaopingguojin0%dezengsu，zhangfufenbieda10%、30%、36%he56%，chengweipingguoqiangyoulidejingzhengduishou。yeneifenxi，huaweidengpinpaidejingzhenglitishenglaiziyugengdidegongyinglianchengben。ermuqian，pingguogongsidanshihuazaigeleishouquanfeihezhuanlifeishangdezhichuyijugaobuxia，qizhong，meinianzaishoujituxingchuliqi（gpu）kaifashangimaginationshejishouquanfeishangdezhichujiugaoda7500wanmeiyuan。
weikongzhichengben，pingguobiaoshi，jiangzhongshiguanjianjishudezizhuyanfa，ruchuliqihuochuanganqideng。duici，pingguoyeshixiazulegongfu。zi1998nianyilai，pingguoyanfazhichudenianjunfuhezengzhanglvyijingdadao32%。2018cainian，pingguojihuatouru140yimeiyuanyongyuyanfa，zhanyingshoubilida14nianlaizuigao。
qishi，zaichuliqixinpianlingyu，pingguocong2008nianjiutongguoshougouweizizhuxinpianyanfabuju，zhizhi2012nian，pingguotuichudeiphone 5zhongshoucichuxianlewanquanzizhudingzhishejidexinpian。lingwai，2014niantuichudeiphone 6caiyongdea8xinpianzhongshoucidazailepingguodingzhituxingchuliqi。muqian，pingguodeduoshuchanpin（iphone、ipad、apple watchheapple tv）doushiyongzizhushejidechuliqi。
cicipingguojihuamacdiannaoshangcaiyongzizhuxinpian，chulechengbenkongzhiwai，yeneirenshifenxi，haijiangshisuoyoupingguoshebei（baokuomac、iphone、ipad）gengjiawufengdilianjiezaiyiqi，buduantuidongchanpinchuangxindejixian。
供应链频繁洗牌
youyuyingteerquannianyingshouzhongyue5%laizipingguoxinpianyewu，shoupingguogaiyongzijiaxinpianyingxiang，gongyingshangyingteer2rigujiaxiadie6.07%zhi48.92meiyuan。
jumeiguojigoukeybancbaogao，pingguogongsi2020cainiandemacdiannaoxiaoliangjiangzai1800wantaizuoyou，qixinpianpingjunxiaoshoujiagequjianzai150meiyuan-200meiyuan，yinciyingteerdao2020nianshiqulaizimacdiannaodeshouruhou，xiaoshouekenenghuijianshao28yizhi37yimeiyuan，meigushouyijianshao21-28meifen。
chuyingteerwai，pingguogongyinglianshangdetuxingchuliqi、dianyuanguanlixinpianhexianshipingdenghuanjiedegongyingshangyebuduanbeipaoqihuoqudai。
qunian4yue，imaginationjiedaotongzhicheng，pingguojiangzaiweilaitingzhishiyongimaginationdegpujishu，bingzhongzhizhuanlifeizhifu。youyupingguotigongdeshouruzhanqizhengtiyingshoudeyibanyishang，gongsigujiayiyezhijianxiadiechao7cheng。qunian11yue，pingguozizhushejichuiphonedianyuanguanlixinpian，gongyingshangdailegebandaoti（dialog）gujiazaiyizhouneixiadiejinsanfenzhiyi。shangyue，pingguogongsiyouxuanbujiangshoucizizhushejibingshengchanmicroledxianshiping，sanxinghexiapudenggongyingshanggujiayingshengxiadie。
buzhiruci，zaipingguoshangyuegongbudezuixinquanqiu200dagongyinglianmingdanzhong，baokuofeilipu、shandihesanxingdianjizaineide32jiagongsizaiguoquyinianbeitichuchuju，buguoyeyoubaokuojingdongfang、oufeiguangzaineide28jiaxingongsiruxuan。duici，mogenshidanlicengbiaoshi，pingguobuduanyinjinxindegongyingshangxianghuzhiheng，shidegongyingshangmianlingengjiajiliedejingzheng。
lingyoufenxizhichu，pingguobuduanxipaigongyinglian，shixiwangconggongyinglianlidedaogengduolirun。zhidezhuyideshi，pingguozhengzaiyinrugengduodezhongguogongyingshang，yishichengbendiyuyuanlaizhanbijiaodademeiguoheribengongyingshang。jujianadatouxingcanaccord genuityshuju，quniansijidu，pingguoxiaoliangsuiranzhizhanquanqiuzhinengshoujichanyexiaoliangde18%，dan87%delirunbeiqinazou。
